My question is, where does the glass staircase lead to? Evidently it's a room under the main floor, but for what?
EDIT: Looks to me that the checkout counter and 3rd party accessories area is probably on the lower level... but why would they require people go downstairs and then back up? Weird.
Follow the article links to see more photos. And what do you mean 'they require people go downstairs and then back up?'. If they go downstairs they must come back up, mustn't they? There is no requirement, however, to go downstairs unless you need to buy software or accessories. Those items are down there because this is a showcase store where accessories really are secondary. Besides you can always check out upstairs, tell the sales guy or gal what you want and they'll get it for you.
But I must confess, the store looks overly extravagant as far as usage of space goes. That is a lot of air! Maybe there were some odd zoning regulations at work here?
I'm starting to think you don't actually live in NYC. If you actually do, you really need to get out more, maybe to the opera, ballet or symphony.
I don't think the stage metaphor really works here.
Quote:
Originally Posted by DanielSW
Doesn't matter. Try to imagine the SALES that store is going to generate, which is the whole (most of the) idea.
Don't discount the value of aesthetics. The Fifth Ave. "Cube" store is proof of that.
Apple is doing far more than peddling their goods. They're setting standards for how companies and retail operations should do business--AND doing it in a recession.
They're also investing in neighborhoods and communities with significant architectural works of art.
It seems like they could have a high 2nd floor, maybe half a floor to make it not seem so empty and still have plenty of open air feel.
Quote:
Originally Posted by msantti
Glass is very recyclable.
But it takes a lot of energy to make and recycle too.
I am proud to be related to one of the chosen 200..... the store is open today and tomorrow for the media....the general public's grand opening is Saturday.
Downstairs is for creatives, geniuses and help. Upstairs is for sales.
It's a spectacular store!
If you find yourself critiquing Apple, just remember.... they have a great formula for retail success. Go into any mall and all the stores may be quiet/slow... but never Apple!
I am proud to be related to one of the chosen 200..... the store is open today and tomorrow for the media....the general public's grand opening is Saturday.
Welcome to the forum. I?m not sure how to take your comment. Are you proud because they actual got a job in this economy or that they got retail job at an Apple Store. I would find it odd that working in retail is somehow a cool thing these days if it is at an Apple Store.
It's the times we live in. I know of many people out of work. I'm sure many of them would take almost any job they could get.
Quote:
Originally Posted by solipsism
Welcome to the forum. I?m not sure how to take your comment. Are you proud because they actual got a job in this economy or that they got retail job at an Apple Store. I would find it odd that working in retail is somehow a cool thing these days if it is at an Apple Store.
What about the Barnes and Noble, the Tower Records, the Loews Movie Theater, or even the Victoria's Secret that the Apple Store replaced. Those we not conservative stores. They have (or had) large bright signage and giant windows.
Quote:
Originally Posted by teckstud
All of those store are very conservative and don't garishly shout to the neighborhood. Just look at the Bed Bath and Beyond.
Sure its pretty and all, but it's oversized and looks as much like like a museum or a crypt as a cathedral. But to me the evocation of any of these venues seem rather inappropriate for Apple. It frankly looks neither friendly nor inviting.
What I'd really like to see is an effort to sprinkle more modest Apple stores about the hinterlands of america. Every major city has one or more. We've got at least four here in Chicago (soon to be five.) The store locations tend to mirror a strategic combination of population and affluence here in the US. But Apple should try to get a store within a reasonable drive of more people. People who live in medium sized cities as well major metro areas. This would give more people reasonable access to genius bars and presentations/demonstrations etc. I think this holds back people who might otherwise give Apple computers a try.
It would be interesting to know what Apple's criteria are. It looks to me like they will not target an area smaller than a couple of million people unless it's includes a large University customer. I'd like to see them have some presence in every metro area of 500,000 or more. As it is now those areas are only served by Target, Wallmart, and Guitar Center.
Those employees better be "highly trained" - those Upper West Siders can be demanding as hell. I know cause I lived up there for 3 years.
Jerry Seinfeld lives not far from there.
How does your own johnson taste after telling that you lived on the Upper West side not far from Seinfeld...? After not so subliminally suggesting (or just flat out telling) you are must make or made or lived with someone who made a well above avg income or more and can afford to live near wealthy celebs?
Some people can be so funny, always needing validation and a look at me moment!
Back to topic, the store looks great - but similar to the other NYC store, so not that big of a deal. This store reminds me of the new Dallas Cowboys stadium with the big Apple logo being the Cowboys video board. Just my sports connection.
Comments
Impressive! I suppose when you make more money per square foot than any retailer you can afford to make your stores more visually appealing.
IMO, these stores have had the biggest effect on the Mac sales increase.
These are modern stores featuring modern architecture and modern products.
No he doesn't, and it isn't garish. It's a work of art. It's stunning and beautiful and will be one of their most successful stores.
!
A work of art? It's not exactly the glass pyramid in front of the Louvre.
Is Lincoln Center a mall. NO.
A work of art? It's not exactly the glass pyramid in front of the Louvre.
