Let me dumb this down as much as possible for you. Let's say Home Depot wants to place an ad for drill sets on the page of anyone who searches “drill sets." Home Depot uses a service like ours (or can do it themselves) to manage an account with Google that has a listing of every product they sell. Along with this listing, they attach a bid, which says, “we are willing to pay $0.xx every time someone clicks on an ad for our product." When the search for drill sets is made, an ad for Home Depot drill sets would be placed on the results page of the search, assuming that Home Depot's bid was in the top x number of bids for that product. If the person who searched for drill sets clicked on the Home Depot ad, Home Depot would pay their bid and a click would be registered on their Google advertising account. When Home Depot logs in to their account, they can see how many impressions were made, how many clicks their ads received, how much they owe for the clicks they received, and a few other stats of this nature. Information about who clicked an ad is not available. Information about who clicked an ad cannot be requested. Does this make sense?
post #41 of 62
3/1/13 at 2:22pm
Quote:
Let me dumb this down as much as possible for you. Let's say Home Depot wants to place an ad for drill sets on the page of anyone who searches “drill sets." Home Depot uses a service like ours (or can do it themselves) to manage an account with Google that has a listing of every product they sell. Along with this listing, they attach a bid, which says, “we are willing to pay $0.xx every time someone clicks on an ad for our product." When the search for drill sets is made, an ad for Home Depot drill sets would be placed on the results page of the search, assuming that Home Depot's bid was in the top x number of bids for that product. If the person who searched for drill sets clicked on the Home Depot ad, Home Depot would pay their bid and a click would be registered on their Google advertising account. When Home Depot logs in to their account, they can see how many impressions were made, how many clicks their ads received, how much they owe for the clicks they received, and a few other stats of this nature. Information about who clicked an ad is not available. Information about who clicked an ad cannot be requested. Does this make sense?






