-
Ad companies still thinking about 'fingerprinting' to work around Apple's privacy rulesAs Apple's App Tracking Transparency feature nears in <a href="https://appleinsider.com/inside/iOS-14" target="_blank">iOS 14</a>, some ad firms may …
... or not App Tracking Transparency (ATT) is about to launch in ... spend to Android because of ATT. Stay on top of all ... -
Tim Cook says Apple isn't against digital ads, wants user control and transparencyApple CEO <a href="https://appleinsider.com/inside/tim-cook" target="_blank">Tim Cook</a> has clarified that the company is "not against digital adve…
... the upcoming App Tracking Transparency (ATT) feature, launching in iOS 14 ... ?" Cook also mentioned that the ATT feature, which will also be ... said. When asked about why ATT has seen strong pushback from ... -
German advertisers file antitrust complaint over Apple's App Tracking TransparencyGerman media and advertising companies have filed a complaint with the country's competition regulator, accusing Apple of antitrust abuse with the in…
... revenue for app developers once ATT is implemented, with it harder ... to hold off from implementing ATT itself, as the regulator ... continuing with its introduction of ATT, with all apps submitted to ... 26. Apps attempting to circumvent ATT will be removed from ... -
Major news outlets claim iOS 14.5 will ship on MondayReports from multiple major publications claim Apple will be releasing its update to <a href="https://appleinsider.com/inside/ios-14">iOS</a> 14.5 on…
... the New York Times about ATT says "On Monday, Apple plans ... -
Facebook's iOS 14.5 privacy prompt will take weeks to roll outFacebook on Monday confirmed it will hew to Apple's new App Tracking Transparency rules by showing a permission prompt when its <a href="https://appl…
... today with iOS 14.5, ATT offers more granular control over ... Mark Zuckerberg in March said ATT could inadvertently drive more traffic ... -
Apple's ad platform could benefit from privacy pushApple's introduction of App Tracking Transparency could be beneficial to its own advertising business, with ad executives claiming clients could gain…
... to the Wall Street Journal, ATT could give Apple's advertising ... -
Apple will ban apps offering rewards to users that enable trackingApp developers cannot bribe users into allowing tracking within an app, Apple has warned, with apps prevented from performing a number of actions to …
... into enabling tracking in the ATT notification. Within the Human Interface ... apps found trying to circumvent ATT will be rejected from the ... -
Apple touts ad attribution tools following App Tracking Transparency rolloutFollowing the rollout of iOS App Tracking Transparency protections that require developers to ask permission before tracking users' IDFA tags, Apple …
... week's introduction of strict ATT guidelines. Heralded by Apple as ... ad revenue. Separately, some believe ATT will privilege Apple's own ... -
Alibaba executives fretting about Apple's App Tracking Transparency featureChinese e-commerce giant Alibaba recently held a meeting of executives to discuss concerns about Apple's new App Tracking Transparency privacy featur…
... ways of bypassing Apple's ATT feature. Back in March, reports ... internet companies not to bypass ATT. The Cupertino tech giant said ... the feature. Apple released the ATT privacy feature in iOS 14 ... , which debuted on April 26. ATT requires app developers to get ... -
Apple says user feedback to App Tracking Transparency has been 'tremendous'Apple says the user response to its App Tracking Transparency feature has been "tremendous," and reiterated that the feature is meant to put a user i…
... CEO Tim Cook said that ATT is focused on the user ... not," Cook said, adding that ATT is meant to put the ... the opt-out feature of ATT, Cook said that he doesn ... -
Facebook warns investors of ad headwinds due to App Tracking TransparencyFacebook warned investors about "ad targeting headwinds" because of Apple's App Tracking Transparency, despite changing its tune on the matter earlie…
... platform changes." Wehner said that ATT could start having an effect ... said that the response to ATT from consumers has been "tremendous ... the only company concerned about ATT. Earlier on Wednesday, a report ... ways to bypass it. The ATT feature launched to the ... -
Facebook details impact of App Tracking Transparency to advertisersFacebook in a note to advertisers explained how Apple's App Tracking Transparency feature in <a href="https://appleinsider.com/inside/ios-14">iOS 14.…
... particulars regarding the launch of ATT in iOS 14.5, including ... is, of course, by design. ATT was created to limit ad ... warned investors that fallout from ATT could begin to crop up ... Apple's decision to implement ATT, Zuckerberg more recently said the ... -
Nearly 10K iOS apps have enabled App Tracking Transparency prompt, report saysAlmost 10,000 <a href="https://appleinsider.com/inside/ios">iOS</a> apps have adopted permission prompts to conform with Apple's App Tracking Transpa…
... account for a bulk of ATT early adopters, accounting for 20 ... iOS, iPadOS and tvOS revisions, ATT is a new feature that ... -
New iPad Pro, M1 iMac, and AirTag at last - Apple's April 2021 in reviewYou wait ages for a new Apple device to be launched, and then a mass of them come at once. April 2021 saw new iMacs, new Apple TV 4K, new iPad Pro, a…
... for many of us, the ATT dialog box proved to be ... , "come on then, update without ATT if you think you're ... -
Facebook considers telling users enabling tracking keeps app 'free of charge'Facebook is considering adding new screens for both its main app and Instagram, to educate users that enabling tracking under Apple's App Tracking Tr…
