Personally, I see a lot of opportunity here for quality ads verse [sic] the ads that have plagued the internet for decades.
A minor point, but it?s surely stretching things a bit to talk about any kind of advertising plaguing the internet for decades, when commercial activity was only allowed for the first time in 1992 (less than two decades ago). (I?m not saying it never happened before then, of course, but advertising is endemic to today?s web, in a way that it never was to the very early web, or to Usenet, say.)
I tried the Klondike iAd that showed up in the New York Times app. It loaded slowly (on WiFi on an iPhone 4) and once it did, it still seemed slow changing between things. I got bored and left.
If it goes somewhere I'll be impressed, but as with all other online ads, I'll let other people click them.
Is this an onion story? I think that Yahoo has not been on the ball in search (hint advertising in search) for a long time now. Apple is just starting out and has a lot of time to tweak how they do business, and until then people can continue to use AdSense. I like where iAd is going - quality ads inside apps, I think that is a very good idea for a mobile device.
What the fuck does being a woman have to do with anything being discussed on this post?
The post was correcting the previous one that called Carol a "he". I doubt it was a comment on a particular gender's abilities. Slow your roll and follow the thread.
A minor point, but it?s surely stretching things a bit to talk about any kind of advertising plaguing the internet for decades, when commercial activity was only allowed for the first time in 1992 (less than two decades ago). (I?m not saying it never happened before then, of course, but advertising is endemic to today?s web, in a way that it never was to the very early web, or to Usenet, say.)
I thought about that, but A) one decade is a major rounding down, I do remember advertisements (though unlike today) throughout bulletin boards, and C) I couldn?t think of a better way to state it, so I rounded. But you?re right saying "plagued for decades" is definitely hyperbole.
Quote:
Originally Posted by Wurm5150
I think Apple is controlling iAds right now just to set the standard. Eventually they'll loosen up..
Much easier to loosen later than to tighten later.
"Yahoo CEO predicts demise of Apple's iAd mobile ad network while sharing a moca with Michael Dell".
circa 1997 and an executive IT event Dell said, "What would I do (to save Apple)? I'd shut it down and give the money back to the shareholders,".
Now ... had he Instead of making a uncalled for dig at Apple, he invested $1m in cash on that very same day... Well lets just see.
Oct 6th 1997 (date of Dells quote) - AAPL Stock: Closed at 5.45 (split adjusted). So, $1 M in cash (pocket change for Michael at that time) would have bought apx 183,000 shares 183,486 to be exact... Now lets just see... 183,486x272.00 (todays AAPL mid-day price) oh lets just call it 50 million dollars.
While hindsight it always 20/20 ... that's GOTTA hurt!
The post was correcting the previous one that called Carol a "he". I doubt it was a comment on a particular gender's abilities. Slow your roll and follow the thread.
Quote:
Originally Posted by sip
Well, it has everything to do with the fact that you can't read. The first poster referred to Carol as a HE.
In tundraboy?s defense my edit be missed. I didn?t exactly use a complete sentence in the edit reason.
I tried the Klondike iAd that showed up in the New York Times app. It loaded slowly (on WiFi on an iPhone 4) and once it did, it still seemed slow changing between things. I got bored and left.
If it goes somewhere I'll be impressed, but as with all other online ads, I'll let other people click them.
I've seen the Klondike iAd. It did load a bit slow but after that was a zip and I was on 3G. The videos played smoothly. I like the ad, happened to be in the mood for a dessert, and I ended up getting a Klondike bar.
The post was correcting the previous one that called Carol a "he". I doubt it was a comment on a particular gender's abilities. Slow your roll and follow the thread.
That is the exact purpose of the comment - it was correcting the post about her biology - it was not a comment about women in general.
Just so it comes from the horses mouth - the OP said that Carol was a he when in fact the CEO of Yahoo is a woman. That is all. Snuff out those torches and lower the pitchforks. Nothing to see here.
She, Carol is a woman. And judging on how Yahoo is doing as a company, I am not very inclined to accept what she is saying. Maybe she is right, but there is just as much of a chance that she is wrong. People have made tons of declarations about Apple before - many of them them have been shown to be incorrect.
