'Unprecedented' demand for Apple's iPhone 5 exceeds iPhone 4 hype
A new survey has found "unprecedented" demand for Apple's next iPhone, with 31 percent of respondents indicating they are likely to buy the anticipated handset.
The results of the RBC/ChangeWave survey were released Tuesday by analyst Mike Abramsky. The poll of 2,200 respondents taken between Aug. 2 and 10 found that pre-launch demand for the so-called "iPhone 5" exceeds that of the iPhone 4, as a similar poll conducted in 2010 found 25 percent of respondents would buy Apple's fourth-generation smartphone.
In all, 13 percent of respondents said in August 2011 that they are "very likely" to buy a fifth-generation iPhone, while 18 percent said they are "somewhat likely." That's even better than the 12 percent who were "very likely" and 13 percent "somewhat likely" to purchase an iPhone 4 in June of 2010.
Abramsky also pointed out what he believes will be a "significant" upgrade cycle, as the iPhone 4 is nearly 15 months old. The poll found that 66 percent of existing iPhone users are very or somewhat likely to buy the iPhone 5, which indicates Apple could see a large number of upgraders.
The survey also found strong demand for the next iPhone at carriers Sprint and T-Mobile, where more than 50 percent of subscribers said they are either significantly or somewhat more likely to buy the iPhone if available. Last month, The Wall Street Journal reported that Sprint would offer the iPhone 5 alongside AT&T and Verizon in October.
Because of the survey's indication that iPhone 5 demand is high, Abramsky has raised his estimated fiscal 2012 iPhone sales to 110 million, up from 105 million. He sees Apple selling 27 million iPhones in the first quarter of fiscal 2012 alone.
The survey also asked respondents about the iPad, and the results show utter dominance for Apple, with 85 percent of all tablet buyers planning to buy the iPad. That's up from 82 percent in February.
The survey data also shows strong back-to-school buying for the iPad 2, as 26 percent of respondents said they are very or somewhat likely to buy Apple's second-generation tablet. Accordingly, Abramsky has also increased his iPad sales estimate for the fourth quarter of fiscal 2011 to 12.5 million.
RBC Capital Markets sees Apple earning $110 billion in revenue in fiscal 2011, growing to $140 billion in revenue the following year, and $167 billion by fiscal 2013. It has a $500 price target for AAPL stock.
The results of the RBC/ChangeWave survey were released Tuesday by analyst Mike Abramsky. The poll of 2,200 respondents taken between Aug. 2 and 10 found that pre-launch demand for the so-called "iPhone 5" exceeds that of the iPhone 4, as a similar poll conducted in 2010 found 25 percent of respondents would buy Apple's fourth-generation smartphone.
In all, 13 percent of respondents said in August 2011 that they are "very likely" to buy a fifth-generation iPhone, while 18 percent said they are "somewhat likely." That's even better than the 12 percent who were "very likely" and 13 percent "somewhat likely" to purchase an iPhone 4 in June of 2010.
Abramsky also pointed out what he believes will be a "significant" upgrade cycle, as the iPhone 4 is nearly 15 months old. The poll found that 66 percent of existing iPhone users are very or somewhat likely to buy the iPhone 5, which indicates Apple could see a large number of upgraders.
The survey also found strong demand for the next iPhone at carriers Sprint and T-Mobile, where more than 50 percent of subscribers said they are either significantly or somewhat more likely to buy the iPhone if available. Last month, The Wall Street Journal reported that Sprint would offer the iPhone 5 alongside AT&T and Verizon in October.
Because of the survey's indication that iPhone 5 demand is high, Abramsky has raised his estimated fiscal 2012 iPhone sales to 110 million, up from 105 million. He sees Apple selling 27 million iPhones in the first quarter of fiscal 2012 alone.
The survey also asked respondents about the iPad, and the results show utter dominance for Apple, with 85 percent of all tablet buyers planning to buy the iPad. That's up from 82 percent in February.
The survey data also shows strong back-to-school buying for the iPad 2, as 26 percent of respondents said they are very or somewhat likely to buy Apple's second-generation tablet. Accordingly, Abramsky has also increased his iPad sales estimate for the fourth quarter of fiscal 2011 to 12.5 million.
RBC Capital Markets sees Apple earning $110 billion in revenue in fiscal 2011, growing to $140 billion in revenue the following year, and $167 billion by fiscal 2013. It has a $500 price target for AAPL stock.
Comments
There is a huge demand for the iPhone 5, just waiting on Apple to get their butts into gear and actually release it, the imminent release of the GM version of iOS pretty much confirms the October release date.
Now we just need Apple to arrange a little presentation.......
When everyone is used to a yearly refresh, and then have to wait longer there will be a lot of pent up demand. I sure hope AAPL doesn't get used to all this hype and start waiting longer between refreshes.
also more contracts become "available"
When everyone is used to a yearly refresh, and then have to wait longer there will be a lot of pent up demand. I sure hope AAPL doesn't get used to all this hype and start waiting longer between refreshes.
