Mintteaisgood

I hold a BFA in painting, and Apple's "Crush it" advertisement wasn't new or original. What about Marcel Duchamp's "L.H.O.O.Q" created over 100 years ago? What about Niki de Saint-Phalle who rendered large scale paintings, drove them out into corn fields before an audience, and cut through them with a double barrel shotgun? What about all of the Post WWII anti-pictorial painters who showed their contempt against classical paintings, and the flat, two dimensional picture plane, because the Nazi's used them as propaganda to advance their cause? More, what about the Japanese Gutai Movement's reaction to Hiroshima and Nagasaki? Get real so-called "creatives". Apple's destruction of a still life, and expressing its contempt against traditional image making technologies was exactly what it needed to do to make its point, and sell it too. The new iPad Pro is capable of creating images more efficiently, and color saturated, than any traditional technology that preceded it. Finally, traditional mediums are d.e.a.d., and don't sell. 

I am delighted to hear all of this, and wouldn't want to exist in a world without Apple's computers, devices or ecosystem.