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Defining the Pro in Apple Vision Pro: Who is Apple's target professional?
There is no doubt in my mind that the next computing paradigm is "spatial"
Phones are too small physically to have the density of communication with the software/ui, the touch ui, while ok for small apps and limited functionality. Will never be a "useful" device, that is why a keyboard and mouse is still king. It represented the fastest way to interface with a computer.
But spatial is different, Apple vision has the potential to unlock the fastest computer interface outside of a direct neural connection (which is not proven viable) The eye is our fastest muscle driven organ. It beats out fingers and is a more direct connection to our brain.
The promise of eye driven input is likely the best we can do for the foreseable future. And likely will continue to be in use, even after neural input. Neural interfacing might just be about the same as using any other control, like a mouse or a wacom pen. There is no proof that occular neural implants, or direct into brain implants do not have serious issues. For example, the biggest recorded brain was on a person that had schizophrenia… If we just manage to store information outside our brain, that is accessible by the brain, it could lead to serious mental issues. There is no proof of concept, and even just the research doesn’t exist… Elon Musks Neural implant idea of a company is veryveryveeeery premature (and bumping into ethics issues) Yes, there are grounds to do the research, just a neural connection from grey mass to grey mass for spinal reconnection is important research. But I would rather it was public access research then a closed private company…
The actual reason Apple felt brave enough to release AVP, is because of the nanolens technology that is scheduled for mass production around 2027. It…will…blow…your minds. I looked into the underlying tech, and while hard to understand, the concept is amazing. The consequences will be that super high quality cameras will come seriously down in price. Why? Because the tech is highly mass manufacturable. Every foundry will be able to churn out lenses that blow away the best glass/plastic lenses in an instant. Overnight, the iPhone will rival the best dslr with expensive optics on the market. And likely surpass it. Because optics suddenly shrunk to fractions of a hair thin.
Nanolens tech means that AVP will be as thin as glasses around 2027, it IS the tech Apple wanted to wait for, but decided against waiting because it would give Facebook too big of a lead. Nanolens tech is not secret, it was announced around 2019 (a darpa research project, that went public under the company called Metalenz, search youtube, and oh yeah, buy stock if you can..)
So, yes. This is why I say AVP is a development platform, and a bet for 2027. The REAL Apple Vision is coming in 2027, Apple Vision Pro 2023 is just a development platform emulating what A19 or A20 will be able to do. Still great, but not the real product.
I was having a hard time understanding why Apple put in the eyes screens up front. Well, it is simply because while nanolens tech makes the optics stack dissappear, it wont make the Apple Vision glasses transparent… And who wants to wear sunglasses all the time? There has to be screens on the other side to emulate real glasses… My bet would be that Apple Vision are actually replacing glasses for everyone with bad eyesight… Name makes sense now?THAT is a rather big customer base…
I would bet that Zeiss is in on the deal, and might shoulder the nanolens development and chip… If not, they are looking at bankruptcy around 2027…
So yeah, buy the AVP. Develop for it. It is going to take off, no two ways about it.
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Defining the Pro in Apple Vision Pro: Who is Apple's target professional?
I am an animator, I do art. I have a degree in pedagogy aka teaching.
I know for sure that spatial videos are superior for instruction, if the 3d can be actual 3d, which it can. Either frame by frame equivalent 3d capture, or rigged 3d. The amount of detail available to understand instruction is infinitely higher. Especially when you can pause and look at the capture in detail. Invaluable.
I will be looking into making apps for instruction. -
Defining the Pro in Apple Vision Pro: Who is Apple's target professional?
I believe the equation is quite simple.
Yes, the AVP is correctly likened to the iPhone, it is in essence the v1 iPhone.
iPhone replaced the iPod, but at its core it was a fully fledged, osx touting, wearable computer.
AVP is interesting, it is the iPhone, it is your monitor/screen/iPad. AND it is a fully fledged Mac… The cpu is the same as is on their laptops.
IF I was in industry, developing internal software/hardware, I would very much look to grab a full team of experienced game developers for UX development now… I would build a team that can program and make 3d visual systems that integrates with hardware. THAT is where AVP shines. It can interface with production equipment in an unprecedented way.
A production line that has realtime visualization of internal components? That can follow every product along the line, think a car… If you use AVP properly, there is a possibility for a manufacturing revolution.
