y2an
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Apple insists 8GB unified memory equals 16GB regular RAM
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Apple confirms that there is no Apple Silicon 27-inch iMac in the works
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New 14-inch & 16-inch MacBook Pro sport M3, and come in black
The positioning is missing from all the commentaries I’ve read and watched so far so let’s break it down.There are twin goals here. First, to differentiate better the Air range from the Pro which will reduce consumer confusion and allow more targeted pricing differentiation (against low end x86 laptops). Second, to fend off Meteor Lake which is imminent from Intel. Had the M3 launched after Meteor Lake, it would not look so compelling.
Along with this they cleared out the Touchbar 13" model which I had suspected had been kept for corporate users, and replaced it with a a base M3 14" Pro aimed at the same audience; remember, big company developers don't need massive power for builds as they use server farms. So they cleaned up the product lines very nicely.
Then, they pitched this at Intel Mac users who are approaching upgrade time. Several mentions throughout of comparisons to those models to drive home the point.
Finally they continued to drive home their gaming creds with the re-architected GPU, throwing in Dynamic Caching to boot. What is that? Well, we await more, but I suspect this simplifies game ports by eliminating the need to produce new builds targeted on different GPU core quantities including having the OS dynamically allocate GPU cores as needed while reserving those not needed for other tasks; but, well, this is only a guess. -
Apple could spend $5B on servers to catch up in AI race
You have to think about how Apple would monetise this, even if the short term is pure investment. Unlike the other players, Apple doesn’t sell their services. And so far their direction has been heightened privacy and pushing increasing amounts of tasks to the device (so the user pays by way of device purchase). I would hypothesise that anything Apple develops large scale will migrate in stages to devices implying that they will want architectural compatibility between DC services and devices. So, their own silicon running common software built in Xcode. If they’re building a DC it will be for R&D with the output being mostly products in customer hands. -
Apple confirms iOS 17 fix for overheating iPhones is on the way