Mac marketshare grows in Europe as Apple's competitors struggle
PC sales in the U.K. and Western Europe diminished over the past year while Apple's market share has grown, as higher-priced Macs have found success in the midst of down economy.
New European sales figures for the third financial quarter of 2009 were released by research firm Gartner Wednesday, and overall U.K. PC shipments were down 2.4 percent. The data showed Apple's market share of PC sales in the U.K. increased from 3.8 percent in 3Q 2008 to 5 percent in 3Q 2009. In the three-month frame, Apple shipped 165,000 Macs, good for 26.6 percent growth from last year.
"Apple leveraged the 'halo' effect of the Apple brand created by the iPods and iPhones into the PC arena, dominating the mid to higher price brackets," Gartner said.
Apple made its debut in the U.K. top 5 in the first quarter of 2009. For that frame, the Mac maker had a 4.8 percent market share.
The only manufacturer to exceed Apple's growth in the U.K. was the top-selling Acer, which saw 35.5 percent growth based on the strength of its low-cost netbook sales. Acer shipped 798,000 PCs during the frame, good for a 24.2 percent market share.
Industry veterans Dell and Hewlett-Packard saw decreases of more than 10 percent year-over-year as they came in second and third place, respectively. Toshiba, with a massive 26.1 percent decline from 2008, took fourth place. Just behind Apple in sixth place in the U.K is Samsung, with a 4.8 percent market share for the quarter.
It's the same story in Western Europe, where overall shipments declined 0.3 percent for the quarter, but Gartner said the "biggest winners" were Apple, Samsung and Acer. Though Apple and Samsung did not crack the top five and specific numbers were not available, Acer managed a 28.3 percent market share in Western Europe during the third quarter. The company saw 21.3 percent year-over-year growth.
Good news for the rest of the European PC markets in France and Germany, where year-over-year sales returned to growth. France's PC industry increased 1.9 percent in the third quarter, while shipments in Germany grew 3.7 percent. Acer was again the top manufacturer in both territories, commanding more than a quarter of the market in each. Apple did not crack the top five in either nation.
In October, domestic Mac shipments grew 11.8 percent year-over-year, giving Apple an estimated 9.4 percent of the U.S. PC market. For the frame, Apple was the fourth-largest PC maker in the nation.
New European sales figures for the third financial quarter of 2009 were released by research firm Gartner Wednesday, and overall U.K. PC shipments were down 2.4 percent. The data showed Apple's market share of PC sales in the U.K. increased from 3.8 percent in 3Q 2008 to 5 percent in 3Q 2009. In the three-month frame, Apple shipped 165,000 Macs, good for 26.6 percent growth from last year.
"Apple leveraged the 'halo' effect of the Apple brand created by the iPods and iPhones into the PC arena, dominating the mid to higher price brackets," Gartner said.
Apple made its debut in the U.K. top 5 in the first quarter of 2009. For that frame, the Mac maker had a 4.8 percent market share.
The only manufacturer to exceed Apple's growth in the U.K. was the top-selling Acer, which saw 35.5 percent growth based on the strength of its low-cost netbook sales. Acer shipped 798,000 PCs during the frame, good for a 24.2 percent market share.
Industry veterans Dell and Hewlett-Packard saw decreases of more than 10 percent year-over-year as they came in second and third place, respectively. Toshiba, with a massive 26.1 percent decline from 2008, took fourth place. Just behind Apple in sixth place in the U.K is Samsung, with a 4.8 percent market share for the quarter.
It's the same story in Western Europe, where overall shipments declined 0.3 percent for the quarter, but Gartner said the "biggest winners" were Apple, Samsung and Acer. Though Apple and Samsung did not crack the top five and specific numbers were not available, Acer managed a 28.3 percent market share in Western Europe during the third quarter. The company saw 21.3 percent year-over-year growth.
Good news for the rest of the European PC markets in France and Germany, where year-over-year sales returned to growth. France's PC industry increased 1.9 percent in the third quarter, while shipments in Germany grew 3.7 percent. Acer was again the top manufacturer in both territories, commanding more than a quarter of the market in each. Apple did not crack the top five in either nation.
In October, domestic Mac shipments grew 11.8 percent year-over-year, giving Apple an estimated 9.4 percent of the U.S. PC market. For the frame, Apple was the fourth-largest PC maker in the nation.
Comments
Be afraid Microsoft, be very afraid.
Hey-Why aren't the percentages listed for Western and Eastern Europe?
Wow- 5%. Be afraid Microsoft, be very afraid.