She is right, based on an assumption that Apple will never give up control on the creation of ads.
That however is likely a bad assumption since we've seen this game with other things (apps, itunes lp etc) and Apple always has a period of tight control while bugs get worked out and tools are made and then they open the game up
Also for everyone commenting on 'online ads' sorry but no. This is just about mobile ads. Apple hasn't touched online (yet). So we've still got the crappy ads there to deal with. plus the video embeds. sigh
I think Bartz is completely right because Apple is so stubborn and stupid that they won't adjust their iAd strategy even if they see that advertisers are totally abandoning it. Because that's how Apple has succeeded --by being completely oblivious and unresponsive to the demands and preferences of their customers.
Really, this is why one CEO after another comes off sounding like an idiot whenever they predict Apple's demise. If they think Apple is making a mistake, for some inexplicable reason they assume that Apple will not do anything to correct that mistake (if it turns out to be a mistake). When in fact Apple is very nimble and quick to address any problems that arise.
Because unlike Yahoo and Microsoft, when Apple identifies a problem and sets a goal, the whole company falls in line and works to attain those goals. Apple doesn't have petty empire-builders in its organization like Microsoft and I suspect, Yahoo has. We all know the type, those small-minded department and division heads who will secretly undermine the company's goals if they feel it will result in their losing turf.
When you see a company going through a slow-motion train wreck, where the problem is so obvious and the solution so straightforward and yet the company can't seem to help itself, it's usually because management is beset by these petty empire-builders who would rather let the company die a slow death than give up their little internal fiefdoms.
Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."
Bartz spoke with Reuters about the direction her company is taking, as Yahoo looks to increase its advertising revenue from its search business. In addition, the company is looking toward the growing mobile advertising market, where it hopes to compete with Google and Apple.
In the interview, Bartz took the opportunity to comment on Apple's newly launched iAd mobile ad network, which debuted in July. The Yahoo CEO predicted that Apple will fail because advertisers won't cooperate with the iPhone maker's policies.
"That's going to fall apart for them," Bartz reportedly said of iAd. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Bartz's comments likely stem from comments made by advertisers to The Wall Street Journal in August. Early customers of iAd were said to be experiencing delays in launching their advertisements because Apple has "kept tight control on the creative aspects of ad-making, something advertisers aren't used to."
The report indicated that mobile ads took about eight to 10 weeks to launch, which is much longer than the timeframe for other mobile ads. But Apple has taken such control because it believes the richly interactive ad experiences, which provide essentially an "app within an app," will provide a superior experience when compared to other services, which force users to leave the application and launch a browser.
However, some early adopters to iAd -- including Nissan and Unilver -- have painted a positive picture of Apple's fledgling service. Advertisers indicated that users are five times more likely to select Apple's interactive advertisements than they are a traditional online display ad.
good thing she is putting that super-prediction power to use at yahoo. its what has made them the top company....oh.....wait.....
She's dead wrong. Advertising professionals all use macs. Advertising professionals all want the most standardized branded environment. Advertisers want statistics. Advertisers want in App ads. Advertisers want micro-targeted, contextual ads. iAd delivers exactly what we want.
To do an online ad campaign we currently need to make up to 10 versions of the same Flash ad to work with different ad servers for different publications, different size requirements, and several different click tracking versions with different embeds. This extra production and management is very expensive and also leads to difficulty doing statistical analysis as the different ad serving platforms provide data in different formats.
Beyond the production savings and the huge, affluent audience, iAd also allows consumers to choose to let the ad take over the whole window and provide a totally immersive branding experience. This is what we've been looking for for years, and iAd makes it smooth and not intrusive to the end user.
From the media planning standpoint, iAd is a no brainer - it's totally stats and demographically driven and give the ability to micro-target, so it is HIGHLY efficient.
Bartz is talking out her rear - apps are increasingly being used to access information versus search engines, so the Yahoo/MS model will trend downwards as apps are obviously growing exponentially.
