What does the current state of the company have to do with whether Apple can take its name?
I was referring to the quoted ITV executive who is "furious" not because Apple are going to "take its name" but because ITV apparently fear damage to their reputation through association with Apple:
"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."
I was surprised that a TV company, which is now largely a purveyor of game shows and reality schlock, would have the cheek to make such a claim. They would have more grounds strictly on the name issue. But damage to their "brand" through association with Apple products is frankly a joke.
I was surprised that a TV company, which is now largely a purveyor of game shows and reality schlock, would have the cheek to make such a claim. They would have more grounds strictly on the name issue. But damage to their "brand" through association with Apple products is frankly a joke.
They didn't actually make this claim, there was no public statement to this effect.
The story is from a disreputable rag and doesn't name a source or attribute the quote. It's probably completely made up.
Amazing how Apple can tick off people with a non-existent product.
More like:
Amazing how a bunch of blogs making guesses at what could maybe happen with an Apple product can tick off people.
Because that's really what's going on here. Bunch of folks on different boards complaining about how they think the Apple TV is crap and how they would change it, suddenly becomes 'insider info' about what Apple is going to, and so on.
Trademarks and brands are for specific product or service categories.
The same name can apply to two different products, this is going to be exactly like the Apple Records dispute. Apple doesn't produce programming so 'itv' is a different market than a 'ITV'
But they both sell advertising and TV programmes...
Comments
What does the current state of the company have to do with whether Apple can take its name?
I was referring to the quoted ITV executive who is "furious" not because Apple are going to "take its name" but because ITV apparently fear damage to their reputation through association with Apple:
"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."
I was surprised that a TV company, which is now largely a purveyor of game shows and reality schlock, would have the cheek to make such a claim. They would have more grounds strictly on the name issue. But damage to their "brand" through association with Apple products is frankly a joke.
I was surprised that a TV company, which is now largely a purveyor of game shows and reality schlock, would have the cheek to make such a claim. They would have more grounds strictly on the name issue. But damage to their "brand" through association with Apple products is frankly a joke.
They didn't actually make this claim, there was no public statement to this effect.
The story is from a disreputable rag and doesn't name a source or attribute the quote. It's probably completely made up.
They didn't actually make this claim, there was no public statement to this effect.
The story is from a disreputable rag and doesn't name a source or attribute the quote. It's probably completely made up.
That certainly makes more sense.
Apple's becoming quite the playground bully...
This isn't the playground
Amazing how Apple can tick off people with a non-existent product.
More like:
Amazing how a bunch of blogs making guesses at what could maybe happen with an Apple product can tick off people.
Because that's really what's going on here. Bunch of folks on different boards complaining about how they think the Apple TV is crap and how they would change it, suddenly becomes 'insider info' about what Apple is going to, and so on.
is iTVHD taken?
or iATVHD?
ITV HD - Shows HD programmes from ITV
Trademarks and brands are for specific product or service categories.
The same name can apply to two different products, this is going to be exactly like the Apple Records dispute. Apple doesn't produce programming so 'itv' is a different market than a 'ITV'
But they both sell advertising and TV programmes...