The Premium end, teck. THAT'S the end everyone wants.
Wow-3.5% to 5%.
Be afraid Microsoft, be very afraid.
I thought MS were afraid of on one because MS make such superior products and has 90% of market share has mentioned by certain person in this forum, everytime we discuss MS related news to Apple.
P.S. Teckstud before you jump to the keyboard to reply, it is not you
The Premium end, teck. THAT'S the end everyone wants.
Oh right, I forgot.
So then why does AI keep insisting on posting these generalized percentages if we really only what to know what part of the "Premium" pie it has?
Wouldn't you want to know what part of the "premium" market Rolex has as opposed the the total wristwatch market?
The Premium end, teck. THAT'S the end everyone wants.
That's not even the take-away point, IMO. The important number is unit growth. The pattern is similar to the U.S., where Windows PC growth has been in the low single digits for some time, while Mac unit growth has been in the positive double digits. It's a pretty remarkable trend, especially if it holds up. We've seen U.S. Mac market share triple during the last few years. The same could be happening elsewhere.
That's not even the take-away point, IMO. The important number is unit growth. The pattern is similar to the U.S., where Windows PC growth has been in the low single digits for some time, while Mac unit growth has been in the positive double digits. It's a pretty remarkable trend, especially if it holds up. We've seen U.S. Mac market share triple during the last few years. The same could be happening elsewhere.
Again, why is this such remarkable news when you've had:
1.) World economic slowdown.
2.) Vista bomb
3.) iPhone success
Those numbers seem reasonable not exemplary when you factor these things in.
Wow-3.5% to 5% in UK.
Be afraid Microsoft, be very afraid.
Hey-Why aren't the percentages listed for Western and Eastern Europe?
Hey Teckstud, I believe your mom called. You have forgotten to take your pills again this morning.
Again, why is this such remarkable news when you've had:
1.) World economic slowdown.
2.) Vista bomb
3.) iPhone success
Those numbers seem reasonable not exemplary when you factor these things in.
Plus they stopped running the (atrocious) Mac/PC ads - it must be down to word of mouth for the most part.
Why aren't the percentages listed for Western and Eastern Europe?
I would have thought Apple sell a lot more computers in Western Europe just because there's more people with more money.
In fact I wouldn't be surprised if more Macs are sold in Germany, France and the UK every year than everywhere else in the rest of Europe combined.
Wow-3.5% to 5% in UK.
Be afraid Microsoft, be very afraid.
Hey-Why aren't the percentages listed for Western and Eastern Europe?
Unit share.
Who made big gains? Acer and Samsung. Why did they make gains? Netbooks. Cheap-ass laptops. Aspire Ones and NC10s.
I'd like to see the market share in terms of revenue.
Image how much better they would do if they did not insist on ripping British consumers off compared to the US, £100 before taxes difference on the new white MacBooks anyone?
Still well done Apple, I have converted many people to your machines over the last few years and will continue to do.
To give you further assistance with putting the dots together. We are experiencing the second most serious economic downturn in modern history. Apple is experiencing double digit growth while selling premium products. While at the same time the market leaders are experiencing the lost sales you should have when the economy has been on the brink of collapse.
Well you repeated my items # 1 and 3 yet omitted #2?
Hmmmmmm.
Macs have picked up steam from the days of Tiger. They're a pretty common occurrence nowadays, especially the white Macbook among commuters (see plenty of them on the trains). With that point in mind, I'd like to see a more compact design, maybe a 10" laptop. Plus they stopped running the (atrocious) Mac/PC ads - it must be down to word of mouth for the most part. I've contributed to that!
I believe you mean from the days of Vista.
Mac sales began to take off when they switched to Intel processors, that was a year before Vista's launch.
Well you repeated my items # 1 and 3 yet omitted #2?
Hmmmmmm.
I believe you mean from the days of Vista.
Hey Teckstud, I believe your mom called. You have forgotten to take your pills again this morning.
Thanks for reminding me to take my vitamin pack.
Well everyone knew Windows 7 was coming. Can't keep using the Vista excuse.
Yes you can when:
1.) not everybody is as informed as yourself and
2.) Windows 7 was released October 22- not even a month yet where I come from.
Yes you can when:
1.) not everybody is as informed as yourself and
2.) Windows 7 was released October 22- not even a month yet where I come from.
Hey Teckstud, I believe your mom called. You have forgotten to take your pills again this morning.
Why does anyone not have him on their ignore list? If there was such a thing as a waste of cyberspace, he'd be the definition.