WhatTheFalk

I realize the general public may have a negative view of the “product as a service” model Apple is said to be striving for, however this business model is the best possible chance we have for saving our planet and reducing the amount of new materials that need to be mined and then just thrown away in the form of e-waste. Every manufacture should be required to take their old products back and recycle as much of the material as possible. Creating this closed loop system can be read about in the book “Cradle to Cradle” which explains this system and how for decades these companies have been making billions while we the public are forced to deal with their waste from cheaply made throw away products. I wish apple would talk about this policy more and explain to the public how valuable a tool this can be for fighting climate change.