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Micromobility Europe draws attention from rideshare investors, including Apple
Excellent and super interesting piece. Thanks!
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The Smartphone Endgame: Who wins once shipment volumes peak?
I don’t think there’s much “there” there. It is an interesting place, partly come about by the introduction of two top models at the same year, one significantly more expensive. Apple has said that they want to make their ecosystem as accessible as possible. This makes sense, because it’s provenly very sticky. They do it because they can. And part of what it does is show that not everyone has to buy the X.avon b7 said:
And the graph shows what I said.tmay said:
Another day, another chance to push that bullshit meme again.avon b7 said:
... And I left the platform and my wife will stay on her iPhone 6 for another year and Apple hasn't been able to pull unit growth out of any corner for the last two years.analogjack said:Oppo is doomed.
I recently bought a one year old SE, I guess that makes me immune to Apple's fabled coercion techniques.saltyzip said:Apple is trying desperately to keep punters upgrading their phones each year or two, ensuring newer models are more expensive, plus expanding the ecosystem for lock in.
Maybe we are the representation of what he said. That Apple can go on like this forever.
It could be that even Apple is starting to realise this too because when you bought your SE, you had the biggest choice in Apple history to pick from. If the ecosystem were so sticky and users so happy, why change the model?
Apple's "model" for expansion of the iPhone line has been around since before the iPhone 4 that you won't upgrade because you "Huawei" every day.
The only difference in Apple's "model" over the last 10 years, is that Apple added an SE 16 GB model at the $349 price point.
Really testing the waters there.
Please also note that ASP line...
We now have the biggest iPhone spread in history. The question is, why?
This didn't start with the iPhone 4. It is a new situation.
Look a little harder at the graph because the difference is there.
The ''cheaper" models were no way near as varied as they are today (a major difference) and came with serious limitations, the first being capacity. They were effectively crippled. All part of the plan. So much so that if you even so much as dared go for an older model and looked for the capacity that was best for you, you found that capacity had mysteriously vanished from the lineup and to get it, you had to opt for the newer models. Again, all part of the plan.
The same was (and still is, to a point) true for size. Cheaper meant smaller and there was no way around that.
That has all changed since September 17. Not only that, a third model was added to the mix.
You now have something that probably meets your price, capacity, size needs whereas before, things were far more skewed against you.
Btw, the graph is incomplete. Apple was selling the iPhone 6 32 under the radar via special promotions through select resellers in some countries in the second half of 2017.
I can pick up an Apple sanctioned iPhone 6 32GB at an Apple Store within a Store in Barcelona today for 348€. That includes 22% sales tax. That same phone is NOT available via the Apple Spain web.
Again, though, the question is why such a major change to bring us into 2018? If everything was hunky dory, why change a winning formula?
Clearly someone thought this was necessary. Do you doubt that Android and Android handsets were at least part of the reason or was it a desire to shift more units, or both?
Whichever way you look at it, these are uncharted waters for Apple.
But at the same time the rapid evolution of the A-series of chips mean both that there will be even faster ones soon but that the old ones will hang around for more than a little while. So what do you do? Take advantage of the opportunity to get more people inside your system.
