dm3

Agree with JPM's comments.

Apple has huge cash horde. They could change industries. Instead they've wasted the money with financial engineering trying to prop up their own stock. They could have bought, or could buy, a video content company (not a good idea any more, but Apple is doing it anyway), they could buy Tesla to shake up the automotive industry, be a leader in EV & autonomous, and get a visionary as part of it. Breaking into the gaming market in a big way would be a good move. They have so much money they could really change the landscape. They could buy AMD or NVIDIA, make their own graphics cards better than anyone else in the industry. They could buy or have bought a cell company, an ISP. Lots of industries that have been hard for Apple to work with, Apple could just buy.

Instead they're just tweaking products and raising prices. 

Disagree

Smaller is better. Carry around an iPad if you want big.
The XS Max is too big to carry, too big to use. What is needed is a phone with the footprint of the iPhone SE but with a display the size of the iPhone 6/7/8. This is the sweet spot. That provides a big screen that you can barely manage with one hand, while having the smallest footprint for that screen.

Apple needs to provide choices. They have big sizes, 5.8, 6.5, iPad mini with its 7.9 display, iPad 9.7, iPad Pro 10.5.

What they're currently lacking is a small PORTABLE device that can be easily managed with one hand. Thats the phones smaller than iPhone X/XS.

Apple has classically been blamed for making things too small, thin. Now they've given up on that and making phone big big big.

Hopefully Apple will provide variety and not continue to be obsessed with size. 

They're too big. Why does Apple suddenly have a fixation with size.
If they would have kept the same 38mm size, I'd be in line for a gen4. But I don't want a bigger watch. 

Pretty soon we'll have iPhone sized watches and iPad sized phones, and they'll make a iPad the size of a laptop.... oh wait.

An undocumented difference,

The non-touchbar MacBook Pro has 2x2 MIMO which limits its max WiFi speed to 867Mbps.

The Touch Bar MacBook Pros all have 3x3 MIMO which maxes out WiFI at 1300Mbps.

As more people get gigabit internet, this becomes more of an issue.

Looks DOA. They have it backwards, car focused with phone as display? Makes no sense. Car-play/android auto makes much more sense. Get data and apps from the phone to interact with the car. I can see the auto makers not liking it, but its clearly the superior approach.