Visionary behind Apple's '1984' advertisement steps down

24

Comments

  • Reply 21 of 75
    justflybobjustflybob Posts: 1,337member
    Quote:
    Originally Posted by jwyatt View Post


    Are you kidding me ?!



    Yeah. No kidding.



    I think they may have banged their head too many times while skateboarding without protective gear.
  • Reply 22 of 75
    Gazoobee,



    My reaction was not over the top, but rather pragmatic. Both set of your comments show a lack of consideration for others, and a bit of snotty immaturity. YOU have a nice day!



    Quote:
    Originally Posted by Gazoobee View Post


    Thanks for the over-the-top reaction fella. I'd explain the context of my remark more, but it doesn't sound like you'd listen anyway. Have a nice day!



  • Reply 23 of 75
    chris_cachris_ca Posts: 2,543member
    Quote:
    Originally Posted by Gazoobee View Post


    I thought those Apple ads were genius, but the "Energizer Bunny"?????

    That's just nothing to be proud of at all.



    You mean those ads for the product (Energizer batteries) that you still remember?

    Energizer should be paying him an annual salary.
  • Reply 24 of 75
    Quote:
    Originally Posted by jeff_b View Post


    Gazoobee,



    My reaction was not over the top, but rather pragmatic. Both set of your comments show a lack of consideration for others, and a bit of snotty immaturity. YOU have a nice day!



    Yes it was over the top and again we have another sensitive type, who does not live in real world!



    Everybody works gets commented on and people do not have to like everything thats why we are human!



    Oh yeah, you have a nice day.
  • Reply 25 of 75
    notrsnotrs Posts: 46member
    Quote:

    MS had half the brains in marketing and advertising as Mr. Clow's maybe Apple would have some competition in iPhone, music and handheld media player market.



    They should probably start with a good product first. =\\
  • Reply 26 of 75
    Lee Clow will remain Chairman of MAL, Global Creative Director of Media Arts and

    Chief Creative Officer of TBWA Worldwide.
  • Reply 27 of 75
    mactrippermactripper Posts: 1,328member
    Quote:
    Originally Posted by jeff_b View Post


    Gazoobee,



    My reaction was not over the top, but rather pragmatic. Both set of your comments show a lack of consideration for others, and a bit of snotty immaturity. YOU have a nice day!







    FLAME WAR!!



    Hey jef you going to let him call you that?



    You should hear what he says about you in PM...





    heehee!





    PSST: I'm just kidding, nobody cares jef, just relax...
  • Reply 28 of 75
    Quote:
    Originally Posted by nytesky View Post


    Lee Clow will remain Chairman of MAL, Global Creative Director of Media Arts and

    Chief Creative Officer of TBWA Worldwide.



    Exactly. The story is being misreported.
  • Reply 29 of 75
    Hope he does better than the train wreck he caused in St. Louis. He took a wing of the TBWA empire and ran it into the ground in less than a year. Granted it was always being carried as a mantlepiece agency for Bill Tragos (The T in TBWA) who hailed from St. Louis, and they didn't have squat for billings after Boatman's was merged into another bank, losing Chris Wigert and other creatives resulted in the wholesale conversion of a (quite) creative shop to a mere media-buy outpost.



    I left the agency before he arrived, but it wasn't even 2 years before it imploded on his watch.



    http://www.nytimes.com/1996/11/11/bu...ay-office.html

    http://kansascity.bizjournals.com/st...wscolumn1.html

    http://www.nytimes.com/1997/11/11/bu...is-office.html



    The whole mess still smelled like a leash-yank from New York (who basically subsidized the office), and he might have been placed there during what was otherwise a standard spin-down, but who knows.
  • Reply 30 of 75
    Quote:
    Originally Posted by Gazoobee View Post


    I thought those Apple ads were genius, but the "Energizer Bunny"?????

    That's just nothing to be proud of at all.





    I don't think you'll find a single person out there who actually understands advertising that's going to agree with you on that one. The Energizer Bunny represents an extremely successful and memorable advertising campaign. That second word--memorable--is what really matters here. That pretty much everyone here knows what the Energizer Bunny is, the brand it represents, and that it "keeps going and going and going" speaks for the success of this advertising campaign.



    It's everything to be proud of in the advertising industry.
  • Reply 31 of 75
    Quote:
    Originally Posted by Gazoobee View Post


    I thought those Apple ads were genius, but the "Energizer Bunny"?????

    That's just nothing to be proud of at all.





    Marketing wise the bunny is an Icon.
  • Reply 32 of 75
    Quote:
    Originally Posted by solipsism View Post


    It might not be as cool or as iconic as Apple’s 1984 ad, but it’s far from being forgettable or not being iconic. I would argue that it’s likely that those ads did more for Energizer in terms of recognition, revenue and profit than the 1984 ad. I bet more people worldwide know the Energizer ad more than they know Apple’s 1984 ad. That is important.