TSMC is ahead of the US because there is expertize along all vectors of production, AVP could bridge the gap… Make a worker with less skill, skilled faster, and an expert when deployed. It is a way around the skill-gap. Or CAN be.
It can be a revolution for repairability, if a transistor blows, the board can show where the fault lies.
Apple is marketing this thing kind of in a "cart before the horse way" Pushing the truth as it were, with "spatial computing" before it is apparent. Steve Jobs pushed the fact that it is an iPod, a phone and an internet communicator. Which is enough.
Apple needs to push the actual benefits, it is an IMAX screen in your goggles, it is a stereoscopic camera for capturing your memories. AND it is the most powerful VR game machine.
Fully fledged spatial computer is the underlying fact, and people who see the value in that will pick it up.Moderator's note: We trimmed out about 20 extra line spaces at the end of the message, and that's all. -
Apple Vision Pro is already a win for Apple & consumers
I do think that the eyesight screen infront is crucial, if you want the device to be useable around other people that is. At work, at home. The amount of information we give with our eyes is quite big.
Putting a whole other screen on the device is no small decision. Its not "Apple is silly, this is just like their one button mice…" (one button mice is the exclusive pinch/hand controls) It’s an investment in engineering, design, a weight contribution, battery consumption.. It is not something that wasn’t viewed as crucial, you could argue it was for differentiation with the competition, but I feel like it isn’t the entire story.
I wear glasses, if at work, my employer gave me sunglasses and told me: Go work with your team, and everyone was wearing sunglasses. It would be awkward and feel antisocial. Likely work would suffer as a result.
Furthermore, I was struggling to envision, how once the technology to do away with heavy glass, would function, I somehow imagined it would be transparent, but i was wrong… It HAS to be a display showing your eyes on the outward facing side. Even with nanoscale optics on silicon.
We rarely ever hear about internal conflict as it is happening at Apple. But this time we did hear of this internal dispute at apple, between a team that wanted Apple to wait for tech to mature (I suspect they wanted to wait for nanoscale optics coming around 2026/27, search metalenz) and the team that got the go-ahead for AVP, as it stands to be delivered, that won out. The other team wanted the slick, slim glasses that are possible with nanoscale optics, but that is atleast 2026/27 (the other team also wanted it to be powered by the mac or iPhone, and not be a standalone device)… If they didn’t announce in 2023, it would have left time for VR/AR as a whole to hit the dumpster. I also believe, that smartphones are at a place where cpu/gpu power is not a major differentiator anymore, Apple needed an additional edge and AVP might be it.
I think Apple Vision Pro, as it stands, is a product that HAD to come out. IF Apple wasn’t to loose the window of opportunity. Both in terms of available subcontractors and parts, since VR/AR was tanking and not gaining investor money AND meta/fb was fudging it… Apple had to release AVP, orelse the whole thing would have gone the way of 3d tv and would have left Apple fighting an impossible battle to market in 2027. Apple likes to enter a market where they can source sub contractors that have some scale of operations already..
Apple, being the 800 pound gorilla in tech, singlehandedly turned the ship at a crucial moment. Saved facebook (their tanking stock has hit pre-meta debacle levels..) and as I suspected, they are now touting to be the "Android" to AVP, will they? I think Android will be the Android to AVP… Even meta is using android so what are they talking about..
Kinda meandering text, but whatever. I think AVP will ultimately be a big player, I think AVP is like these pre-release games that are released to the public and go for years before they say it is "released" At the very least, Apple has VR/AR finally. -
Apple Vision Pro is already a win for Apple & consumers
If anyone is aware, the timeframe for metalenz, nanolens tech is around 2026. The tech that will allow for thin headsets without all the glass.
I have been wondering, why the screen up-front with eyes for AVP? Now, you all know that sunglasses make you feel uneasy when talking to someone wearing them.. This is the reason they did the eyesight thing or whatever it is called. Metalenz will not allow for transparent lenses, so they need to have eyes showing through a display when talking with a person. I am quite sure this is a feature that is vital for the success of AR glasses you wear for any amount of time in public and in social situations.
Yes, I do believe AVP is positioning for the metalenz tech to arrive. Both software and hardware. I would say it is not a developer system, but Apple Vision 0.5