s.metcalf

If Elon Musk isn’t happy, I’m happy.

You know, disagreeing with something or saying it's bad or a poor choice (which are the majority of negative responses I've seen) doesn't necessarily mean being offended.  I thought that was fairly obvious, but apparently not based on the comments in this thread.  I wouldn't be so quick to judge an entire generation.  It's also a big generalisation.  Maybe your experience is limited.  Certainly what is shown on TV and how younger people are often portrayed in media can give that impression, but unfairly in my opinion.  It might reflect more on who is producing and hosting the media than this so-called generation itself.

JonyArhendts said:

Can you imagine if this generation of easily offended people had seen rock stars smashing their guitars on stage after a good session? They would have called the police on them, they are the same censors who called the police on Jim Morrison and many other artists… this generation is dangerous.

It's the biggest company in the world crushing all opposition.  Apple's entitled to do that of course, so long as they don't break any laws, but it's certainly distasteful to be so egregious about it.  There's a thing called modesty you know.  It's not surprising to me that many Japanese find it so unsavoury.  British culture too doesn't warm to this kind of advertising.  It may work for US (and Chinese) audiences, but Apple is a global company, selling globally, and they posted it online where everyone can access it.

In that sense, the advert is a fail in my view.  Old doesn't necessarily mean bad, and an iPad can certainly be used *alongside* objects like those pictured, without having to crush, destroy and replace them.  It's out of touch.

Did they strengthen the aluminium housing or reinforce the structure at all considering they made it substantially thinner?  I guess JerryRigEverything will find out...

Why the weirdly defensive tone of this whole article?