thadgarrison

lkrupp said:

You start out by saying you’ll miss “mac os,” something that doesn’t even exist (it’s OS X). 

Actually, it is branded macOS now, not OS X.

I just spent all of yesterday troubleshooting a Windows 10 machine and was reminded that the true beauty of Apple products is the investment they've made in top-to-bottom simplicity. While the Apple lineup is far from perfect, I've simply never spent hours upon hours in front of a Mac or iOS product trying to untangle draconian complexity just to solve basic problems like I did yesterday. The fact that the rest of the technology world is so brutal will continue to act in Apple's favor -- I think the user-friendliness that (most of) their ecosystem offers is unparalleled and will trump any weak hardware cycle sales in the long run. Unfortunately, that is not easily quantified by Wall Street or bloggers, and gets lost on many when trying to pinpoint value. It doesn't help that some of Apple's recent software sloppiness proves that even they can take their eye off the ball if they're focused to much on launching and not enough on experience (I'm looking at you Music, tvOS and iCloud).

That being said, hardware updates *are* fun and compelling and I am absolutely devastated that they are only bringing their dual-lens option to the giant phone. This seems like an odd approach in terms of giving the iPhone 7 generation a clear, cohesive reason for upgrade. "Amazing new camera...er...but only if you like giant phones."