Apple retail store sales climb 8% to start 2010, even without new Macs
Apple's same-store sales rose 8 percent in the March quarter of 2010, propelled by a 22.3 percent year-over-year increase in Mac sales, even though a MacBook Pro refresh did not arrive during the three-month period.
Highlighting what he has long called the "fourth leg of the stool" for Apple, Needham & Company analyst Charlie Wolf issued a note to investors Wednesday morning highlighting the performance of Apple's retail stores. Wolf noted that the same-store Mac unit sales increase in the March quarter compared to a 19.8 percent year-over-year gain in December, and a 21.9 percent decline in the same period a year ago.
In addition, same-store non-Mac revenues at Apple's retail locations grew 1.2 percent during Apple's second fiscal quarter of 2010, propelled by the strong iPad launch. That year-over-year increase represented the first growth in six quarters.
"One of Apple's initial reasons for opening Apple Stores was to spotlight the Mac, which had virtually no retail visibility," Wolf wrote. "With an installed base that has doubled in the last five years, the Mac is going mainstream with many consumer electronic chains now selling the Mac both here and abroad."
He noted that while Apple's retail locations have become just one of many to buy the company's products, they continue to play a "vital role in building the Apple brand." During Apple's quarterly conference call earlier this month, company executives revealed that half of new Mac sales in retail locations continue to go to Windows switchers.
Same-store revenues also grew in the March quarter, with an overall year-over-year increase of 22.2 percent. Mac revenues were up 31.2 percent, while non-Mac revenues -- including software, iPhones, iPods and accessories -- increased 14.5 percent.
In all, Apple's retail locations accounted for 12.5 percent of worldwide revenues in March, down from 15.2 percent a year ago. The high came in the second quarter of 2008, when the stores accounted for 21.6 percent of total revenue.
Highlighting what he has long called the "fourth leg of the stool" for Apple, Needham & Company analyst Charlie Wolf issued a note to investors Wednesday morning highlighting the performance of Apple's retail stores. Wolf noted that the same-store Mac unit sales increase in the March quarter compared to a 19.8 percent year-over-year gain in December, and a 21.9 percent decline in the same period a year ago.
In addition, same-store non-Mac revenues at Apple's retail locations grew 1.2 percent during Apple's second fiscal quarter of 2010, propelled by the strong iPad launch. That year-over-year increase represented the first growth in six quarters.
"One of Apple's initial reasons for opening Apple Stores was to spotlight the Mac, which had virtually no retail visibility," Wolf wrote. "With an installed base that has doubled in the last five years, the Mac is going mainstream with many consumer electronic chains now selling the Mac both here and abroad."
He noted that while Apple's retail locations have become just one of many to buy the company's products, they continue to play a "vital role in building the Apple brand." During Apple's quarterly conference call earlier this month, company executives revealed that half of new Mac sales in retail locations continue to go to Windows switchers.
Same-store revenues also grew in the March quarter, with an overall year-over-year increase of 22.2 percent. Mac revenues were up 31.2 percent, while non-Mac revenues -- including software, iPhones, iPods and accessories -- increased 14.5 percent.
In all, Apple's retail locations accounted for 12.5 percent of worldwide revenues in March, down from 15.2 percent a year ago. The high came in the second quarter of 2008, when the stores accounted for 21.6 percent of total revenue.
Comments
I wish I had the finances to buy AAPL stocks
I used my IRA account a few years back, you can move them or some of them
I wish I had the finances to buy AAPL stocks
I hear you in this economy! I used my IRA account a few years back, you can move them or some of them
Apple's same-store sales rose 8 percent in the March quarter of 2010.
Some perspective:
Amazon sales double in first quarter
Apr 22, 2010 ... Amazon, the world's largest online retailer, reported on Thursday that its first-quarter sales almost doubled, increasing 46 per cent ...
Some perspective:
Amazon sales double in first quarter
Apr 22, 2010 ... Amazon, the world's largest online retailer, reported on Thursday that its first-quarter sales almost doubled, increasing 46 per cent ...
perspective, indeed! You are comparing an online store that sells, well pretty much everything including Apple's products to Apple increasing sales and revenue with no no products since the previous year.
On top of that, it looks like you compared Amazon's online store to Apple's retail stores. How does that make sense? It might be best to stick with more accurate comparisons.
perspective, indeed! You are comparing an online store that sells, well pretty much everything including Apple's products to Apple increasing sales and revenue with no no products since the previous year.
On top of that, it looks like you compared Amazon's online store to Apple's retail stores. How does that make sense? It might be best to stick with more accurate comparisons.
