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Apple TV to get CW content in new streaming deal

post #1 of 44
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Television network The CW on Thursday announced it has reached a deal to stream content to the Apple TV, expanding its current at home digital options beyond Microsoft's Windows and Xbox platforms.

TV Now
The CW's TV Now app for Windows 8. | Source: The CW


Company CEO Mark Pedowitz made the announcement at The CW's yearly upfront presentation in New York, reports Deadline, saying the network's TV Now apps will soon hit Apple's set-top streamer.

In the pitch to advertisers, Pedowitz pointed to his network's viewership numbers, 20 percent of which originate from digital sources. That metric is likely to grow when the installed Apple TV user base is added to the equation.

The CW said the ad-supported Apple TV app will function in much the same way as its Microsoft-centric counterparts, according to MacRumors, with no cable authentication required and full episodes available the day after first airing.

While the CW Apple TV app will be the first offered by a TV network, rumors have it that cable powerhouse HBO will be bringing a dedicated streaming service to Apple's device later this year.

The CW's TV Now is already available as a free iOS app.
post #2 of 44
I look forward to big changes with Apple TV this year.

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post #3 of 44
really, the CW?? that's like saying apple tv got streaming rights to all the minor league teams.
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post #4 of 44
Quote:
Originally Posted by Macasaurus View Post

really, the CW?? that's like saying apple tv got streaming rights to all the minor league teams.

You're being generous. That's like saying Apple got streaming rights to Kalamazoo, Michigan's tee-ball league.

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post #5 of 44
AppleTV getting Aereo...awesome. AppleTV getting CW...yawn
post #6 of 44
CW is small but it's got 3 killer shows: Supernatural, Arrow and Vampire Diaries. I guess I won't need my iTunes season passes next year.
post #7 of 44
Quote:
Originally Posted by ifij775 View Post

AppleTV getting Aereo...awesome. AppleTV getting CW...yawn

Aereo would be significant, but I doubt it given how they're in litigation with Apple's vendors.
post #8 of 44
Hey now! I watch shows on CW. Of course, I'm already DVR-ing them, so this won't be much of a change for me. But it's not like CW doesn't have some good shows.
post #9 of 44

The demographic makes sense.

post #10 of 44
Quote:
Originally Posted by SolipsismX View Post

I look forward to big changes with Apple TV this year.

Yawp. Expecting all of Disney's content soon.
post #11 of 44
...and so it begins! The cable companies days are numbered!

Let the dog see the rabbit!

I know it's over for the cable companies when I can watch Formula One on my iPad! 1smile.gif
post #12 of 44
Quote:
Originally Posted by ChristophB View Post

Yawp. Expecting all of Disney's content soon.
You have tons already through Netflix.

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post #13 of 44
Quote:
Originally Posted by SolipsismX View Post

I look forward to big changes with Apple TV this year.
I would love to have access to advertising sponsored program for free with the ability to pay to remove advertising on a per show basis. The problem is that if such a model was implemented and became successful the advertiser would likely loose an important percentage of its most lucrative target audience.
post #14 of 44

On it's own this announcement may not excite everyone, but when I pair this with a interview with the head of Warner Archive Instant I listened to a few days ago, where he hinted that the service would be coming to "other streaming platforms this year", I wonder if this is more indication that expanded and/or customizable "apps" (channels) are on their way to the AppleTV in the near future.

post #15 of 44
Quote:
Originally Posted by Andysol View Post

You have tons already through Netflix.

Damn, I just can't find ESPN live streaming on Netflix. Someone help!
post #16 of 44

BBC iplayer content and endless other global feeds....

post #17 of 44
Quote:
Originally Posted by ChristophB View Post

Damn, I just can't find ESPN live streaming on Netflix. Someone help!

No doubt.
All I need is MLB and nfl and I'd drop cable in a heartbeat. If only I could get my local team....

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post #18 of 44
Quote:
Originally Posted by Andysol View Post

No doubt.
All I need is MLB and nfl and I'd drop cable in a heartbeat. If only I could get my local team....

I pay $120 and change each year to watch one MLB team. When will they figure out I don't care so much about the others and just let me pay to stream YES and My9? I'm already paying so ill probably pay again, and again, and again and n, and n+1, ...........
.
post #19 of 44
Quote:
Originally Posted by ChristophB View Post

When will they figure out I don't care so much about the others...

