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How Tim Cook's Augmented Reality vision paid off for Apple
This is my first time dabbling with the Apple Insider community here, but I have to say it’s a bit surprising to read the reactions to the story.If the rumors are true that Apple’s AR glasses are finally coming this year, then you’d imagine a community of Apple fans would cheer this article on. Else, are you anticipating this is the riskiest thing Apple has ever done and it will fail? Clearly Apple has been ramping up in talent acquisition, software and hardware investments – as per the article – for precisely this release.
Google and Facebook totally bungled their respective strategies. Read Harris’ ‘The History of the Future’ or Kilday’s ‘Never Lost Again.’ Sure, VR will payoff one day but we’re not even close; whereas, people here are questioning AR when Niantic – Google expats – have grossed ~$4B since Q4-2016 on just one game. And the AR functionality on IOS is leaps and bounds ahead of Android, ironically. That’s one app.
I think you all may be using your Measure apps wrong: The article is premature but I’m all for it. This is what’s happening just like 2007. Kudos.
