humbug1873

The interesting question would be: Who owns the Patents needed to produce these panels? Can only Sony produce these things (due to legal reasons) or do they have a choice (and I doubt Apple would be that stupid).
The usual way (invented by Tim Cook) Apple works in these circumstances, just to drop a few billion dollars to pay for the manufacturing plants being built, and then get precedence on the manufactured items at a reduced price as a payoff for the loan. Worked wonders multiple times and makes perfect sense for a company that acutally has a war chest worth talking about. (Most companies are stripped of all cash reserves and have to run into debt to make such an offer. Which would make it financially too expensive)

Let's face it: It's a sign of the 'new' (new as in after Steve Jobs) leadership at Apple.

Tim is a numbers guy not a product/founder guy as Steve was. Steve eat, slept and drank the new things Apple provided and I've read the backend story on e.g. how long it took for the iPhone demo to perfect (month of daily hours long preparation directly with Steve together including several test runs). Steve did care about this products and left the numbers stuff to his minions  (including Tim Cook at the time).

On the other end quite often your read that Tim doesn't care about the product or product demos in the development time.

So it makes sense that somebody prepares a script for Tim, that he then reads on camera for a little demo film.

It's also quite obvious with the current Apple Vision Pro. Have you seen a single senior executive actually wearing this new device? It's even forbidden to take photos on the hands on tests. 

Personally I find these highly polished demos boring as any other marketing movies. Those small failures on stage made it real and exciting.

I don't get these complaints about the price. Look what you get: A high performance computer (M2 Chip), with high performance graphics processing (M2 Chip again), plus a very decent Audio headset and last but not least very decent AR headset for the low low price of $3500

I do own a recent VR headset right now, that's connected to a bog standard PC with high end graphics and did my math ... that rig cost me way more than $4000 and is far worse than the Apple Vision Pro, it also includes a cable that grounds me to a huge PC box sitting on the ground (no moving around any time soon) I have to deal with Windows OS, it's extremely fiddely to set up and drives me nuts to set up bc the Augmented reality requires me to clean out the living room or suffer the consequences.

Yes there are things from Meta that are similar in functionality (as in you can run programs on device etc), but in my view that does not compare kindly when you are looking at the things you could do with my setup mentioned above or the Apple Vision Pro and you don't have to gift your personal data to Meta and/or suffer the consequences of Microsoft Windows as an additional bones.

Look what it really can to and look how easy it is to use and you are with me. $3500 is a low low price for what it offers. You can enjoy paying a lower price for competing (not competitive) offerings for a short time and will end up suffering for the long time on what that cheap setup brings. (As in my case I seldom use that expensive rig, because of all the hassle it requires to start with).

So essentially features I don't care about the least but at least I can still use my 27'' iMac which Apple failed to replace with a silicon based model ... and no I don't care for a cluttered desktop with an additional box (MacBook, Mini, Studio) sitting on my desk.

This is one of my personal speculations on the new headset thingy: Voice interaction with Siri to control the device (on device and not via internet). AI should be a significant part anyway and with Apple's current Silicon Chips also 'easy' to deliver without draining the batteries too much.

So far Siri itself is just too weak to do that right, but together with a ChatGPT like ability to follow a dialog that would make extreme sense.

Last but not least: We all know Apple will not talk about these kind of thing until it is deemed ready for consumption. But, current AI implementations (as impressive as they already are) are still not fully there yet.