hawkpride147

Apple themselves are still Jamf customers. Eventually, I can see them trying to move into Jamf's space, but Apple's own design has made that hard to do. Sure the MDM framework is written by Apple, but so much is provided by 3rd party MDMs (UI, cloud services, support). Apple can absolutely move into that space, but as someone who manages MDM for Apple devices for a living, I wouldn't give them a glance. Not because they won't do it will (they absolutely will). Not because they won't provide the cloud services (they will). Not because they don't have the ability to support the product (they do). They could beat Mosyle's pricing (cheapest full feature MDM on the market) and I still wouldn't give it a thought. The issue is that moving between MDM platforms is basically impossible. It's hard enough to move devices between Apple Business Manager instances (think mergers/acquisitions). When I was managing 500 devices I would have bolted if I had to change MDMs. Now that I'm managing thousands, it's just not going to happen. Apple knows this. They're targeting the small businesses that don't have anything at all. They're offering something as powerful as Jamf Pro that is supposed to be easier to manage than Jamf now.