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Apple Vision Pro streaming media landscape is complicated at launch
The situation for 180VR films/"content" is that it does not exist.
Outside of Ai being able to generate the missing stereoscopic pair on legacy content, which it might be able to, somehow. I do not see how Netflix/Paramount/youtube/crave etc matters…
Apple is doing the right thing so far, they release stereoscopic recording on iPhone Pro, great. They are positioning AVP as a spatial content production system. Great.
Apple can be the platform of choice for making 180VR film/Content. Or atleast be inistrumental at defining what is needed to make it. -
Apple Vision Pro streaming media landscape is complicated at launch
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Ming-Chi Kuo: Investors should be cautious about Apple Vision Pro launch hype
All in all, I think AVP is a good move by Apple. Optics are about to hit a major tech revolution point in a couple years time (If development goes as planned..) An AVP release now is very good positioning and absolutely the right move.
So, it doesn’t matter if AVP is a hit out the gate.. It has done the job it needed to do. It is in essence a dev platform and a pr move.
Smartphones have nowhere else to go, Apple silicon is loosing its advantage because there is no need for more powerful soc’s for the small 2d screen on mobile. With AR, there is room to grow and Apple regains their AS advantage and incentive to improve their soc’s.
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Ming-Chi Kuo: Investors should be cautious about Apple Vision Pro launch hype
Ming-Chi Kuo sounding like an Apple employee here…
Every product has to be applicable towards an actual need, do I believe there is one?
Business:
Inexpensive trackers that are visible in space would make inventory easier, if the trackers can hold information and interface with other rfid chips, even better. (Apple has bought a company that was doing x-y map coordinate markers for web-like content) This function could be done without trackers I guess.
Meetings, this one is up in the air. It SHOULD work… But I would give it some time to mature.
Games?
Cheaper games as opposed to FB expensive ones, should be a draw, if no cheaper games… Then Apple arcade might see a use. No G5 modem likely means some will try Pokemon Go or similar games with a mobile router. I am guessing a proper pokemon Go wont come until AVP is truly mobile.
I think the price is as it is to curb demand, also to position the Apple Vision PRO in a Pro pricerange (nothing pro about the ssd size of 246gb though..) Will it see enough adoption? My guess is that it likely wont see a huge lineup of people, aint no reality distortion field active and the economy is soso…
I hold the belief that this is an interim release to blow new life into AR and position for the near-mid term of tech breakthroughs and development, and it already succeeded there… It lifted facebook/meta stock up to pre-meta debacle leves, as I was sure it would. Tons of tech companies are positioning to be in the much desired opposition to Apple. In short, AR/VR is buzzing with investor money and re-newed development. (Not even Apple can start a product from complete scratch. They need a supply-chain to exist)
I am not sure Apple will succeed ofc, but I have no doubt that just the fact that Apple has entered the lobby is a landmark step towards a successful AR/VR future. For me personally, I have followed the Oculus story from the start, Apple made small good quality displays cheap enough for that to become a thing, and now we come full circle. Its cool. I have loved sterescopic stuff since I was a kid in the 90ies, and donned those huge VR goggles and played that wonky VR ptraodactyl game.
I think there will for sure be usecases that are superiour to a 2d screen. Just on the quest 2 there is a painting app that is quite frankly amazing. Just hold for a M3/M4 release in a couple years, that one will be the real deal. -
European Commission grills Apple and Google on app store risks and ad practices
I am not a big fan of Apple app store proliferation of in-app purchases, nor the fact that the practice matured and was popularized on it.
Every little app these days is trying to become a "subscription" app... I do not want to pay a subscription for a simple 3d scanning app... This is ridiculous and please regulate this. The value added for a sub service should be substantial before it is allowed.
These are things that consumer protection legislation needs to address.
Bigger things... How about stop allowing huge multinational tech companies and startups wreck and grab entire industries worldwide??? Google took over advertisement ALL ACROSS THE GLOBE! Fuck that...
Now openAi/google/adobe want to take over industrial art/creative writing etc... F*^@ that!
Airbnb is messing up the global housing market with short term rentals.. Uber is fucking over taxi companies wherever they are available, and the fare is WORSE than before with taxies.
See the trend here? Disrupt an existing market with superior tech and ease of use... Throw tons and tons of "free" money to lure in people thinking it is cheaper and better, after market is saturated and the "old world industry" out competed, raise prices and gouge consumers. THIS is what EU and every sensible country should be regulating... And yes, that does include Apple.
IF regulation is non existent, do you really think there is a limit to how much companies are willing to unfairly gouge customers? I highly doubt it. If history or current reality around the globe is any judge, companies (..and certain countries) do not care if people are starving or houseless due to excessive cost of living...
This is the reason why some companies have bigger coffers than most countries. They are taking over entire industries/sectors of business across the globe...