DavidMarkMadison

Folks, these are Fortune 100 Companies...and, Coca-Cola is the "smallest" company on this list. Companies on list this do not spend time "returning" a $3500 product -- even if each of the 51% purchased 10 of these, the amount of time that went into making the decision to purchase AVP cost more than the product itself. Even if 1 exec simply said "I want one", this is such a small purchase, 0 time will be spent to return.

That doesn't mean AVP will be useful to these corporations or that they will quickly purchase 100 more. But, it does mean that at least 51% of the LARGEST public companies in the US are curious as to whether or not it can be useful.

Historically, Apple has had trouble in the enterprise, mostly because dollar for dollar Macs were simply too expensive to purchase "for the rank and file" -- a $400 brick connected to a crap monitor is really all that the vast majority of employees need, in most sectors and departments. Macs are reserved for specific industries and departments within these organizations (tech, creative, etc.).

I doubt these companies raced out to purchase "Apple Watches" when those were released, and those were cheap compared to the AVP. This is a pretty big deal, maybe not today, but in the near future.