I'm pretty certain they are well aware of the viewing habits of sports fans. 1biggrin.gif

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post #20 of 44
The content bucket is being filled 1 drop at a time.
post #21 of 44
Quote:
Originally Posted by christopher126 View Post

...and so it begins! The cable companies days are numbered!

Let the dog see the rabbit!

I know it's over for the cable companies when I can watch Formula One on my iPad! 1smile.gif

 

Super excited!

 

Only thing is the pricing of the service. I'm afraid Apple may not be interested in losing exiting iTunes revenue, I sincerely hope they don't try to pull off a pay per show/season.

post #22 of 44
Quote:
Originally Posted by JeffDM View Post


Aereo would be significant, but I doubt it given how they're in litigation with Apple's vendors.

 

Not only that, Aereo limits local programming to people who live in that area only. It's not portable. As far as I know, one cannot stream and watch New York City content in Nebraska.

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post #23 of 44
Well, its got to start somewhere.
post #24 of 44
Quote:
Originally Posted by SolipsismX View Post

I'm pretty certain they are well aware of the viewing habits of sports fans. 1biggrin.gif

I'm sure YES does and they'd be happy to take my $120 vs the small slice they get from MLB.tv. Any Stros fans not in a Co(cks) cable area care to chime in?
post #25 of 44
Having CW content for streaming on Apple TV is one thing. Having it for HOW LONG is something else entirely.

I just hope they don't post them episodes the Hulu way where they're only available for streaming for a few weeks, and then gone forever.

The devil's in the details. As usual.
post #26 of 44
Quote:
Originally Posted by ChristophB View Post


Yawp. Expecting all of Disney's content soon.

 

 

I doubt it. Netflix paid a crap load of money for the rights. 

post #27 of 44
Rome wasn't built overnight. CW is a great start.
post #28 of 44
Quote:
Originally Posted by Macasaurus View Post

really, the CW?? that's like saying apple tv got streaming rights to all the minor league teams.

 

People said the same thing about Cingular when they trusted Apple to control Applications on the iPhone.

Well, the rest is history.

 

To hell with Cable authentication.  

Any network that insist on forming syndicates with cable companies to shove unwanted garbage down customer's throat will get dumped.

post #29 of 44
Quote:
Originally Posted by Macasaurus View Post

really, the CW?? that's like saying apple tv got streaming rights to all the minor league teams.

Very soon the major league will join in because they are missing out on all the revenues this small fry is making.

Just a small hole in the wall before the flood.
post #30 of 44
Quote:
Originally Posted by henryaaron View Post

 

Super excited!

 

Only thing is the pricing of the service. I'm afraid Apple may not be interested in losing exiting iTunes revenue, I sincerely hope they don't try to pull off a pay per show/season.

It's an ad-supported service. Perhaps using (targeted?) ads to monetize mobile content in iOS isn't so distasteful after all. 

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post #31 of 44
@Macasaurus: "really, the CW?? that's like saying apple tv got streaming rights to all the minor league teams.""

Said like a room full of old folks. From 90210 & ANTM to The Vampire Diaries, kids love CW. Heck, even I watch Arrow--which was suprisingly good.

Good move IMO.
post #32 of 44
Quote:
Originally Posted by SolipsismX View Post

You're being generous. That's like saying Apple got streaming rights to Kalamazoo, Michigan's tee-ball league.

I wish I understood all these American sports analogies but I'm going out on a limb here and guessing you are not being complimentary? The equivalent of supporting Sunderland F.C. or Hartlepool F.C. in my day in the UK maybe? 1oyvey.gif If so i have to at least defend Nakita ... which I discovered on Netflix. 1biggrin.gif
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post #33 of 44
Quote:
Originally Posted by AdamC View Post

Very soon the major league will join in because they are missing out on all the revenues this small fry is making.

Just a small hole in the wall before the flood.

Oh boy ... and that is the truth. The thumb just got pulled out of the dike (please note the spelling).
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post #34 of 44
Quote:
Originally Posted by SolipsismX View Post

I look forward to big changes with Apple TV this year.

I had expected they'd do something with Apple TV earlier in the year to get round the lack of other updates. It doesn't really depend much on 3rd party suppliers like the other hardware. The mobile iOS devices depend on the mobile GPU manufacturers and the quad-core PowerVR will launch later in the year, the Macs depend on Intel's release schedule. The Apple TV uses existing mobile hardware and cuts it down as much as possible to save power so there should be nothing holding them back from hardware or software improvements.
post #35 of 44
Quote:
Originally Posted by SolipsismX View Post

I look forward to big changes with Apple TV this year.

