Apple is not controlling the format of ads - it is controlling the format of iAds.
Like websites (who control the dimensions, placement, initial download size, maximum file size, streaming limit, number of loops, and visual relation to the website, itself), Apple is setting the standards for a new form of ad unit in relation to the platform it's seen on. Newspapers and magazines do it, too. That it's a highly interactive platform for people who expect more, to me, gives them license to strongly suggest format and content, until others get it.
I disagree that it will vanish. It will be marginalized only as far as the iPhone, iOS, and apps are marginalized.
It would be one thing if Yahoo were a highly successful company instead of a failing search company outmaneuvered by Google at every step. Pronouncements like these have no credibility when you consider the source.
I think it'll take some time for iAds to develop into something long term. First developers have to choose iAds over other ads like AdMob, etc...
The number of clicks could be inflated due to the new-ness (couldnt think of any other word) of iAds. How likely is someone to click an ad that they've already clicked before?
The biggest hump iAds has to encounter is the advertisers themselves. If you put yourself in a company's shoe, the answer might seem very clear to you. iAds is more expensive than regular ads. iAds, at this time, only reaches iOS devices with apps that have iAds. Other ad companies reach a far wider audience than iAds. But then again, it's a question of quantity (having your ad reach everyone) or quality (specialized ads for small crowd).
Personally haven't seen any iAds, but then again i barely use my ipod touch anymore, let alone download any new apps.
From a consumer's perspective iAds are not ghastly like Admob ads etc.
From a developer perspective iAds are easy to integrate and use with an equivalent revenue stream to the competition with only the developer iAds (as in the UK currently). When full iAds launch outside US and the fill-rate increases the revenue stream to developers will increase substantially and likely shut down the other ad agencies on iOS devices.
From a shareholder perspective I'm happy.
and we've already had an actual advertiser's perspective on this thread...
Can I call her and personally tell her Yahoo has been dead to me for almost 10 years? They have nothing, literally, that I actually need and use. No idea why people were on Yahoo Messenger, I ditched it, people I need to talk to are mostly on MSN and Skype or Facebook.
As for Yahoo ads? Well, thanks to Glimmer blocker I've been living ad-free on my Mac for several months now, can't imagine why I didn't use it or discover it before. On the iPad, there's Atomic Web Browser with built in Adblock.
So, with all due respect to the people that make a living working for Yahoo... They are dead to me. Dead.
I almost agree 100%, but Yahoo! has the best fantasy football out there. Literally the only product I use from them. They're only mostly dead to me. (Princess Bride anyone? No? \ )
I hope Carol Bartz would sound off more often about why/how Apple is doomed. Followed by stories of the ascendance of Android's market share that seals Apple's fate.
Up $6.35 today. Love it.
(If you see a variant of this post in another thread, it's on purpose).
Maybe she’s right. Maybe this type of marketing is not something Apple can do well, despite their legendary marketing in other respects.
Personally, I see a lot of opportunity here for quality ads versus the ads that have plagued the internet for decades.
I also can’t help but think of all the new areas of business that Apple has entered into with people stating that Apple can’t possibly succeed because they are doing things differently than those that came before them. This makes me favour on Apple’s side of things so I’ll be keeping my Apple stock for another day.
Fully concur. Many have rung the death knell -- or at least sat on the bench waiting to see what happens with a given Apple product -- only to scramble to catch up later.
Yahoo is in no position to predict the death of iAd. Taking high-profile potshots at Apple is now fashionable, so why not Yahoo? A little free self-promo. In fact, I think it belies Yahoo's vulnerability to have brought this up.
Unfortunately for Yahoo, the only thing this does is foster curiosity about iAd.
Comments
I think the CEO of Yahoo should be more focused on his own companies potential demise
How hard is it to associate the proper gender to the role we discuss?
The CEO happens to be a She. This isn't 1985 where we can't remember to say him/her or he/she, though from this thread people are having fit over it.
The CEO that took over Yahoo should be known as a female, by now, seeing as she was in the news constantly for several months.
But it's company's demise [singular].
As SJ might say to her, "What have you created?"
