Johnnie

I could imagine a push towards developing next level experiences with a vision to where their technologies are going. They would apply that to cars. They could apply that to next generation of content creation for Apple TV.  Regarding live sports, more than just owning broadcast rights..now they could own the team and build the first Apple Stadium. 3D 360 degree video broadcast cameras throughout allowing viewers at home and around the world to experience the game like never before with their Apple AR/VR glasses, spacial audio...basically putting your experience inside the stadium. Layers and layers of technology, storytelling and marketing.