I doubt it. I really think this is going to be the oddity in the release cycle. I think that Apple was just sliding the iPhone release cycle to match up with the iPod release cycle/event. Someone else made the comment on another thread about the iPhone being the BIG deal which will help to boost interest in the iPod media event.
?the younger crowds? ?are increasingly interested in Android devices?
That's a complete falsehood.
It's too early for this? Do you seriously believe that HTC guy?
When everyone is used to a yearly refresh, and then have to wait longer there will be a lot of pent up demand. I sure hope AAPL doesn't get used to all this hype and start waiting longer between refreshes.
i don't know what kind of deal apple and AT&T worked out last year, but a lot of people probably weren't due for an upgrade until now. i bought my wife a 4 in august of last year and only in the last two weeks did her upgrade status change to fully subsidized again
That's great. I'm in that boat too. Apple still needs to work to push that number farther north, including a renewed push to appeal to the younger crowds which are increasingly interested in Android devices - which are now considered the devices with the 'cool' factor.
That's a complete falsehood.
It's too early for this… Do you seriously believe that HTC guy?
Exactly. There was nothing scientific about that guy's "findings". His whole story could even have been made up.
If anything, college students and younger might choose an Android over an iPhone but because you can get a number of Android-based smartphones for under $50 -- that's appealing to a student on a tight budget.
The bigger the hype, the harder the fail.
Your name choice certainly testifies to that!
The bigger the hype, the harder the fail.
I know you pray for it every night.
A new survey has found "unprecedented" demand for Apple's next iPhone, with 31 percent of respondents indicating they are likely to buy the anticipated handset.
The results of the RBC/ChangeWave survey were released Tuesday by analyst Mike Abramsky. The poll of 2,200 respondents taken between Aug. 2 and 10 found that pre-launch demand for the so-called "iPhone 5" exceeds that of the iPhone 4, as a similar poll conducted in 2010 found 25 percent of respondents would buy Apple's fourth-generation smartphone.
In all, 13 percent of respondents said in August 2011 that they are "very likely" to buy a fifth-generation iPhone, while 18 percent said they are "somewhat likely." That's even better than the 12 percent who were "very likely" and 13 percent "somewhat likely" to purchase an iPhone 4 in June of 2010.
Abramsky also pointed out what he believes will be a "significant" upgrade cycle, as the iPhone 4 is nearly 15 months old. The poll found that 66 percent of existing iPhone users are very or somewhat likely to buy the iPhone 5, which indicates Apple could see a large number of upgraders.
The survey also found strong demand for the next iPhone at carriers Sprint and T-Mobile, where more than 50 percent of subscribers said they are either significantly or somewhat more likely to buy the iPhone if available. Last month, The Wall Street Journal reported that Sprint would offer the iPhone 5 alongside AT&T and Verizon in October.
Because of the survey's indication that iPhone 5 demand is high, Abramsky has raised his estimated fiscal 2012 iPhone sales to 110 million, up from 105 million. He sees Apple selling 27 million iPhones in the first quarter of fiscal 2012 alone.
The survey also asked respondents about the iPad, and the results show utter dominance for Apple, with 85 percent of all tablet buyers planning to buy the iPad. That's up from 82 percent in February.
The survey data also shows strong back-to-school buying for the iPad 2, as 26 percent of respondents said they are very or somewhat likely to buy Apple's second-generation tablet. Accordingly, Abramsky has also increased his iPad sales estimate for the fourth quarter of fiscal 2011 to 12.5 million.
RBC Capital Markets sees Apple earning $110 billion in revenue in fiscal 2011, growing to $140 billion in revenue the following year, and $167 billion by fiscal 2013. It has a $500 price target for AAPL stock.
The big elephant is the Chinese market. If the iPhone5 uses the QCOM 3G/CDMA world chip set, then China Unicom and China Telecom could deploy the the new iPhone. Besides the contract terms, the limiting factor is the production capacity. No word of the TD-SCDMA iPhone or the 600M subs China Mobile network. I suspect all this will happen in 2012 and lead to sustainable growth.
Nuff said
The big elephant is the Chinese market. If the iPhone5 uses the QCOM 3G/CDMA world chip set, then China Unicom and China Telecom could deploy the the new iPhone
China Unicom has been an official iPhone carrier for a couple of years.
When everyone is used to a yearly refresh, and then have to wait longer there will be a lot of pent up demand. I sure hope AAPL doesn't get used to all this hype and start waiting longer between refreshes.
Nah, iPhone sales are on the increase, meaning they are attracting new business. That's why the last quarter, they sold a record 20 million iPhones: new customers.
Same deal with Macs. Sales to first-time buyers is a major driver of growth. Something like half of the Mac sales in bricks-and-mortar Apple Stores are to first-time Mac buyers.
When Apple releases their fifth-generation iPhone, a lot of those buyers will be new.
Go read Apple's SEC filings, the sales numbers are there.