Yannick

I downloaded the report. It's silly. The rankings make very little sense unless you're using an extremely broad definition of "gaming company" that includes slot machine manufacturers. Newzoo bundles joint game console manufacturers and publishers (Nintendo, Sony, Microsoft) in with companies like Apple and Google, which at best curate games that are played on their generally non-gaming hardware and services; companies that exclusively publish/develop games (Tencent, EA, Ubisoft) and make no hardware at all; companies that sell gambling and slot machines (Aristocrat Leisure); and Japanese social media companies that have published freemium games (Mixi, GREE). They also include Century Huatong, which according to Bloomberg, is a company that "engages in the auto parts and Internet games business," and "manufactures and sells plastic parts and associated molds for vehicles, such as heat exchange and air conditioning plastic parts." I'm not sure I would consider Zhejiang Century Huatong and Nintendo to be similar in many ways, if any. The only common denominator for many of these companies is that they're publicly traded and they have done or published something using the word "game." Coincidentally, several of these companies are also customers of Newzoo!