... before Apple's system-level ATT prompt. And it begins. @ ... tactics to combat @Apple iOS14 #ATT privacy changes. "Help keep ... Facebook detailed the impact of ATT to its clients, including ... audience engagement. For months before ATT's arrival, Facebook waged ... -
Apple releases iOS & iPadOS 14.5.1 with grayed-out App Tracking Transparency fix, watchOS ...Apple has released an <a href="https://appleinsider.com/inside/ios">iOS</a> 14.5.1 update, fixing an issue where App Tracking Transparency was grayed…
... issue with App Tracking Transparency (ATT) where some users who previously ... update brought significant changes, including ATT, the ability for Apple Watch ... -
Apple's & Facebook tensions span a decade, reveals Epic 'Fortnite' trial emailsEmails between Apple co-founder and former CEO <a href="https://appleinsider.com/inside/steve-jobs">Steve Jobs</a> and other executives over Facebook…
... the public that Apple's ATT policy was bad for small ... -
Only 4% of iOS users in US are opting in to ad tracking, report saysAn ongoing analysis of Apple's App Tracking Transparency tool claims 96% of users in the U.S. are opting out of the ad tracking feature which launche…
... opted in and out using ATT. Interestingly, Flurry's data suggests ... iOS, iPadOS and tvOS revisions, ATT is a new feature that ... -
Game engine maker Unity expects $30M hit from Apple's App Tracking TransparencyUnity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Appl…
... to release official statistics on ATT adoption, a recent analysis from ... -
Twitter adds App Tracking Transparency prompt in latest updateTwitter has added a new splash page asking users to enable ad tracking in compliance with new Apple App Tracking Transparency rules in iOS 14.5. <…
... page for ATT. Apple released iOS 14.5 with ATT on April ... in February, Twitter said that ATT would have a "modest impact ... -
'Twitter Blue' subscription may add 'undo' button to iOS appTwitter will allow users to "undo" mistakenly-posted tweets in its app as part of its upcoming "Twitter Blue" subscription, a researcher has uncovere…
... vocal critics of ATT, Twitter has instead offered ATT will have a ... -
Google's upcoming privacy changes won't match Apple's initiativesGoogle is set to announce new privacy initiatives during Google I/O, but it appears that the Android changes will stop short of Apple's App Tracking …
... their effectiveness, something Apple's ATT effectively prevents. As Google performs ... before its implementation, Apple's ATT is seemingly a hit with ... users, while initial data on ATT claims only 4% of iOS ... -
New Apple privacy ad highlights App Tracking TransparencyApple has shared a new privacy-focused ad highlighting how its App Tracking Transparency feature stops various kinds of tracking on the <a href="http…
... out his iPhone and enables ATT, they all begin to ... and follows a more explanatory ATT video that was published in ... April. Apple rolled out the ATT in iOS 14.5 ... of iPhone users are using ATT to opt out of ... and at least 36% said ATT was their favorite iOS ... -
CEO Tim Cook testifies in Epic Games v. Apple trialApple CEO <a href="https://appleinsider.com/inside/tim-cook">Tim Cook</a> is testifying Friday in the Epic Games v. Apple trial, answering questions …
... "vacuum up data." On the ATT feature, which has been criticized ... -
Facebook sponsored research paper lambasts Apple's iOS 14.5 privacyAn academic study backed by Facebook, calls Apple's <a href="https://appleinsider.com/inside/iOS-14">iOS 14</a> App Tracking Transparency feature "pe…
... connects this to Apple's ATT by stating that any system ... -
Google to mimic Apple and tighten up Android privacyGoogle is following in Apple's footsteps and making it harder for companies to track users on Android with a small policy change related to device id…
Google is following in Apple's footsteps and making it harder for companies to track users on Android with a small policy change related to device identifiers. Credit: Google The Mountain View company already allows Android users to opt-out of targeted ... -
Apple criticized for inaction over App Tracking Transparency workaroundsThird-party apps are using workarounds to collect data on users opting out of tracking via <a href="https://appleinsider.com/inside/ios">iOS'</a> App…
... data as they did before ATT was implemented. Apple's introduction ... ways to collect data that ATT basically stops, including one effort ... -
China App Tracking Transparency workaround loses support after Apple blocks updatesA Chinese effort to work around App Tracking Transparency rules has effectively been killed after Apple retaliated by preventing app updates from aff…
... system was a risk to ATT functionally working, especially as regional ... -
Apple's App Tracking Transparency driving advertisers to spend more on AndroidAdvertisers are reacting to the introduction of Apple's App Tracking transparency by changing their spending strategy, with an increasing shift to ad…
... advertising on iOS users after ATT's implementation. The change sparked ... rate dropped for iOS since ATT's introduction, while Android's ... caused by the introduction of ATT is behind the change, with ... Facebook, a major critic of ATT, said "Third-party data tends ... -
Advertisers expect iCloud Private Relay to end fingerprinting users<p>App Tracking Transparency was only the beginning of blocking trackers, says advertisers, with iCloud Private Relay being the nail in the coffin fo…
... the enforcement of the ATT policy starts to kick ... discovered to be avoiding ATT, but the report says ... just trackers. Add in ATT to this feature, and ... Apple has been enforcing its ATT guidelines since the start. ... time before apps breaking ATT rules are kicked. He ...