You are right.
The store looks better!
Premium stores for premium products that even the rest of us can aspire to.
Well said.
My question is, where does the glass staircase lead to? Evidently it's a room under the main floor, but for what?
EDIT: Looks to me that the checkout counter and 3rd party accessories area is probably on the lower level... but why would they require people go downstairs and then back up? Weird.
Follow the article links to see more photos. And what do you mean 'they require people go downstairs and then back up?'. If they go downstairs they must come back up, mustn't they? There is no requirement, however, to go downstairs unless you need to buy software or accessories. Those items are down there because this is a showcase store where accessories really are secondary. Besides you can always check out upstairs, tell the sales guy or gal what you want and they'll get it for you.
But I must confess, the store looks overly extravagant as far as usage of space goes. That is a lot of air! Maybe there were some odd zoning regulations at work here?
...those Upper West Siders can be demanding as hell. I know cause I lived up there for 3 years.
Jerry Seinfeld lives not far from there.
Teckstud, you are infinitely cooler because of that.
Seems like a massive amount of empty (vertical) space to me. Being all glass, I can only imagine what the HVAC and cleaning bills will be.
But it looks really impressive from the outside street level. Wow!
I'm starting to think you don't actually live in NYC. If you actually do, you really need to get out more, maybe to the opera, ballet or symphony.
I don't think the stage metaphor really works here.
Doesn't matter. Try to imagine the SALES that store is going to generate, which is the whole (most of the) idea.
Don't discount the value of aesthetics. The Fifth Ave. "Cube" store is proof of that.
Apple is doing far more than peddling their goods. They're setting standards for how companies and retail operations should do business--AND doing it in a recession.
They're also investing in neighborhoods and communities with significant architectural works of art.
It seems like they could have a high 2nd floor, maybe half a floor to make it not seem so empty and still have plenty of open air feel.
Glass is very recyclable.
But it takes a lot of energy to make and recycle too.
What is your point? The Apple Store is not in the Lincoln Center, its among the other large retail stores that exist around Lincoln Center.
All of those store are very conservative and don't garishly shout to the neighborhood. Just look at the Bed Bath and Beyond.
Downstairs is for creatives, geniuses and help. Upstairs is for sales.
It's a spectacular store!
If you find yourself critiquing Apple, just remember.... they have a great formula for retail success. Go into any mall and all the stores may be quiet/slow... but never Apple!
Good luck and good selling...
All of those store are very conservative and don't garishly shout to the neighborhood. Just look at the Bed Bath and Beyond.
You are comparing Apple to Bed Bath and Beyond
I don't think the stage metaphor really works here.
Stage metaphor? I just meant that if he went to one of those, at Lincoln Center, he'd be around the corner from the Apple Store.
I am proud to be related to one of the chosen 200..... the store is open today and tomorrow for the media....the general public's grand opening is Saturday.
Welcome to the forum. I?m not sure how to take your comment. Are you proud because they actual got a job in this economy or that they got retail job at an Apple Store. I would find it odd that working in retail is somehow a cool thing these days if it is at an Apple Store.
Welcome to the forum. I?m not sure how to take your comment. Are you proud because they actual got a job in this economy or that they got retail job at an Apple Store. I would find it odd that working in retail is somehow a cool thing these days if it is at an Apple Store.
All of those store are very conservative and don't garishly shout to the neighborhood. Just look at the Bed Bath and Beyond.
Lemon Bon Bon.
Sure its pretty and all, but it's oversized and looks as much like like a museum or a crypt as a cathedral. But to me the evocation of any of these venues seem rather inappropriate for Apple. It frankly looks neither friendly nor inviting.
What I'd really like to see is an effort to sprinkle more modest Apple stores about the hinterlands of america. Every major city has one or more. We've got at least four here in Chicago (soon to be five.) The store locations tend to mirror a strategic combination of population and affluence here in the US. But Apple should try to get a store within a reasonable drive of more people. People who live in medium sized cities as well major metro areas. This would give more people reasonable access to genius bars and presentations/demonstrations etc. I think this holds back people who might otherwise give Apple computers a try.
It would be interesting to know what Apple's criteria are. It looks to me like they will not target an area smaller than a couple of million people unless it's includes a large University customer. I'd like to see them have some presence in every metro area of 500,000 or more. As it is now those areas are only served by Target, Wallmart, and Guitar Center.
Those employees better be "highly trained" - those Upper West Siders can be demanding as hell. I know cause I lived up there for 3 years.
Jerry Seinfeld lives not far from there.
How does your own johnson taste after telling that you lived on the Upper West side not far from Seinfeld...? After not so subliminally suggesting (or just flat out telling) you are must make or made or lived with someone who made a well above avg income or more and can afford to live near wealthy celebs?
Some people can be so funny, always needing validation and a look at me moment!
Back to topic, the store looks great - but similar to the other NYC store, so not that big of a deal. This store reminds me of the new Dallas Cowboys stadium with the big Apple logo being the Cowboys video board. Just my sports connection.
:later.