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  • Google issues first YouTube for iOS update since Apple privacy rules went live

    huffcwhuffcw
    Downloaded the app. No asking for permission comes up. 
    Google is updating all their apps to comply with Apple App Tracking Transparency (ATT) policy, so they don’t have to have a prompt. 

    Before the update, YouTube had settings to control what data and activity can be used to personalize ads within YouTube. On iOS devices, YouTube could use information, such as Identifier for Advertisers (IDFA), for personalized advertisements and ad-related measurement. However, they announced on January 27, 2021, that YouTube and other Google apps will no longer be using this information. 

    Below is language from Google. 

    How we’re complying with ATT

    When Apple’s policy goes into effect, we will no longer use information (such as IDFA) that falls under ATT for the handful of our iOS apps that currently use it for advertising purposes. As such, we will not show the ATT prompt on those apps, in line with Apple’s guidance. We are working hard to understand and comply with Apple’s guidelines for all of our apps in the App Store. As our iOS apps are updated with new features or bug fixes, you’ll see updates to our app page listings that include the new App Privacy Details.

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