Quote:
Originally Posted by solipsism
Maybe she?s right. Maybe this type of marketing is not something Apple can do well, despite their legendary marketing in other respects.
Personally, I see a lot of opportunity here for quality ads verse the ads that have plagued the internet for decades.
I also can?t help but think of all the new areas of business that Apple has entered into with people stating that Apple can?t possibly succeed because they are doing things differently than those that came before them. This makes me favour on Apple?s side of things so I?ll be keeping my Apple stock for another day.
Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."
Bartz spoke with Reuters about the direction her company is taking, as Yahoo looks to increase its advertising revenue from its search business. In addition, the company is looking toward the growing mobile advertising market, where it hopes to compete with Google and Apple.
In the interview, Bartz took the opportunity to comment on Apple's newly launched iAd mobile ad network, which debuted in July. The Yahoo CEO predicted that Apple will fail because advertisers won't cooperate with the iPhone maker's policies.
"That's going to fall apart for them," Bartz reportedly said of iAd. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Bartz's comments likely stem from comments made by advertisers to The Wall Street Journal in August. Early customers of iAd were said to be experiencing delays in launching their advertisements because Apple has "kept tight control on the creative aspects of ad-making, something advertisers aren't used to."
The report indicated that mobile ads took about eight to 10 weeks to launch, which is much longer than the timeframe for other mobile ads. But Apple has taken such control because it believes the richly interactive ad experiences, which provide essentially an "app within an app," will provide a superior experience when compared to other services, which force users to leave the application and launch a browser.
However, some early adopters to iAd -- including Nissan and Unilver -- have painted a positive picture of Apple's fledgling service. Advertisers indicated that users are five times more likely to select Apple's interactive advertisements than they are a traditional online display ad.
Can I call her and personally tell her Yahoo has been dead to me for almost 10 years? They have nothing, literally, that I actually need and use. No idea why people were on Yahoo Messenger, I ditched it, people I need to talk to are mostly on MSN and Skype or Facebook.
As for Yahoo ads? Well, thanks to Glimmer blocker I've been living ad-free on my Mac for several months now, can't imagine why I didn't use it or discover it before. On the iPad, there's Atomic Web Browser with built in Adblock.
So, with all due respect to the people that make a living working for Yahoo... They are dead to me. Dead.
Comments
What the fuck does being a woman have to do with anything being discussed on this post?
Hey Mr. Self-righteous, read the last line of the first post. (the line under the sig.)
Personally, I see a lot of opportunity here for quality ads verse [sic] the ads that have plagued the internet for decades.
A minor point, but it?s surely stretching things a bit to talk about any kind of advertising plaguing the internet for decades, when commercial activity was only allowed for the first time in 1992 (less than two decades ago). (I?m not saying it never happened before then, of course, but advertising is endemic to today?s web, in a way that it never was to the very early web, or to Usenet, say.)
If it goes somewhere I'll be impressed, but as with all other online ads, I'll let other people click them.
What the fuck does being a woman have to do with anything being discussed on this post?
The post was correcting the previous one that called Carol a "he". I doubt it was a comment on a particular gender's abilities. Slow your roll and follow the thread.
What the fuck does being a woman have to do with anything being discussed on this post?
Well, it has everything to do with the fact that you can't read. The first poster referred to Carol as a HE.
A minor point, but it?s surely stretching things a bit to talk about any kind of advertising plaguing the internet for decades, when commercial activity was only allowed for the first time in 1992 (less than two decades ago). (I?m not saying it never happened before then, of course, but advertising is endemic to today?s web, in a way that it never was to the very early web, or to Usenet, say.)
I thought about that, but A) one decade is a major rounding down,
I think Apple is controlling iAds right now just to set the standard. Eventually they'll loosen up..
Much easier to loosen later than to tighten later.
What in the world does that have to do with anything?
Love her or hate her, Carol has more balls than just about anyone in the industry.
She's got balls? So is she a tranny?
