The news about Steve's resignation from Apple came just briefly after the news that Apple had the largest cash pile on hand of any publicly traded company in the USA -- some 76 BILLION dollars of cash on hand, no debt, and a market capitalization of roughly 340 B dollars. This news about Apple's financial stability in the midst of the Jobs resignation, as well as the massive popularity of the iPhone (both 3GS and 4) which are selling extremely well, and now the iPad which is the most popular tablet computer in the world, all contribute to this "public perception" of Apple being in a positive note. Only people closely following the news or with an interest in Apple/tech are really interested in the Steve Jobs resignation news. The average end user/consumer only cares about the company, not the "figurehead" who is the current CEO.
Not sure how they did it but I would measure it by tracking mentions of Apple or Mac or iOS in the media and on the web and in various social media networks etc.
It may be that Steve Jobs was vilified by Windows and Android users or rumors and decent in those communities and they believe APple is better now he has left. It would be a foolish perception, but likely a real one out there.
I doubt that segment of people would be large enough to really push the index. What's more likely, in my opinion, is that all the news stories informed people who didn't know much about Apple or Steve Jobs, other than the products. They might not have been aware of the huge turnaround and success Apple has had, as well as just how rich innovation has been at Apple. Much of the news centered around the corporate success and SJ role, which a lot of people are unfamiliar with.
So I think all the positive reporting on SJ and Apple resulted in more people being more impressed with the company. I don't think it is directly related to whether SJ is CEO or not. If anything, we would expect the index to decrease, if that were the case.
My perception is exactly the same, since Jobs is still involved, and probably will not change much until he is no longer in the picture.
I do hope he occasionally does talks, product introductions and such -- he is a fascinating person. If you haven't read "The Journey is the Reward" by Jeffrey S. Young, an unauthorized autobiography on Jobs, go read it -- very interesting!
My perception of Apple went up with Jobs' resignation. He's a brilliant guy, but also a prick. Let's hope future Apple leadership is more gracious.
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
Shaw said it, Jobs proved it, and I looked it up on my MacBook Air.
Never met the man myself. I always wondered about those stories that said he was a prick. It's good to hear from someone who knew Steve personally so that the rest of us now know that they are true.
Tight!
Anyone who's in the news a lot (going on 30 yeas) has done something that someone somewhere perceived as negative. Then it gets repeated. The Woz story gets repeated ad nauseam. Yet, to hear the Woz speak, he loves and admires the man. Doesn't matter the good one does, bad sells badder.
But who listens to the envious. It stands out, ya know. Steve, Woz and Apple are laughing all the way to the bank and into the history books; and not at just footnotes. They changed the world and history. And we are talking about them, Samsung is talking about them every time they're working on a product and twerps who hate them are talking about them.
It's like this. We love to talk about Apple because it is a Cinderella story that just keeps getting better and better.
The Hating Apple Troll Envious, HATE for short,
do as their name implies but they are as transfixed on Apple as any fan is and this is magnified by the number of forums they belong to compounded by the number of rants they make. It is as simple as that. It's an exponential thing so some even end up spending more time on Apple than a good sized Apple Fan does.
One of the greatest things Steve Jobs ever did was create a company that has a high likelihood of surviving without him. Many companies collapse as soon as their CEO leaves. In this case Apple is loaded up with CEO-class people in their various divisions. Tim Cook is such an immense talent and built much of what Apple is today. But the truth doesn't come out when times are great like they are now. The truth will come out when Apple hits a major crisis/inflection point without Steve Jobs to lean on.
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
Shaw said it, Jobs proved it, and I looked it up on my MacBook Air.
I don't dispute that Jobs made progress -- at least in the technological realm.
for people to call steve jobs names and comment on his ethics without ever meeting him or speaking to him is the height of gall and hypocrisy and stupidity.
i would rather have a martha stewart or a leona helmsley, run my business making tough & unpopular decisions and also make money, than the hewlett packard group and the steve ballmer fumblers.
apple went down the tubes without steve jobs at the helm and it's doubtful that anybody, in their lifetime, will replicate the feat of watching phoenix rise from the ashes.
That's not 'perception.' Perception is 'what' or 'how' you think of something.....not whether you've simply heard of it.
Brand perception is what you think of a particular brand or company -- good reputation, bad reputation....
My perception of Apple went up with Jobs' resignation. He's a brilliant guy, but also a prick. Let's hope future Apple leadership is more gracious.
