Apple quietly reinstates swimwear iPhone application

Posted:
in iPhone edited January 2014
Following a report from AppleInsider earlier Tuesday about an online swimwear store's iPhone application being pulled for having "overtly sexual content," Apple has returned the software to the App Store.



Andrew Long, managing director of Exploding Phone, said the application for U.K. designer swimwear seller Simply Beach was reinstated around 1 p.m. Tuesday afternoon. Long's development firm is responsible for application, which is available for the iPhone and iPod touch.



"Neither I, or my customer have received any communication from Apple," Long told AppleInsider.



The age restrictions for the 0.4MB application were not modified -- it remains available for ages 4 and up. The applications content, including photos of women in bikinis, also remains intact.



On Friday, Simply Beach was removed from the App Store because Apple initially felt it included "overtly sexual content." It was lumped in to a massive purge of more than 5,000 applications.







Apple said the change of policy was made in response to numerous complaints from customers who were concerned children would be able to access inappropriate software on the App Store. But some other adult-oriented applications, including creations from publications Playboy and Sports Illustrated, were allowed to remain. Phil Schiller, Apple's head of worldwide product marketing, said some content from well-known and established brands was allowed to remain.

Comments

  • Reply 1 of 14
    Now all the whining and and-wringing can stop.



    Oh wait . . . it's AppleInsider.
  • Reply 2 of 14
    sflocalsflocal Posts: 4,296member
    It was probably an unfortunate victim of friendly-fire in a mass-purge campaign. Quite possibly would have taken longer to reinstate had it not been for some unflattering PR. But they are back up and all is well. Mistakes happen.
  • Reply 3 of 14
    Pronto. Now Apple is a reasonable and loveable company again.
  • Reply 4 of 14
    son of a beach
  • Reply 5 of 14
    sighs..is there *really* a need for an app like this??
  • Reply 6 of 14
    All the people who became outraged over this needle in a haystack error can now get back to whatever lives they have?until the next knee-jerk reaction comes about. Better to focus that sort of energy on things which aren't errors?like the exceptions made for PlayBoy and Swimsuit Illustrated?though I can?t imagine how even that warrants a considerable amount of someone?s time and energy.
  • Reply 7 of 14
    Phil Schiller realized his iphone ain't jailbreaked so the apple kill switch will work on his phone/nude apps as well.
  • Reply 8 of 14
    Can't the control police at Apple make up their mind(s)?
  • Reply 9 of 14
    Quote:
    Originally Posted by bluefox9er View Post


    sighs..is there *really* a need for an app like this??



    Yes -- in fact, an app like this can fulfill many needs.



    ;^)



    And the company definitely got some publicity!!!
  • Reply 10 of 14
    chris_cachris_ca Posts: 2,543member
    <joke>

    And as an added "hidden" feature, when you shake the iPhone/touch, the swimsuit models get the "wobblies".

    Double tap the models and they go nude!

    </joke>
  • Reply 11 of 14
    Quote:
    Originally Posted by TEKSTUD View Post


    Can't the control police at Apple make up their mind(s)?



    I think they just did.
  • Reply 12 of 14
    Quote:
    Originally Posted by Quadra 610 View Post


    Now all the whining and and-wringing can stop.



    Oh wait . . . it's AppleInsider.



    Don't pretend as if mistakenly removing this one app was the problem. The problem is with the much bigger policy decision by Apple. The mistaken removal of this app only serves to highlight the frivolousness of the policy, it was never the locus of the problem.
  • Reply 13 of 14
    Thanks for the info.
  • Reply 14 of 14
    Quote:
    Originally Posted by hugodinho View Post


    Pronto. Now Apple is a reasonable and loveable company again.



    Interestingly, they left up a pretty darn sexy application for a magazine I've never read:



    True Cowboy Magazine



    Going to www.truecowboymagazine.com does work and seems to be a real magazine.
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