"Yahoo CEO predicts demise of Apple's iAd mobile ad network while sharing a moca with Michael Dell".
circa 1997 and an executive IT event Dell said, "What would I do (to save Apple)? I'd shut it down and give the money back to the shareholders,".
Now ... had he Instead of making a uncalled for dig at Apple, he invested $1m in cash on that very same day... Well lets just see.
Oct 6th 1997 (date of Dells quote) - AAPL Stock: Closed at 5.45 (split adjusted). So, $1 M in cash (pocket change for Michael at that time) would have bought apx 183,000 shares 183,486 to be exact... Now lets just see... 183,486x272.00 (todays AAPL mid-day price) oh lets just call it 50 million dollars.
While hindsight it always 20/20 ... that's GOTTA hurt!
The post was correcting the previous one that called Carol a "he". I doubt it was a comment on a particular gender's abilities. Slow your roll and follow the thread.
Well, it has everything to do with the fact that you can't read. The first poster referred to Carol as a HE.
In tundraboy?s defense my edit be missed. I didn?t exactly use a complete sentence in the edit reason.
I tried the Klondike iAd that showed up in the New York Times app. It loaded slowly (on WiFi on an iPhone 4) and once it did, it still seemed slow changing between things. I got bored and left.
If it goes somewhere I'll be impressed, but as with all other online ads, I'll let other people click them.
I've seen the Klondike iAd. It did load a bit slow but after that was a zip and I was on 3G. The videos played smoothly. I like the ad, happened to be in the mood for a dessert, and I ended up getting a Klondike bar.
The post was correcting the previous one that called Carol a "he". I doubt it was a comment on a particular gender's abilities. Slow your roll and follow the thread.
That is the exact purpose of the comment - it was correcting the post about her biology - it was not a comment about women in general.
Just so it comes from the horses mouth - the OP said that Carol was a he when in fact the CEO of Yahoo is a woman. That is all. Snuff out those torches and lower the pitchforks. Nothing to see here.
She, Carol is a woman. And judging on how Yahoo is doing as a company, I am not very inclined to accept what she is saying. Maybe she is right, but there is just as much of a chance that she is wrong. People have made tons of declarations about Apple before - many of them them have been shown to be incorrect.
She is right, based on an assumption that Apple will never give up control on the creation of ads.
That however is likely a bad assumption since we've seen this game with other things (apps, itunes lp etc) and Apple always has a period of tight control while bugs get worked out and tools are made and then they open the game up
Also for everyone commenting on 'online ads' sorry but no. This is just about mobile ads. Apple hasn't touched online (yet). So we've still got the crappy ads there to deal with. plus the video embeds. sigh
Really, this is why one CEO after another comes off sounding like an idiot whenever they predict Apple's demise. If they think Apple is making a mistake, for some inexplicable reason they assume that Apple will not do anything to correct that mistake (if it turns out to be a mistake). When in fact Apple is very nimble and quick to address any problems that arise.
Because unlike Yahoo and Microsoft, when Apple identifies a problem and sets a goal, the whole company falls in line and works to attain those goals. Apple doesn't have petty empire-builders in its organization like Microsoft and I suspect, Yahoo has. We all know the type, those small-minded department and division heads who will secretly undermine the company's goals if they feel it will result in their losing turf.
When you see a company going through a slow-motion train wreck, where the problem is so obvious and the solution so straightforward and yet the company can't seem to help itself, it's usually because management is beset by these petty empire-builders who would rather let the company die a slow death than give up their little internal fiefdoms.
In tundraboy?s defense my edit be missed. I didn?t exactly use a complete sentence in the edit reason.
Sorry then, my bad.
Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."
Bartz spoke with Reuters about the direction her company is taking, as Yahoo looks to increase its advertising revenue from its search business. In addition, the company is looking toward the growing mobile advertising market, where it hopes to compete with Google and Apple.
In the interview, Bartz took the opportunity to comment on Apple's newly launched iAd mobile ad network, which debuted in July. The Yahoo CEO predicted that Apple will fail because advertisers won't cooperate with the iPhone maker's policies.