If he's a prick, you're a parrot. Have you met the man? Have you ever seen interviews with other notable CEOs? These people are going to be tenacious by nature. That doesn't make them pricks. That probably just means you're too passive for the business world. None of these people are "nice" in the hippy worldview you seem to have, but unless you know them on a personal level, you are just assuming. Beyond that, Steve Jobs is usually pretty polite and indeed gracious when he speaks, but it's definitely cool to echo the things that other CEOs/spokespeople/media outlets say, assumably when they're being nice.
Comments
I agree. A lot of opinions are based upon nothing but bullshit. Logic, reason and proof usually take a back seat.
After all... we must remember that Steve is the curator of the walled garden and that he doesn't believe in...the American way...
You mean massive debt, continual war, coddling the rich at the expense of the working poor, and less oversight of critical industries?
Never heard of them.
How does one measure "Buzz" ?
Not sure how they did it but I would measure it by tracking mentions of Apple or Mac or iOS in the media and on the web and in various social media networks etc.
It may be that Steve Jobs was vilified by Windows and Android users or rumors and decent in those communities and they believe APple is better now he has left. It would be a foolish perception, but likely a real one out there.
I doubt that segment of people would be large enough to really push the index. What's more likely, in my opinion, is that all the news stories informed people who didn't know much about Apple or Steve Jobs, other than the products. They might not have been aware of the huge turnaround and success Apple has had, as well as just how rich innovation has been at Apple. Much of the news centered around the corporate success and SJ role, which a lot of people are unfamiliar with.
So I think all the positive reporting on SJ and Apple resulted in more people being more impressed with the company. I don't think it is directly related to whether SJ is CEO or not. If anything, we would expect the index to decrease, if that were the case.
My perception of Apple went up with Jobs' resignation. He's a brilliant guy, but also a prick. Let's hope future Apple leadership is more gracious.
Don't they have a show about him and all the nasty things he's done?
Dirty Jobs.
I do hope he occasionally does talks, product introductions and such -- he is a fascinating person. If you haven't read "The Journey is the Reward" by Jeffrey S. Young, an unauthorized autobiography on Jobs, go read it -- very interesting!
My perception of Apple went up with Jobs' resignation. He's a brilliant guy, but also a prick. Let's hope future Apple leadership is more gracious.
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
Shaw said it, Jobs proved it, and I looked it up on my MacBook Air.
Never heard of them.
How does one measure "Buzz" ?
How does one measure "Buzz" ?
Ask Google.
Never met the man myself. I always wondered about those stories that said he was a prick. It's good to hear from someone who knew Steve personally so that the rest of us now know that they are true.
Tight!
Anyone who's in the news a lot (going on 30 yeas) has done something that someone somewhere perceived as negative. Then it gets repeated. The Woz story gets repeated ad nauseam. Yet, to hear the Woz speak, he loves and admires the man. Doesn't matter the good one does, bad sells badder.
But who listens to the envious. It stands out, ya know. Steve, Woz and Apple are laughing all the way to the bank and into the history books; and not at just footnotes. They changed the world and history. And we are talking about them, Samsung is talking about them every time they're working on a product and twerps who hate them are talking about them.
Sheesh, frugality.
The Hating Apple Troll Envious, HATE for short,
do as their name implies but they are as transfixed on Apple as any fan is and this is magnified by the number of forums they belong to compounded by the number of rants they make. It is as simple as that. It's an exponential thing so some even end up spending more time on Apple than a good sized Apple Fan does.
And I think that is so cool.
Yep. You nailed it!
Anyway this'll be an interesting metric to monitor going forward.
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
Shaw said it, Jobs proved it, and I looked it up on my MacBook Air.
I don't dispute that Jobs made progress -- at least in the technological realm.
I feel sorry for him, though.
i would rather have a martha stewart or a leona helmsley, run my business making tough & unpopular decisions and also make money, than the hewlett packard group and the steve ballmer fumblers.
apple went down the tubes without steve jobs at the helm and it's doubtful that anybody, in their lifetime, will replicate the feat of watching phoenix rise from the ashes.
That's not 'perception.' Perception is 'what' or 'how' you think of something.....not whether you've simply heard of it.
Brand perception is what you think of a particular brand or company -- good reputation, bad reputation....
My perception of Apple went up with Jobs' resignation. He's a brilliant guy, but also a prick. Let's hope future Apple leadership is more gracious.
If he's a prick, you're a parrot. Have you met the man? Have you ever seen interviews with other notable CEOs? These people are going to be tenacious by nature. That doesn't make them pricks. That probably just means you're too passive for the business world. None of these people are "nice" in the hippy worldview you seem to have, but unless you know them on a personal level, you are just assuming. Beyond that, Steve Jobs is usually pretty polite and indeed gracious when he speaks, but it's definitely cool to echo the things that other CEOs/spokespeople/media outlets say, assumably when they're being nice.