They also put the exhaust ports on the bottom - is it possible that the bottom is actually the top? Functionally, leaving it black-side up makes more sense, right?
Ironically, the most egregious and disruptive advertising (IMO) is in Apple News - a service I pay a monthly fee to use, yet still have full-page ads breaking up the text flow.
results of the "figure out how to monetize it later" era, which has just ended. Money is no longer free. You'll see a lot of these subsidized efforts drying up.