Careful. He might say the same to any one of us. He is famous for it, eh?
Advertisers AND the pron industry.
So true!
Like websites (who control the dimensions, placement, initial download size, maximum file size, streaming limit, number of loops, and visual relation to the website, itself), Apple is setting the standards for a new form of ad unit in relation to the platform it's seen on. Newspapers and magazines do it, too. That it's a highly interactive platform for people who expect more, to me, gives them license to strongly suggest format and content, until others get it.
I disagree that it will vanish. It will be marginalized only as far as the iPhone, iOS, and apps are marginalized.
Yo.
The number of clicks could be inflated due to the new-ness (couldnt think of any other word) of iAds. How likely is someone to click an ad that they've already clicked before?
The biggest hump iAds has to encounter is the advertisers themselves. If you put yourself in a company's shoe, the answer might seem very clear to you. iAds is more expensive than regular ads. iAds, at this time, only reaches iOS devices with apps that have iAds. Other ad companies reach a far wider audience than iAds. But then again, it's a question of quantity (having your ad reach everyone) or quality (specialized ads for small crowd).
Personally haven't seen any iAds, but then again i barely use my ipod touch anymore, let alone download any new apps.
How hard is it to associate the proper gender to the role we discuss?
. My mistake, lol, the glass ceiling shattered and a large piece of glass fell and hit me on the head.
.
Blame the spell checker.
From a developer perspective iAds are easy to integrate and use with an equivalent revenue stream to the competition with only the developer iAds (as in the UK currently). When full iAds launch outside US and the fill-rate increases the revenue stream to developers will increase substantially and likely shut down the other ad agencies on iOS devices.
From a shareholder perspective I'm happy.
and we've already had an actual advertiser's perspective on this thread...
What is their standing now (roughly)?
Play along! iAds are beleaguered!
Beleaguered I tell you!
What in the world does that have to do with anything?
Love her or hate her, Carol has more balls than just about anyone in the industry.
Looks like someone needs a remedial reading comprehension course...
Can I call her and personally tell her Yahoo has been dead to me for almost 10 years? They have nothing, literally, that I actually need and use. No idea why people were on Yahoo Messenger, I ditched it, people I need to talk to are mostly on MSN and Skype or Facebook.
As for Yahoo ads? Well, thanks to Glimmer blocker I've been living ad-free on my Mac for several months now, can't imagine why I didn't use it or discover it before. On the iPad, there's Atomic Web Browser with built in Adblock.
So, with all due respect to the people that make a living working for Yahoo... They are dead to me. Dead.
I almost agree 100%, but Yahoo! has the best fantasy football out there. Literally the only product I use from them. They're only mostly dead to me. (Princess Bride anyone? No?
Up $6.35 today. Love it.
(If you see a variant of this post in another thread, it's on purpose).
Maybe she’s right. Maybe this type of marketing is not something Apple can do well, despite their legendary marketing in other respects.
Personally, I see a lot of opportunity here for quality ads versus the ads that have plagued the internet for decades.
I also can’t help but think of all the new areas of business that Apple has entered into with people stating that Apple can’t possibly succeed because they are doing things differently than those that came before them. This makes me favour on Apple’s side of things so I’ll be keeping my Apple stock for another day.
Fully concur. Many have rung the death knell -- or at least sat on the bench waiting to see what happens with a given Apple product -- only to scramble to catch up later.
Yahoo is in no position to predict the death of iAd. Taking high-profile potshots at Apple is now fashionable, so why not Yahoo? A little free self-promo. In fact, I think it belies Yahoo's vulnerability to have brought this up.
Unfortunately for Yahoo, the only thing this does is foster curiosity about iAd.
http://www.youtube.com/watch?v=So7qrFO_p44
Edit: Time will tell.. I root for Apple.
Balmer doing the same thing about the iPhone:
http://www.youtube.com/watch?v=So7qrFO_p44
Priceless!
My, how things have turned in just three years..... who'd have thunk....
What the fuck does being a woman have to do with anything being discussed on this post?
It was a correction to the post he was replying to. Calm down and go back to bed.