 

Indeed. As soon as the TV app store is launch, imo all the ipads TV apps will be ported pretty fast. Negociation over ads will be the only thing keeping them to go live after that.

post #36 of 44
Quote:
Originally Posted by Marvin View Post


I had expected they'd do something with Apple TV earlier in the year to get round the lack of other updates. It doesn't really depend much on 3rd party suppliers like the other hardware. The mobile iOS devices depend on the mobile GPU manufacturers and the quad-core PowerVR will launch later in the year, the Macs depend on Intel's release schedule. The Apple TV uses existing mobile hardware and cuts it down as much as possible to save power so there should be nothing holding them back from hardware or software improvements.

 

imo a real A5, more memory and more SSD is all it takes for the low end box.  Hopefully we get the A5X and 16g SSD for a low end streaming/gaming box. IF they can pull this off at $99 its going to sell like hot cupcakes. What I would do is also offer 32g,64g models to finance the low price model, pretty much like they do with ipads/iphones.

post #37 of 44
Quote:
Originally Posted by digitalclips View Post

I wish I understood all these American sports analogies but I'm going out on a limb here and guessing you are not being complimentary? The equivalent of supporting Sunderland F.C. or Hartlepool F.C. in my day in the UK maybe? 1oyvey.gif If so i have to at least defend Nakita ... which I discovered on Netflix. 1biggrin.gif

Tee-ball is a version of baseball for very young players, I think usually under 10yo. The ball isn't pitched to to them, it's placed on a tee and the child hits it from there. I think the reasoning is 3 fold: 1) other children can't pitch the ball far or accurate enough to give the hitter a reasonable chance of hitting the ball, 2) the stationary ball allows for more chances for a ball to be in play, and 3) if a larger child is pitching against a much smaller one would be much less chance of hurting the child at bat.

Quote:
Originally Posted by Marvin View Post

I had expected they'd do something with Apple TV earlier in the year to get round the lack of other updates. It doesn't really depend much on 3rd party suppliers like the other hardware. The mobile iOS devices depend on the mobile GPU manufacturers and the quad-core PowerVR will launch later in the year, the Macs depend on Intel's release schedule. The Apple TV uses existing mobile hardware and cuts it down as much as possible to save power so there should be nothing holding them back from hardware or software improvements.

I'm not liking this once year a dump of products all around the same time. I'm hoping it's not Cook's intention but rather just circumstances of Apple building up for something revolutionary before the staggered release schedules can get back on track.

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post #38 of 44

Apple announcing a content provider shouldn't even be an announcement. I have an AppleTV and a Roku. On the Roku I just go to the channel store and add the channel. No big deal.

 

Apple has a brewing problem in that Amazon Prime is working very hard to become a competitor Netflix. Netflix is on AppleTV but I doubt Amazon Prime Streaming content will ever be allowed on given the current mindset. Could you imagine how much less useful AppleTV would be without YouTube or Netflix? Apple needs to resolve this growing problem.

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post #39 of 44
Quote:
Originally Posted by digitalclips View Post

Oh boy ... and that is the truth. The thumb just got pulled out of the dike (please note the spelling).

Quote:
Originally Posted by SolipsismX View Post

Tee-ball is a version of baseball for very young players, I think usually under 10yo. The ball isn't pitched to to them, it's placed on a tee and the child hits it from there. I think the reasoning is 3 fold: 1) other children can't pitch the ball far or accurate enough to give the hitter a reasonable chance of hitting the ball, 2) the stationary ball allows for more chances for a ball to be in play, and 3) if a larger child is pitching against a much smaller one would be much less chance of hurting the child at bat.

Noted. Thanks. Never heard of it before but I still like Nakita. 1wink.gif But I now get the analogy, I am a kid for liking it. 1biggrin.gif
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post #40 of 44
Quote:
Originally Posted by ChristophB View Post

I pay $120 and change each year to watch one MLB team. When will they figure out I don't care so much about the others and just let me pay to stream YES and My9? I'm already paying so ill probably pay again, and again, and again and n, and n+1, ...........
.

My problem is the blackout restrictions on all local teams. FSSW has the Texas rangers rights- so MLB can only air outside of where FSSW broadcasts. The same thing with every other local team in MLB, NBA, or NHL. So unless you less away from Houston- you can't watch the Astros regardless. Hate it.

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