jdb8167

JWSC said:

jdb8167 said:

I wonder if Apple already has a car partner lined up which is why they have sudden movement on this project which seemed nearly dead. I also doubt that Apple can market a stand alone car chip/board but with a partner lined up, the odds change. Don't doubt that plenty of companies have taken note of what is happening at Intel since they rejected Apple's offer to partner on the iPhone.

Apple doesn’t do OEM.  It’s car or nuthin’.

tyler82 said:

The roaring 20s are back again. This is pure decadence while millions of people are being evicted, foreclosed upon, losing their businesses, their jobs, their sanity, their dignity, while the ICUs fill up with corpses, the government spits on its citizens and corporate America takes the money meant to help them. 

22july2013 said:

I was about to order the AirPods Max when I realized I have to figure out first how I would charge them. Does Apple include a charging adapter? It says "Simply charge via Lightning connector." Down in the details of the BUY page it says "In the Box... Lightning to USB-C Cable". But I thought I read that Apple has stopped providing USB adapters with their iPhones, so does that mean I will have to buy a USB-C power brick? I don't already have one. All I have is USB-A power bricks, one from my iPhone 11 and one from my iPad.

DuhSesame said:

verne arase said:

DuhSesame said:

And yes, I do find M1 won't surpass the 16-inch in Cinebench slightly disappointing.

Most people are looking at these first Apple Silicon Macs wrong - these aren't Apple's powerhouse machines: they're simply the annual spec bump of the lowest end Apple computers with DCI-P3 displays, Wifi 6, and the new Apple Silicon M1 SoC.

They have the same limitations as the machines they replace - 16 GB RAM and two Thunderbolt ports.

These are the machines you give to a student or teacher or a lawyer or an accountant or a work-at-home information worker - folks who need a decently performing machine with decent build quality who don't want to lug around a huge powerhouse machine (or pay for one for that matter). They're still marketed at the same market segment, though they now have a vastly expanded compute power envelope.

The real powerhouses will probably come next year with the M1x (or whatever). Apple has yet to decide on an external memory interconnect and multichannel PCIe scheme, if they decide to move in that direction.

Other CPU and GPU vendors and OEM computer makers take notice - your businesses are now on limited life support. These new Apple Silicon models can compete speed-wise up through the mid-high tier of computer purchases, and if as I expect Apple sells a ton of these many will be to your bread and butter customers.

In fact, I suspect that Apple - once they recover their R&D costs - will be pushing the prices of these machines lower while still maintaining their margins - while competing computer makers will still have to pay Intel, AMD, Qualcomm, and nVidea for their expensive processors, whereas Apple's cost goes down the more they manufacture. Competing computer makers may soon be squeezed by Apple Silicon price/performance on one side and high component prices on the other.  Expect them to be demanding lower processor prices from the above manufacturers so they can more readily compete, and processor manufacturers may have to comply because if OEM computer manufacturers go under or stop making competing models, the processor makers will see a diminishing customer base.

I believe the biggest costs for a chip fab are startup costs - no matter what processor vendors would like you to believe. Design and fab startup are _expensive_ - but once you start getting decent yields, the additional costs are silicon wafers and QA. The more of these units Apple can move, the lower the per unit cost and the better the profits.

So ... who should buy these M1 Macs?

If you're in the target demographic - the student, teacher, lawyer, accountant, or work-at-home information worker - this is the Mac for you.

If you're a heavy computer user like a creative and don't simply want a light and cheap computer with some additional video and sound editing capability for use on the go - I'd wait for the M1x (or whatever) next year. You'll probably kick yourself next year when the machines targeted at _you_ finally appear.

Yeah, been watching it closely and I think you're right.  It's an entry-level chip that surpassed other's premium offerings.  Like C-Class Mercedes.
The Air is not an ultrabook, that'll be the job of a 14-inch.

As for the performance, R23 isn't fully-optimized for the M1 yet.