cintos

Still is a large contingent if 4S, 5 and 5S out there. It would be foolish to dismiss the desires of those folks to keep a smaller form factor while still getting newer electronics. Apple did not gamble on the success of the SE, as they know their customers. The did under estimate the demand. Yes, price is enticing, also.

slprescott said:

Buy Netflix and you'll instantly add another $7B to Apple Services revenue.

If you are into this "revenue without profit" thing, go ahead and move along to AMZN. 

I lean more to the simplistic naming convention that Apple applies to all its mac devices. Perhaps just an iPhone and iPhone Pro to go along with the iPhone SE. Really folks, this "5, 6, 7" is going to look ridiculous when the numbers become 12, 13, 14. (..and would they need to skip 13?)

"lowballing"???The article uses the term "quote" when referencing Apple's actions. The supplier quotes and Apple bids for parts. Perhaps some of these manufacturers should stop providing loss-leader parts to the loss-leader handset manufacturers. They are complacent in the "race to the bottom" that seems to be in vogue these days.

tomasulu said:

So many words and still iphone 7 will be to iPhone 6s what iPhone 6s was to iPhone 6. Everything's improved but nothing will be really new and desirable. And we all knew how iPhone 6s turned out. I have been using iPhone 6 Plus for two years and I should be upgrading but I'm not. I bet there will be many iPhone 6 users like me. 

tomasula is so certain that the 7 will be so boring that he will waste our time telling us he will not be upgrading.