    Hell, maybe even more than Apple’s long running Get A Mac ads. From an advertising standpoint the energizer bunny ads were brilliant, and unlock the single ad for Apple’s 1984 ad that got revamped once and spoof several time, the Engergizer ads just kept going and going and going*.







    * See what I did there?



    i couldnt care less about the energizer bunny. we have the energizer battery guy in australia and he is funny and a little annoying - perfectly memorable. and yes they say keeps going and going etc



    in fact the energizer bunny is a copy of the duracell bunny so i agree it is nothing to be proud of- http://en.wikipedia.org/wiki/Duracell_Bunny



    on the other hand, i watch that 1984 ad today and it still resonates with me and i want to run out an get a mac
  • Reply 33 of 75
    Quote:
    Originally Posted by souliisoul View Post


    That why it always mentioned as one of the BEST Superbowl ads of all time! http://www.msnbc.msn.com/id/28780693/page/2/



    Btw: Apple are known for their ads as there have TV ad in TOP TEN best TV ads of all-time as described by TIME Magazine



    http://www.time.com/time/specials/20...691234,00.html



    P.S. you missed the point of my reply, since we are talking about it now, since Gazoobee said something about the "Energizer Bunny" ads that means he watched it and that is what Mr. Clow wants and his client



    P.P.S. you always seen to found a way to dismiss Apple's achievements, but you never have any facts!



    I'm not sure how its an Apple achievement when someone else created the ad. If he only created Apple ads and only worked for Apple then maybe it would be an Apple achievement.



    All I was really saying is I think the word 'viisionary" is a bit much for someone that makes tv ads. Its not like he cured cancer.



    I also find it very interesting that Apple tends to make ads in the attempt to make the rest of the world look like followers when in reality Apple has far more of a cult like following.



    Apple hardcore followers are willing to overlook just about anything when it comes to Apple products. A good example is SL and Leopard for that matter which have both been pretty poor when it comes to stability compared to Tiger or Panther.



    I know you going to want a link for that but really all you have to do is go to Macfixit or the Apple discussion form related to topics on 10.6.1 hangs. For those of us that use these products I believe we can all agree the myth it just works is really just a myth.
  • Reply 34 of 75
    Quote:
    Originally Posted by jeff_b View Post


    Gazoobee,



    My reaction was not over the top, but rather pragmatic. Both set of your comments show a lack of consideration for others, and a bit of snotty immaturity. YOU have a nice day!



    LOL and I WOULD LIKE YOU ALLLLL TO HAVE A NICE BLOODY DAY!!!!!!!
  • Reply 35 of 75
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by samanjj View Post


    in fact the energizer bunny is a copy of the duracell bunny so i agree it is nothing to be proud of- http://en.wikipedia.org/wiki/Duracell_Bunny



    That does look to be a blatant rip off of the Duracell Bunny, but that does not mean that advertising genius was not present in the Energizer Bunny. For starters, it was Duracell that didn?t renew the trademark, according to the wikipage you cite, and there seems to be some key differences that make the Energizer bunny and trademark ad campaign phrase more memorable and less campy than the Duracell bunny. Looks like shrewd advertisement to me. Duracell dropped the ball by failing to see the potential they created.
  • Reply 36 of 75
    quadra 610quadra 610 Posts: 6,757member
    .... .... ..





    Quote:
    Originally Posted by extremeskater View Post


    i'm not sure how its an apple achievement when someone else created the ad. If he only created apple ads and only worked for apple then maybe it would be an apple achievement.



    it's what apple achieved because of it. You can be sure there was some collaboration between parties as well. And apple chose the *right* person. Witness micorosoft's advertising "achievements".



    All i was really saying is i think the word 'viisionary" is a bit much for someone that makes tv ads. Its not like he cured cancer.



    corporate visionary. Marketing visionary. Call it what you like. Visionaries exist outside the medical profession. Michel foucault, for instance, was a philosophical visionary.



    I also find it very interesting that apple tends to make ads in the attempt to make the rest of the world look like followers when in reality apple has far more of a cult like following.



    a well-deserved folllowing that *actively* chooses apple. See my sig. microsoft would kill for such a following. But it's . . . Microsoft.



    apple hardcore followers are willing to overlook just about anything when it comes to apple products.



    easy. Most apple products are excellent, best in class. Their flaws are often outshone by their benefits to the user.



    a good example is sl and leopard for that matter which have both been pretty poor when it comes to stability compared to tiger or panther.



    sl seems to be doing just fine in the public consciousness. The first 6 months will tell the tale.



