cmb0130
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iPhone 12, iPhone 12 mini cost $30 more if you aren't a Verizon or AT&T customer
So basically in my understanding with AT&T is typically they charge you $30 to activate a new phone on their plans. It used to be the price of the SIM card when the mico/nano sim came out, but they kept it to suck the blood from their customers. T-mobile and Spint in other hand do not seems to be charging this fee.
So at the end of the day, the $30 Credit was just to offset the activation fee and that should be a "kind" move from Apple.