kellie

lordjohnwhorfin said:

Madbum said:

Mike Wuerthele said:

Madbum said:

Mike Wuerthele said:

Madbum said:

Joe Biden needs to go. I am sorry but I am not usually political but this guy is ridiculous 

This started two years into the Trump administration.

And it was dead when San Jose court decided for Apple but brought back when Biden appointed the socialist Kanter . Did you even read the article above?

Considering that I wrote it, yes, I did. The DoJ didn't stop after the trial. It may have slowed, but didn't stop.

Epic v. Apple was ruled on in September 2021. Kanter was appointed on November 2021.

I read up on Kanter after seeing  your article here. This is 100 percent Kanter, the guy  is a communist socialist if you read what he has wrote in past.

Anyways, you can defend Biden if you want to but I have a right to my position as well . Or do I?

You are absolutely entitled to be uninformed and stupid. You can even air out your uninformed statements, because for the time being we’re still in a democracy. You better pray Biden gets reelected if you want that to continue.

NYC362 said:

Madbum said:

Joe Biden needs to go. I am sorry but I am not usually political but this guy is ridiculous 

As already said, but it will be need to be said about 100 trillion times, this insanity started during the Trump years. 

It doesn’t matter when it started.  It’s continued under Biden and Biden’s administration is the one to initiate legal action. You can’t defend that. 

Mike Wuerthele said:

Madbum said:

Joe Biden needs to go. I am sorry but I am not usually political but this guy is ridiculous 

This started two years into the Trump administration.

AppleZulu said:

kellie said:

People think of Google as a tech company.  They certainly started that way, but now they are an advertising company with a technology subsidiary.  

Similarly, Apple is a marketing company that happens to make hardware and software.  Apple has a massive amount of developed and ready to go technology.  The marketing people control the technology spigot and decide how much new technology to release in a certain time period.  I guarantee Apple has a foldable iPhone developed and ready to go.  However the marketing people have decided they don’t want to offer that technology at this time.  It’s a numbers game of units sold, revenue and profitability optimization.  Apple has an incentive to milk the deployed technology in their products for as long as possible so as to create predictable demand year after year.  They know the vast majority of people don’t do annual phone upgrades, so they have models that are used to predict how many customers with older iPhones would be willing to upgrade to a new phone based on price and new functionality/technology. There are other companies with more advanced technology in their products than Apple.  Apple doesn’t want new technology to be deployed any sooner than necessary.  So you get year over year marginal improvements in speed, performance and capacity. Hence Apple’s focus on non-performance attributes used to sell phones - such as case colors, titanium construction, thinness, weight etc.  These are designed to offer people superficial reasons to upgrade vs pure technology reasons. The smartphone market is saturated.  The Apple marketing people may need to open up the technology spigot a bit more in the not too distant future.  If they want to maintain or expand their annual sales volume.  

Apple is a hardware company, and they've built an ecosystem around that hardware to support continued sales of that hardware at premium prices. They aren't "a marketing company that happens to make hardware and software." Companies set up like that regard everything they make as interchangeable widgets, and they shuffle them around with a singular goal of chasing quarterly numbers. Those companies ultimately sell overhyped crap, because they do not care what the widgets are. That is the antithesis of how Apple functions as a company.

Apple doesn't have a foldable iPhone "ready to go." Foldable phones serve no purpose other than fulfilling the wet dreams of marketing departments. They are a novelty that wears off the moment you've made the rounds of your friends to say "Look! It folds!" From an engineering and QC standpoint, a folding screen iPhone is a nightmare. Phones live in pockets, purses, and book bags, and they're brought out, handled, checked, dropped and generally abused over and over, all day, every day. Adding a physical weak point to a device in that category guarantees wear, damage and breakage at rates that would be orders of magnitude higher than the current solid slab iPhone design. While novelty sales may spike a single quarter's earnings, poor customer experiences later will do long-term damage. So no, Apple doesn't have a folding iPhone "ready to go," because they don't do novelty bells and whistles to satisfy the marketing department at the expense of long-term integrity. If they produce a folding screen device, it will a) serve a real purpose, and b) it will be a device like an iPad or MacBook that doesn't receive the level of fiddling, checking and general abuse that an iPhone does.

You are correct that Apple knows most people upgrade phones over a multi-year cycle, but it's not about "milking deployed technology." It's about providing customer satisfaction through actual value. That's why iPhone upgrades are always iterative. When a customer spends hundreds to over a thousand dollars for a phone this year, that customer should not be made angry next year because their one-year-old (or less) phone has been rendered obsolete by quantum leaps in the new phone. To the contrary, annual iOS updates actually add new features and capabilities that make last year's iPhone better, while hardware upgrades intentionally do not make owners of last year's model jealously feel like they wasted their money. Hardware upgrades are made such that cumulatively over three, four or five years, a new phone eventually becomes inviting to owners of an old phone. Owners of that old iPhone are then positively disposed to consider buying a new iPhone specifically because their experience informs them that they're buying a device that's designed to last for years, not months.