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Can Apple innovate if iPhone remains the biggest slice of its revenues?
The original Mac OS
What has changed, truly changed...
Classic Mac OS, and the classic macs. were intuitively designed. The idea was to make computing more human and intuitive to grasp. I didn’t "get" computers until I sat down with a PowerMac 8100/80AV as a young man. PC’s had DOS and win 3 at the time…
The Mac was a revelation. Everything was represented by an icon. System extensions were objects you could pull out of the system and trash if you felt like it. For a visual creative, the mac was amazing. I felt like I was on-top of the tool called a computer. I understood it and it worked with me. Sure, I could brick it by digging too deep, but fixing it was always doable and rarely felt like I was out of my depth.
I wont pretend that there weren’t stability issues, there for sure were… And. there-in was the rub... MacOS got too old and the codebase wasn’t going to be able to take the classic mac into the future.
I still think that classic MacOS is the most human OS to ever exist, it was the lovechild of Steve Jobs, created during the most humane period of his career. He was a young idealistic guy, he pulled in hippies and very progressive tech nerds, that wanted to make a computer for humans. And they did…
Mac OS X - the return of Steve Jobs.
Steve returns to apple as a man with considerable different experience. He is not a young idealist, he was always a controversial character, but this time, he comes in wanting to take apple to the top. I am not saying he didn’t want that at the start, sure. SJ probably wanted apple to be very successful, but he was young. This time he is a mature businessman with ideas on how to take apple to the top…
How can you trace those two ways of thinking to how the mac has changed?
Making the best computer for a human to use, versus making the best, most successful company are two very different philosophies. The old apple was going to make the best computer, and thought that if you build it, they will come… The new apple was going to make the most money. And when you view the world through that lens, you will not be making a tool for humans.. You are looking to make the human be at the centre of a "business model" And I believe there-in lies the rub.
Apple isn’t making the best computer for a human to use now… Because they are not in that business, they are in the business to make the most money possible. You do not do that by putting the human 1st. You do that by putting profit 1st, and when you look at all the issues that have rose with apple products after the 2nd coming of Jobs and subsequently the Tim Cook era… You see that the problems come directly from that.
Apple cares about profit, not about you as a human-being trying to use a tool.
We old heads know how it felt to use a Macintosh, yes sure… It was expensive to buy, but it would get out of the way and make you able to benefit from this amazing new tool.
I suspect Apple, along with Ms and whatever other tech giants exist out there, are bound to always make the wrong decisions, because their goal is always to make as much money as possible on YOU. They will always make bad decisions due to their profit motives always getting in the way…
So, Linux and open source is likely the only real way forward. Unless Apple can be changed on such a base level that it once again is looking to make tools for YOU… But I wouldn’t hold my breath…
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Canva's Affinity deal will shake the Adobe status quo
Deleted. Honestly not well written. Sorry for the stub.
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Defining the Pro in Apple Vision Pro: Who is Apple's target professional?
I believe the equation is quite simple.
Yes, the AVP is correctly likened to the iPhone, it is in essence the v1 iPhone.
iPhone replaced the iPod, but at its core it was a fully fledged, osx touting, wearable computer.
AVP is interesting, it is the iPhone, it is your monitor/screen/iPad. AND it is a fully fledged Mac… The cpu is the same as is on their laptops.
IF I was in industry, developing internal software/hardware, I would very much look to grab a full team of experienced game developers for UX development now… I would build a team that can program and make 3d visual systems that integrates with hardware. THAT is where AVP shines. It can interface with production equipment in an unprecedented way.
A production line that has realtime visualization of internal components? That can follow every product along the line, think a car… If you use AVP properly, there is a possibility for a manufacturing revolution.
TSMC is ahead of the US because there is expertize along all vectors of production, AVP could bridge the gap… Make a worker with less skill, skilled faster, and an expert when deployed. It is a way around the skill-gap. Or CAN be.
It can be a revolution for repairability, if a transistor blows, the board can show where the fault lies.
