Apple highlights US job creation on new webpage, touts 2M jobs across 50 states
Apple on Wednesday debuted a new webpage dedicated to highlighting the company's efforts toward generating jobs in the U.S., including the creation of two million jobs broken down by state, operating segment and more.
Apple's new Job Creation webpage is for the most part a basic informational web asset similar in spirit to other Apple.com pages touting the company's public projects. Like pages dedicated to the environment and privacy, the job creation site offers facts and figures about Apple's endeavors in the area.
An interactive section just below the large "2,000,000" number breaks down jobs by state. Each state gets a card bearing information on Apple's impact to their respective workforces. For example, the cards include numbers reflecting Apple employees, jobs related to the App Store ecosystem, number of Apple partner suppliers --with facility breakdowns -- and retail store count. In addition, Apple lists three apps created by people or companies from each state.
A separate section puts a face to hard numbers by profiling a few employees -- none from California -- who work at Apple's various facilities.
With the webpage, Apple is sending a clear message that the production and distribution of its devices, device components and manufacturing materials in some way affect domestic job creation. Hammering the point home, Apple notes some 450,000 jobs were created through U.S.-based suppliers, 90,000 of which were added within the past year.
Again, Apple inserts a special section profiling a few plant workers from companies like 3M, Caterpillar and Lapmaster.
Finally, a list of "key U.S. investment projects" is provided, including Apple's campus in Austin, Texas, a global command center in Mesa, Ariz., and data centers in Maiden, N.C., Prineville, Ore., and Reno, Nev.
The webpage launch follows Apple CEO Tim Cook's interview with CNBC's Jim Cramer. During the one-on-one talk, Cook spoke briefly about Apple's impact on the U.S. economy, especially as it pertains to jobs. He also announced a new $1 billion U.S. fund expected to generate jobs by investing in advanced manufacturing. The first target beneficiary will be announced later this month.
Apple's new Job Creation webpage is for the most part a basic informational web asset similar in spirit to other Apple.com pages touting the company's public projects. Like pages dedicated to the environment and privacy, the job creation site offers facts and figures about Apple's endeavors in the area.
There are now 80,000 Apple employees living and working in the U.S., up 1,500 percent since the launch of iMac in 1998, the company says. Apple notes its expansion is nationwide, with a 28 fold increase in jobs created outside of California since 2000. Broken down further, Apple says there are 29 cities with 250 or more employees and 44 states with at least one Apple Store (not counting the Washington, D.C., outlet).The numbers tell the story. Apple is one of the biggest job creators in the United States, responsible for two million jobs in all 50 states. Last year, we spent over $50 billion with more than 9,000 U.S. suppliers and manufacturers. Since we launched the App Store in 2008, U.S. developers have earned over $16 billion in App Store sales worldwide. And we're just getting started.
An interactive section just below the large "2,000,000" number breaks down jobs by state. Each state gets a card bearing information on Apple's impact to their respective workforces. For example, the cards include numbers reflecting Apple employees, jobs related to the App Store ecosystem, number of Apple partner suppliers --with facility breakdowns -- and retail store count. In addition, Apple lists three apps created by people or companies from each state.
A separate section puts a face to hard numbers by profiling a few employees -- none from California -- who work at Apple's various facilities.
With the webpage, Apple is sending a clear message that the production and distribution of its devices, device components and manufacturing materials in some way affect domestic job creation. Hammering the point home, Apple notes some 450,000 jobs were created through U.S.-based suppliers, 90,000 of which were added within the past year.
Again, Apple inserts a special section profiling a few plant workers from companies like 3M, Caterpillar and Lapmaster.
The app economy is far and away the largest contributor to Apple's two million job figure, with 1.53 million jobs created and supported by the firm's various App Stores. The webpage illustrates developer distribution with a map graphic. Unsurprisingly, California sees the biggest benefit with 370,800 jobs created by Apple's app economy, while New York comes in second with 120,000 jobs.We work with manufacturing locations in 38 states and more than 9,000 suppliers in all 50 states. And every one of our core products -- iPhone, iPad, Mac, Apple Watch, and Apple TV -- contains parts or materials from the U.S. or is made with equipment from U.S.-based suppliers.
Finally, a list of "key U.S. investment projects" is provided, including Apple's campus in Austin, Texas, a global command center in Mesa, Ariz., and data centers in Maiden, N.C., Prineville, Ore., and Reno, Nev.
The webpage launch follows Apple CEO Tim Cook's interview with CNBC's Jim Cramer. During the one-on-one talk, Cook spoke briefly about Apple's impact on the U.S. economy, especially as it pertains to jobs. He also announced a new $1 billion U.S. fund expected to generate jobs by investing in advanced manufacturing. The first target beneficiary will be announced later this month.
Comments
Very easy!
So yes, Apple created those jobs. If Apple shut down the AppStore today, millions of jobs would be lost.
(Same holds true for apps on other platforms so not dissing on Apple. It is what it is.)
EDIT: This former Apple software engineer has a less-rosy take on the state of the little app developer.
http://mattgemmell.com/damage/
If a developer doesn't like what they're getting into with an app on the App Store, then they can always leave. Nobody forces them to keep going. Yes, they may be out some money, but its an investment on any platform. Nothing is a guarantee.
Here's the report.
The app economy jobs which it estimates (and that term should probably be emphasized in this case) fall into three categories (emphasis in original):
In previous versions of the report it offered a number for the first category - core app economy jobs. The last report I saw estimated those to be 550,000 of the 1.66 million total app economy jobs which it estimated. I don't see a breakout for that first category in this latest update. But given an updated total of 1.73 million we might guess that it would be around 600,000, maybe a little less.
Further, the estimate of 1.53 million for iOS related jobs (which includes all three categories) doesn't mean that those jobs solely relate to (or are supported by) iOS. There's considerable overlap between iOS and Android in the estimates. Android related jobs are estimated to be 1.35 million. With a total of 1.73 million, obviously most of the jobs are estimated to be related to both Android and iOS .
Exactly. I would wager that there are three main categories of iOS apps. In order of importance they are: 1. those apps you describe, 2. games, 3. everything else. Think about the apps you use every day. I expect that most of them are just the iOS front end to something that you do (or could) access via the Web or on your non-Apple devices.
Rogifan, the anti-fan. Must find a way to discredit positive Apple news and spin the narrative of nefarious mustache-twirlers deep within Apple...