"That's going to fall apart for them," Bartz reportedly said of iAd. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Bartz's comments likely stem from comments made by advertisers to The Wall Street Journal in August. Early customers of iAd were said to be experiencing delays in launching their advertisements because Apple has "kept tight control on the creative aspects of ad-making, something advertisers aren't used to."
The report indicated that mobile ads took about eight to 10 weeks to launch, which is much longer than the timeframe for other mobile ads. But Apple has taken such control because it believes the richly interactive ad experiences, which provide essentially an "app within an app," will provide a superior experience when compared to other services, which force users to leave the application and launch a browser.
However, some early adopters to iAd -- including Nissan and Unilver -- have painted a positive picture of Apple's fledgling service. Advertisers indicated that users are five times more likely to select Apple's interactive advertisements than they are a traditional online display ad.
good thing she is putting that super-prediction power to use at yahoo. its what has made them the top company....oh.....wait.....
To do an online ad campaign we currently need to make up to 10 versions of the same Flash ad to work with different ad servers for different publications, different size requirements, and several different click tracking versions with different embeds. This extra production and management is very expensive and also leads to difficulty doing statistical analysis as the different ad serving platforms provide data in different formats.
Beyond the production savings and the huge, affluent audience, iAd also allows consumers to choose to let the ad take over the whole window and provide a totally immersive branding experience. This is what we've been looking for for years, and iAd makes it smooth and not intrusive to the end user.
From the media planning standpoint, iAd is a no brainer - it's totally stats and demographically driven and give the ability to micro-target, so it is HIGHLY efficient.
Bartz is talking out her rear - apps are increasingly being used to access information versus search engines, so the Yahoo/MS model will trend downwards as apps are obviously growing exponentially.
Maybe she?s right. Maybe this type of marketing is not something Apple can do well, despite their legendary marketing in other respects.
Personally, I see a lot of opportunity here for quality ads verse the ads that have plagued the internet for decades.
I also can?t help but think of all the new areas of business that Apple has entered into with people stating that Apple can?t possibly succeed because they are doing things differently than those that came before them. This makes me favour on Apple?s side of things so I?ll be keeping my Apple stock for another day.
Yahoo Chief Executve Carol Bartz said she thinks Apple's control over iAd will drive advertisers away, causing the mobile advertising network to "fall apart."
Bartz spoke with Reuters about the direction her company is taking, as Yahoo looks to increase its advertising revenue from its search business. In addition, the company is looking toward the growing mobile advertising market, where it hopes to compete with Google and Apple.
In the interview, Bartz took the opportunity to comment on Apple's newly launched iAd mobile ad network, which debuted in July. The Yahoo CEO predicted that Apple will fail because advertisers won't cooperate with the iPhone maker's policies.
"That's going to fall apart for them," Bartz reportedly said of iAd. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads."
Bartz's comments likely stem from comments made by advertisers to The Wall Street Journal in August. Early customers of iAd were said to be experiencing delays in launching their advertisements because Apple has "kept tight control on the creative aspects of ad-making, something advertisers aren't used to."
The report indicated that mobile ads took about eight to 10 weeks to launch, which is much longer than the timeframe for other mobile ads. But Apple has taken such control because it believes the richly interactive ad experiences, which provide essentially an "app within an app," will provide a superior experience when compared to other services, which force users to leave the application and launch a browser.
However, some early adopters to iAd -- including Nissan and Unilver -- have painted a positive picture of Apple's fledgling service. Advertisers indicated that users are five times more likely to select Apple's interactive advertisements than they are a traditional online display ad.
Can I call her and personally tell her Yahoo has been dead to me for almost 10 years? They have nothing, literally, that I actually need and use. No idea why people were on Yahoo Messenger, I ditched it, people I need to talk to are mostly on MSN and Skype or Facebook.
As for Yahoo ads? Well, thanks to Glimmer blocker I've been living ad-free on my Mac for several months now, can't imagine why I didn't use it or discover it before. On the iPad, there's Atomic Web Browser with built in Adblock.
So, with all due respect to the people that make a living working for Yahoo... They are dead to me. Dead.