quadra 610

Beautiful, well made books, with perfect typography, COST. 

The current generation might not quite understand that, but a special, first, or limited edition can be eye-wateringly expensive. 

These aren't e-books, guys. They are products of careful craftsmanship. 

blastdoor said:

foggyhill said:

Most specialized Texbooks are $200+.
Coffee table books are always quite expensive too.

Most people .talking about this have no clue and are not the target audience for this.
They probably never bought a book over $30..

Man, Colbert's show is now a piece of shit.

So... Apple is in the textbook business now? Or the coffee table book business? 

The Mac Pro is too niche to bother updating, but the opportunities in the coffee table book industry are worth pursuing? 

The issue here is that this book is a giant waste of time for any Apple employee with any meaningful responsibility for anything (like, for example, Jony Ive). It's vanity, it's navel gazing, it's a distraction. It's not something that a person focused on changing the world would do. It's something to do at the end of a career, or it's something to outsource. 

If this is how Ive wants to spend his time these days he should really just retire, or maybe become an advisor. Let someone else step into the role of lead designer. 

No, they just made a book. Most Industry Creative books cost what Apple is charging. 

Apple has many employees, and plenty of resources. Creating a book is literally NOTHING in the grand scheme of their business, and has absolutely no impact on the rest of their business. 

But exaggeration, distortion, and irrationality is the order of the day for Apple trolls, so...      Lol, really. 



You won't find a better designed phone, with a better ecosystem on the market. 

You won't find a better designed laptop, with a better ecosystem, on the market. 

You won't find anything better designed and better supported from cradle to grave in nearly every area in which Apple competes. 

The numbers all bear this out. The annual consumer satisfaction metrics bear this out. Apple's sheer brand power and cachet (supported by what stands behind it) bears this out, irrespective of whether some folks happen to personally prefer one iteration of a product over another. 

Been this way for years and years now. 

They have every right to showcase the remarkable ways in which they changed the industry over the years and how they currently set the standard. A gorgeous, well-made book seems like the perfect way. 

curta said:

I have a Samsung S4 and I have dropped it probably 50 times on hard concrete, it still works perfectly. It goes to show how cheaply designed/fragile Apple products are. I was considering getting an IPhone 6 Plus but now I realize it's not worth the money!!! Like every other Apple product... It is not worth the money! I've never bought an Apple product in my life and probably never will.

 
Your S4's touch technology is also vastly inferior to that of the 6 or 6S.

Apple has determined that some iPhone 6 Plus devices may exhibit display flickering or Multi-Touch issues after being dropped multiple times on a hard surface and then incurring further stress on the device," the company said.

Open and shut. It couldn't be clearer or more reasonable. 

Books like this (they're a category, yes) all sell for around what Apple is charging. The print process alone is pretty impressive. 

I don't understand the outrage. It's an industry special edition book that's essentially a collector's item.