Bl1p

Cook is well past his use-by date.

I doubt Jobs would ever have imagined Cook would stay beyond 10 years.

Literally any competent CEO could have done what Cook has done with what he was given - Apple had already swapped positions with Exxon Mobile at the time with Jobs was still alive for the most valuable company in the world. 

Yet all these years later, Apple still relies heavily on the cash cows that Jobs left behind in the iPhone, iPad, Mac - these still account for 60% of Apple’s revenue. Then you add the other big Job’s era cash cow, Service. This includes the App Store/iTunes, which laid the basis for Apple Music and Apple TV+. People erroneously credit Cook for Apple Silicon, which was also a Jobs sera initiative with the first Apple Silicon MacBook prototyped running an A5 chip back in 2011 when Jobs was still alive. 

‘Cook has had two massive cracks at things that were supposed to secure Apple’s growth for the future - the failed $10 billion plus Apple Car project and the effectively failed Visonless Pro, which also cost billions and looks to be going nowhere fast. He also cost the company $500 million for misleading investors on China.

And now, we have the monumental mission on AI with the hugely embarrassing new Siri fail, which could well have tarnished the “Apple Intelligence” brand for good. There was a lot of hubris in calling AI “Apple Intelligence” and this comes on top of the abysmal launch of AI for the iPhone 16 - al the marketing was around Apple Intelligence and the features weren’t ready at launch. And now the Siri fail caps it off. And let’s not forget the other less well-known embarrassment - the failure to launch next-generation Apple CarPlay last year. Yet another promise made and broken - the top tier car brands Apple lined up for the launch who even went as far to announce their launches early last year would be fuming.

The only person that can Apple back on track to achieving the greatness that Jobs envisioned for the company is someone who understands Apple inside out and who was there during the Jobs era and was the man behind the iPod, iPhone and iPad - Tony Fadell. He left at Apple to found Nest, which he sold to Google, and has since become an angel investor, backing numerous companies including Nothing (phone company). And he is still only in his early 50s. He would whip Apple into shape the same way Jobs did when he famously came back and rescued Apple.

Not only is Cook not a product guy, he’s not a technology guy full stop. He is a very good accountant and great with supply chains (or so they say). The miss on AI, chasing the Apple Car and the Visionless Pro all smack of someone who just doesn’t get it. He does get making money hand over fist, which is why hew still has the job. But if people are watching closely at what has been going on, there is no way he should be given the luxury of picking his time to leave. He should have been ditched three years ago.

We pay enough for their devices, they can fix the rubbish that is Apple Maps globally themselves!