rikipedia

hexclock said:

I think a lot of us are sick of the slick, over-produced, video editor wet dreams that Apple uses to announce its products now. 

Get back to live keynotes. Make the videos if you wish, but the live events were so much better. 

I certainly agree. 'Slick' has me reaching for the remote to change the channel and then reading all about it later. If I want 'slick' I'll gorge on Marvel movies. There's an element of spontaneity with live keynotes. It's like I am a part of the proceedings. When the crowd goes nuts, my heart swells a bit too. It is more engaging. But live is a like high-wire walking and that's a little too scary for Apple. Apple says, "Hey, we bought a film studio and we're going to use it." I say, put us in it immersively and we might be impressed with the presentation. Their products are always impressive. Film? Not so much. Yet.

Apple is so transparent. Don't you see that the thin iPhone is all a prelude to the folding iPhone? They HAVE TO get these shells small enough to so that two shells can clamp together and not look like a giant sore thumb. Apple wants their R&D to be paid for, in part, by the consumers. It's a smart strategy and one that Apple has used for years. The final iteration of the thin phone will be a folding phone with all the battery life you need.