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  • Apple Intelligence & iPhone mirroring aren't coming to EU because of the DMA

    Apple might very well shoot itself in the foot with here.
    There are economic reasons for once. Apple products are already sold with a premium in Europe. European customers are very price conscious. This makes Apple products less popular in Europe, i.e. Apple's market share in Europe is considerable but not as big as in the US.
    If Apple withholds features it might make competitors devices more desirable when those all of a sudden see an opportunity and decide to implement popular AI features. On top of this would be the fact that most of the competitions devices are still cheaper.
    Taking all of this in consideration and add to it the economic headwinds Apple is experiencing in China it might turn out not to be the smartest move.

    On the other hand and apart from economic reasons this is also about loosing credibility for Apple. I have lived in a couple of country in my life and I can say that no matter how critical people are towards their institutions they don't like it if someone from outside criticizes the same thing. Big cooperations need to learn to respect local customs and institutions no matter how worthy of criticism they are. Apple's wording is quite condescending, though.
    Lettuce