mrconfuse

It's not that hard to understand the issue. The problem is that developers has no other avenue to sell their apps to IOS users. You have to use the app store if you want to sell anything that can be installed on an IPhone or Ipad. It doesn't even matter if the developer has the money or expertise to host, manage and advertise their app on their own system. You could be a multi billionaire, you could own your own hosting facility, your own advertising team and at the end of the day the only way you can get your app to any IOS users is through the app store. I'm sorry but that does sound a bit like a monopoly. And before anyone says "oh you can sell to android users, it's not a monopoly". No, this is about selling to IOS users and there is only one way. 

developers who produce Mac OS applications can sell it anywhere and macbook users can buy it, download it and install it without having to go to the app store on the mac. Yet on IOS, developers are told that they can only reach IOS users if they use the official app store.