    As for leopard, i'm sure you can find some 2007-2009 links in here:



    http://news.cnet.com/8301-13579_3-10019711-37.html



    http://arstechnica.com/apple/news/20...g-industry.ars



    http://digg.com/apple/apple_leads_20...faction_survey



    http://www.macnn.com/articles/05/08/....no..1.on.csi/



    http://theappleblog.com/2009/05/06/a...he-experience/



    http://blackfriarsinc.com/blog/2007/...s-customerbase



    http://www.businessweek.com/technolo...stomer_sa.html



    http://www.cultofmac.com/apple-posts...ion-index/2553



    http://macdailynews.com/index.php/we...omments/22467/



    http://bindapple.com/apple-satisfaction-2009-report/



    http://www.macnn.com/news/25971



    http://www.macrumors.com/2009/08/14/...action-survey/



    http://www.ipodobserver.com/ipo/arti...ff_the_charts/



    http://www.theiphoneblog.com/2009/08...-satisfaction/



    http://www.mactivist.com/2009/06/iph...kings-in-japan



    http://www.9to5mac.com/jobs-satisfation-rate-high



    http://www.jdpower.com/business/rati...tphone-ratings



    http://www.v3.co.uk/v3/news/2248040/...ps-top-billing



    http://www.eweek.com/prestitial.php?...453807%2f&ref=



    http://www.pcmag.com/article2/0,2817,2352796,00.asp



    http://arstechnica.com/apple/news/2006/08/5002.ars



    http://www.osnews.com/story/15553



    http://www.freerepublic.com/focus/f-news/1689554/posts



    http://forums.macrumors.com/archive/.../t-224872.html




    i know you going to want a link for that but really all you have to do is go to macfixit or the apple discussion form related to topics on 10.6.1 hangs.



    internet forums does not the bulk of apple's user base make. Macrumors is certainly no reflection, that's for sure. And no, we don't expect links from you because conjecture, speculation and uninformed opinion leaves no room for links.



    For those of us that use these products i believe we can all agree the myth it just works is really just a myth.



    except when it's not. Like every year from 2004-2008. And the rest of 2009 is looking just fine. Or else 50 million+ users have really bought into the "myth", with more coming aboard every quarter, despite the presence of lower-cost alternatives that a certain bottom-feeding corporation has tried to remind us of constantly, and quite unsuccessfully. It's *knowing* there are cheap pcs running windows everywhere you look, and then doing a little detour to get to the macs.




  • Reply 37 of 75
    Quote:
    Originally Posted by extremeskater View Post


    I'm not sure how its an Apple achievement when someone else created the ad. If he only created Apple ads and only worked for Apple then maybe it would be an Apple achievement.



    All I was really saying is I think the word 'viisionary" is a bit much for someone that makes tv ads. Its not like he cured cancer.



    I also find it very interesting that Apple tends to make ads in the attempt to make the rest of the world look like followers when in reality Apple has far more of a cult like following.



    Apple hardcore followers are willing to overlook just about anything when it comes to Apple products. A good example is SL and Leopard for that matter which have both been pretty poor when it comes to stability compared to Tiger or Panther.



    I know you going to want a link for that but really all you have to do is go to Macfixit or the Apple discussion form related to topics on 10.6.1 hangs. For those of us that use these products I believe we can all agree the myth it just works is really just a myth.



    Not every person can cure cancer in its many forms, I should know I work in Life Science industry



    Yes I do want a link, a link that shows the number of people complaining about SL versus total number of people who have bought the SL and it shows that yes SL has been poorly accepted by consumer.

    Unless you have those figures, then please stop the false opinion throwing, its just lame and boring now.

    IF SL was so bad as you say, then it would be a major story in majority newspaper/magazine reporting the IT market.



    P.S. There is only one "Vista" in this world and sorry but that is NOT an APPLE product
  • Reply 38 of 75
    Lee Clow has already refuted the reporting on this story. He's still going to be involved with Apple. What happened was a re-org at his agency. That is all.
  • Reply 39 of 75
    Quote:
    Originally Posted by Quadra 610 View Post


    .... .... ..



    "easy. Most apple products are excellent, best in class. Their flaws are often outshone by their benefits to the user. "



    It has to be best in its class seeing Apple is a closed arena so no one else competes. Its easy to be best in your class when you are the only player. The flaws lately have been pretty equal to the benefits.



    "a well-deserved folllowing that *actively* chooses apple. See my sig. microsoft would kill for such a following. But it's . . . Microsoft."



    You are really proud of that signature aren't you. Like that actually means anything. Microsoft does have a following about 90% of the market...LOL.



    Your links mean nothing. Unlike you i could care less what businessweek says and unlike you I have a mind of my own and go by real life experience not what some journalist writes. However I do think its rather funny yet pathetic that you save all these links.
  • Reply 40 of 75
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by extremeskater View Post


    It has to be best in its class seeing Apple is a closed arena so no one else competes. Its easy to be best in your class when you are the only player.



    They aren?t the only the palyer. There is Sony, Dell, HP, Acer, Asus, Lenovo, Toshiba and all the other PC vendors. Apple made the decision that to push their HW successfully they also had to make their own OS and applications. The others did not, it works well for them in the 1990s, but now they are having trouble with Windows as the only viable option for an OS. These PC makers can choose to make an OS if they wish, but we both know their decision long ago to separate the HW from the SW would make it a fruitless task to attempt such an undertaking at this time.
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