Transparent House creates "Anatomy of Apple Design" iPad tribute
San Francisco 3D design and visualization studio Transparent House has created a visualization entitled "Anatomy of Apple Design" as a tribute 34 years of Apple design, starting from the Apple I and leading up to the new iPad.
The studio used Autodesk 3ds Max and Chaos Group V-Ray to develop two minute video, which took around ten days to finish as a completely artificial but photorealistic rendering.
The video jumps from the 1976 Apple I to the original 1984 Macintosh, skipping the company's breadwinning Apple II series and its first significant flop, the Apple III.
It presents the 1989 Macintosh Portable, 1991 PowerBook, and 1993 Newton Message Pad, skipping generations of desktop Macs (including the iconic iMacs and the elegant but slow selling Cube) to highlight the clamshell 1999 iBook and white 2006 MacBook, but not the Titanium PowerBook nor other pro notebooks.
The visualization highlights the 2007 iPhone and the new iPad, but skips the iPod line and other current products such as Apple TV.
"We wanted to show the products in Apple history that in our opinion were best related to the nature of the iPad," the group explains on its Vimeo page. "There were also time limitations - we just couldn't get every product in." Direct link to YouTube.
The studio used Autodesk 3ds Max and Chaos Group V-Ray to develop two minute video, which took around ten days to finish as a completely artificial but photorealistic rendering.
The video jumps from the 1976 Apple I to the original 1984 Macintosh, skipping the company's breadwinning Apple II series and its first significant flop, the Apple III.
It presents the 1989 Macintosh Portable, 1991 PowerBook, and 1993 Newton Message Pad, skipping generations of desktop Macs (including the iconic iMacs and the elegant but slow selling Cube) to highlight the clamshell 1999 iBook and white 2006 MacBook, but not the Titanium PowerBook nor other pro notebooks.
The visualization highlights the 2007 iPhone and the new iPad, but skips the iPod line and other current products such as Apple TV.
"We wanted to show the products in Apple history that in our opinion were best related to the nature of the iPad," the group explains on its Vimeo page. "There were also time limitations - we just couldn't get every product in." Direct link to YouTube.
Comments
Notice no ugly beige machines...would have been nice to see my old Mac II friend in fresh detail instead of covered in dust like it is now.
"We wanted to show the products in Apple history that in our opinion were best related to the nature of the iPad,"
Strange choice to omit the iPod, the device that got Apple into the compact consumer electronics market.
The original Macintosh will always be an industry design landmark. But the build-your-own Apple I... ???
Anyway it's still a great effort. How many spontaneous MS tributes have ever appeared?
I wonder what we'll think of the iPhone/iPod/iPad design five years from now.........
PS: Also, a word to video camera people: You don't need to zoom and pan constantly. Very irritating on the eyes.
Eeww. Some of the older designs (e.g., toilet seat Macbook) look sadly dated. Don't hold up well at all.
I wonder what we'll think of the iPhone/iPod/iPad design five years from now.........
PS: Also, a word to video camera people: You don't need to zoom and pan constantly. Very irritating on the eyes.
I doubt the iPhone design can look dated. I mean, with the iPhone, Apple has taken minimalism to its extreme. Almost all design elements have been removed, leaving the screen (which is necessary) as the only part. I guess, in the future they can get rid of the home button, and the volume buttons, but that wont change it enough to make this design dated, IMO.
Regarding your PS, you missed the whole point of this video. Its not a video camera, but CGI, in that it is completely animated (based on images from the web....)
Eeww. Some of the older designs (e.g., toilet seat Macbook) look sadly dated. Don't hold up well at all.
I wonder what we'll think of the iPhone/iPod/iPad design five years from now.........
PS: Also, a word to video camera people: You don't need to zoom and pan constantly. Very irritating on the eyes.
iloved its handle
i love lisa a lot
thou
but the 160 g classic is my favorite device all time
go apple
How many spontaneous MS tributes have ever appeared?
perhaps somebody would spend the time to produce a cgi tribute to computer operating system,s?, maybe word?
How many spontaneous MS tributes have ever appeared?
Halo, maybe.
They are gooooooood!
I'm surprised they skipped the Apple ][. That's the only glaring omission I can think of. It was a crucial step on the way to the Mac.
Nothing more, nothing less. Isn't life grand?
I especially like the shot of the first Apple logic board.
But I sure missed the other iBook iterations or even the iPod.
And the 20th Anniversary Mac of course.
Well and once again no mention of Dieter Rams \
http://www.tuaw.com/2010/03/06/found...hello-to-epad/