Apple is marketing this thing kind of in a "cart before the horse way" Pushing the truth as it were, with "spatial computing" before it is apparent. Steve Jobs pushed the fact that it is an iPod, a phone and an internet communicator. Which is enough.
Apple needs to push the actual benefits, it is an IMAX screen in your goggles, it is a stereoscopic camera for capturing your memories. AND it is the most powerful VR game machine.
Fully fledged spatial computer is the underlying fact, and people who see the value in that will pick it up.Moderator's note: We trimmed out about 20 extra line spaces at the end of the message, and that's all.
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Ming-Chi Kuo: Investors should be cautious about Apple Vision Pro launch hype
Ming-Chi Kuo sounding like an Apple employee here…
Every product has to be applicable towards an actual need, do I believe there is one?
Business:
Inexpensive trackers that are visible in space would make inventory easier, if the trackers can hold information and interface with other rfid chips, even better. (Apple has bought a company that was doing x-y map coordinate markers for web-like content) This function could be done without trackers I guess.
Meetings, this one is up in the air. It SHOULD work… But I would give it some time to mature.
Games?
Cheaper games as opposed to FB expensive ones, should be a draw, if no cheaper games… Then Apple arcade might see a use. No G5 modem likely means some will try Pokemon Go or similar games with a mobile router. I am guessing a proper pokemon Go wont come until AVP is truly mobile.
I think the price is as it is to curb demand, also to position the Apple Vision PRO in a Pro pricerange (nothing pro about the ssd size of 246gb though..) Will it see enough adoption? My guess is that it likely wont see a huge lineup of people, aint no reality distortion field active and the economy is soso…
I hold the belief that this is an interim release to blow new life into AR and position for the near-mid term of tech breakthroughs and development, and it already succeeded there… It lifted facebook/meta stock up to pre-meta debacle leves, as I was sure it would. Tons of tech companies are positioning to be in the much desired opposition to Apple. In short, AR/VR is buzzing with investor money and re-newed development. (Not even Apple can start a product from complete scratch. They need a supply-chain to exist)
I am not sure Apple will succeed ofc, but I have no doubt that just the fact that Apple has entered the lobby is a landmark step towards a successful AR/VR future. For me personally, I have followed the Oculus story from the start, Apple made small good quality displays cheap enough for that to become a thing, and now we come full circle. Its cool. I have loved sterescopic stuff since I was a kid in the 90ies, and donned those huge VR goggles and played that wonky VR ptraodactyl game.
I think there will for sure be usecases that are superiour to a 2d screen. Just on the quest 2 there is a painting app that is quite frankly amazing. Just hold for a M3/M4 release in a couple years, that one will be the real deal.
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European Commission grills Apple and Google on app store risks and ad practices
I am not a big fan of Apple app store proliferation of in-app purchases, nor the fact that the practice matured and was popularized on it.
Every little app these days is trying to become a "subscription" app... I do not want to pay a subscription for a simple 3d scanning app... This is ridiculous and please regulate this. The value added for a sub service should be substantial before it is allowed.
These are things that consumer protection legislation needs to address.
Bigger things... How about stop allowing huge multinational tech companies and startups wreck and grab entire industries worldwide??? Google took over advertisement ALL ACROSS THE GLOBE! Fuck that...
Now openAi/google/adobe want to take over industrial art/creative writing etc... F*^@ that!
Airbnb is messing up the global housing market with short term rentals.. Uber is fucking over taxi companies wherever they are available, and the fare is WORSE than before with taxies.
See the trend here? Disrupt an existing market with superior tech and ease of use... Throw tons and tons of "free" money to lure in people thinking it is cheaper and better, after market is saturated and the "old world industry" out competed, raise prices and gouge consumers. THIS is what EU and every sensible country should be regulating... And yes, that does include Apple.
IF regulation is non existent, do you really think there is a limit to how much companies are willing to unfairly gouge customers? I highly doubt it. If history or current reality around the globe is any judge, companies (..and certain countries) do not care if people are starving or houseless due to excessive cost of living...
This is the reason why some companies have bigger coffers than most countries. They are taking over entire industries/sectors of business across the globe...
