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Apple TV+ ranks low in streaming industry surveys despite market boom
Very little content is the issue here. As far a quality goes, pretty much all of the shows I have watched on ATV+ have been high quality and entertaining. Netflix has quantity, but you sure cannot say all of the programs are high quality. Peacock, which rated higher than ATV+ in this report, was a waste of money. I have not found anything worth watching on it that I haven't already seen.
I find I watch Netflix the most, followed by HBO, ATV+, Hulu, Prime, then Disney. I will be dropping Peacock when the year is up. I keep Disney for the kids, and hope for new shows that are a bit more riveting than we have seen so far.