amrishraje

Unfortunately, its not a free iphone. There is fineprint and a lot of it. The deal is 0 down 0/mo for 18 months and pay remaining balance at the end of 18 months. There is going to be approx $175 balance on the iPhone 8 if you trade in an iPhone 7. Here's the breakdown: 

iPhone 8 Cost = $699
Monthly Credit for iphone 7 = $29.17
Total Credit = $29.17 x 18mo = $525
Remaining amount  = $699 - $528 = $171

As you can see, the monthly credit for your trade-in does not cover the full price of the iPhone 8. There is a $171 deficit which is due at the end of the contract. So, instead of putting down the $171 up front, they bill you at the end. However, they advertise as if the iPhone is free. This is very devious advertising meant to lure unsuspecting customer into long 18 month contracts. Don't get me wrong - this may still be a good deal - but the advertising could have been much more clearer.