Microsoft begins Windows Phone 7 media blitz with new teaser ad
Microsoft has posted its first teaser video advertisement for the upcoming Windows Phone 7.
The one-minute ad, posted on the official Windows Phone UK YouTube channel, was created for a Secret Cinema showing of 'Lawrence of Arabia,' and spoofs the iconic mirage scene from the film.
With the Windows Phone 7 launch just months away, Microsoft has begun ramping up publicity for the new mobile OS. Windows Phone UK is partnering with Secret Cinema to bring "a new level of connectivity" to the Secret Cinema experience and raise awareness of Windows Phone 7.
Microsoft is expected to spend over $500 million on marketing at launch.
The Redmond, Wash., company faces tough competition when it comes to marketing, as its rival Apple has consistently been recognized as a leader and innovator in marketing its products. In December 2009, Apple was recognized as "Brand of the Decade" by Adweek.
The one-minute ad, posted on the official Windows Phone UK YouTube channel, was created for a Secret Cinema showing of 'Lawrence of Arabia,' and spoofs the iconic mirage scene from the film.
With the Windows Phone 7 launch just months away, Microsoft has begun ramping up publicity for the new mobile OS. Windows Phone UK is partnering with Secret Cinema to bring "a new level of connectivity" to the Secret Cinema experience and raise awareness of Windows Phone 7.
Microsoft is expected to spend over $500 million on marketing at launch.
The Redmond, Wash., company faces tough competition when it comes to marketing, as its rival Apple has consistently been recognized as a leader and innovator in marketing its products. In December 2009, Apple was recognized as "Brand of the Decade" by Adweek.
Comments
talk about a waste of money...
Holy crap! I can't even begin to imagine who greenlighted that graphic!
talk about a waste of money...
i agree...i mean, the first 30 seconds of that publicity are completely useless...they're supposed to be there for a reason but they fail at it...
it's pathetic
Actually, a decent - and subtle - ad from Microsoft!? I am speechless.
I agree with you here. I thought it was a highly effective teaser commercial. It probably helps that Lawrence of Arabia is my favorite film.
Ok, I'll say it. It's appropriate that Microsux picked a mirage for their commercial since that's what their success will be like with this cell phone!
OK, MS fanboys, let 'er rip!
Still, I'm excited about another genuinely unique smartphone competitor instead of just another iClone.
Holy crap! I can't even begin to imagine who greenlighted that graphic!
talk about a waste of money...
Am I correct that you have never seen the movie?
I don't see anything revolutionary about their UI .. it looks absolutely terrible
Looks can be deceiving.
They have a nerve using the word 'revolution' for several reasons!
Do you like magical better? That one disgusts me.
Microsoft is competing more directly against android than against apple, so I think this is probably a net plus for apple
How do you figure that Microsoft is not competing with the iPhone?
Am I correct that you have never seen the movie?
I am willing to bet that a rather large percentage of the people who post here have never seen the movie.
Am I correct that you have never seen the movie?
I have seen the movie and David Lean created a more believable mirage with a 1960s Panavision camera than Microsoft did for this advertisement. That's saying something.
GTSC
Do you like magical better? That one disgusts me.
It's a word. Chill.