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Vivendi to Sell Activision? - Apple should Buy!

post #1 of 3
Thread Starter 

Check this article out: http://www.ign.com/articles/2012/06/08/vivendi-to-sell-activision#_=_

 

Apple should buy Activision! With their revised Apple TV and their rumored TV set coming out next year they will enter the gaming market strong!!!!!


Edited by Thecisco - 6/8/12 at 10:37am
post #2 of 3

Why would Apple waste their time with this? Why does a TV set require a game studio? Why would anyone want to… ugh.

 

We have AirPlay for games.

PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
Reply
PhilBoogie
That's Google alright. For a stupid company they sure do dumb things.
Reply
post #3 of 3
The issue with games developers is the same with movie directors. They are only as good as their last work and you can't bank on any future work being a success. The Call of Duty franchise, while profitable is really wearing thin. Treyarch did a great job with Black Ops but subsequent releases will be more of the same. Outside of that franchise, what does Activision really have? They are a publisher for other developers so not all franchises under their name will come along with the sale.

I'd say a better purchase would be either Epic or Square Enix. Their next-gen game engines shown at E3 are stunning. Apple could get a team like that to put together an iOS game engine that you get for free with the developer tools. Square Enix have such a talented group of artists but don't seem to know how to turn a profit.

Apple could build custom hardware components to accelerate parts of the game engine beyond what is capable in competing platforms:



Beyond this, they can make a real-time 3D engine for Motion like the Unreal tech demo shown:


Buying into any individual company in a competitive arena though comes with its difficulties. It's easy for the company to languish under the umbrella of safety of a profitable company and the purchase then becomes devalued. Companies shouldn't look to be owned by other companies but stand on their own right. Cultures can clash on merging companies together.
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