On top of which, an increase of 46% is 'doubling?' Only in WilliamG's world.....
Some perspective:
Amazon sales double in first quarter
Apr 22, 2010 ... Amazon, the world's largest online retailer, reported on Thursday that its first-quarter sales almost doubled, increasing 46 per cent ...
Sales of what? Kindles? LOL
Or things in THESE categories:
Books
Books
Kindle Books
Textbooks
Magazines
Movies, Music & Games
Movies & TV
Blu-ray
Video On Demand
Music
MP3 Downloads
Musical Instruments
Video Games
Game Downloads
Digital Downloads
Kindle Store
Video On Demand
MP3 Downloads
Game Downloads
Computers & Office
Laptops & Netbooks
Desktops & Servers
Computer Components
Computer Accessories
Software
PC Games
Printers & Ink
Office Products & Supplies
Electronics
TV & Video
Home Audio & Theater
Camera, Photo & Video
Cell Phones & Accessories
Video Games
MP3 Players & Accessories
Car Electronics & GPS
Home Appliances
Musical Instruments
Home & Garden
Kitchen & Dining
Furniture & Décor
Bedding & Bath
Home Appliances
Vacuums & Storage
Home Improvement
Patio, Lawn & Garden
Pet Supplies
Sewing, Craft & Hobby
Grocery, Health & Beauty
Grocery & Gourmet Food
Natural & Organic
Health & Personal Care
Beauty
Toys, Kids & Baby
Toys & Games
Baby
Clothing (Kids & Baby)
Video Games for Kids
Clothing, Shoes & Jewelry
Clothing
Shoes
Handbags & Accessories
Jewelry
Watches
Sports & Outdoors
Exercise & Fitness
Outdoor Recreation
Athletic & Outdoor Clothing
Team Sports
Bikes & Scooters
Golf
Fan Shop
All Sports & Outdoors
Tools, Auto & Industrial
Power & Hand Tools
Home Improvement
Plumbing Fixtures
Lighting & Electrical
Outdoor Power Equipment
Automotive
Motorcycle & ATV
Industrial & Scientific
I dont think I can get groceries at Apple Stores just yet.
Amazon is an online Wal Mart.
It might be best to stick with more accurate comparisons.
More stats will become available in the upcoming weeks.
More stats will become available in the upcoming weeks.
Stats for what?
Stats for what?
First quarter same-store sales.
First quarter same-store sales.
For what purpose?
For what purpose?
In order to make more accurate comparisons. Try to keep up, please.
In order to make more accurate comparisons. Try to keep up, please.
That was the whole point. Comparing Amazon's sales to those of Apple Stores *is not* an accurate comparison, as you were told above.
That was the whole point. Comparing Amazon's sales to those of Apple Stores *is not* an accurate comparison, as you were told above.
This is tedious. The reason for pointing out that more stats will become available was in response to the point that Amazon and Apple, while competitors, are not the best possible comparison.
Hence my point, which you seem to be having trouble grasping.
This is tedious. The reason for pointing out that more stats will become available was in response to the point that Amazon and Apple, while competitors, are not the best possible comparison.
Hence my point, which you seem to be having trouble grasping.
Your entire rationale is flawed as usual, iGenius(?). You can compare Apple to Amazon the way you can compare Apple to Ford or McDonald's. As a longtime stockholder of Apple, Amazon and McDonald's I expect all of them to continually outperform but I'm not comparing them to each other to see which is better company based on quarterly growth. You can't look at YoY growth of Amazon which is valued at 1/4 Apple and make considerably less revenue and profit and claim they are besting Apple just as you can't look at Apple's 9M iPhone sales and McDonald's burger sales and then claim they are besting Apple. It's sllly to the n-th degree.
Your entire rationale is flawed as usual, iGenius(?). You can compare Apple to Amazon the way you can compare Apple to Ford or McDonald's. As a longtime stockholder of Apple, Amazon and McDonald's I expect all of them to continually outperform but I'm not comparing them to each other to see which is better company based on quarterly growth. You can't look at YoY growth of Amazon which is valued at 1/4 Apple and make considerably less revenue and profit and claim they are besting Apple just as you can't look at Apple's 9M iPhone sales and McDonald's burger sales and then claim they are besting Apple. It's sllly to the n-th degree.
I made no claims of "besting" or "better company".
8% might be great, or it might be lower than average. If you don't like comparing Apple's sales growth to other electronics retailers, then don't engage.
8% is likely very good, but without perspective, one cannot know.