But the limited amount of available services means that it?s mostly an alternative front-end to Netflix and Amazon. It looks and works great, but this smart guide eventually dumps users into the other apps anyway.During an interview with Google TV?s head, Mario Queiroz, he stated to me that an API is planned for this search so it should grow and improve overtime ? at least in theory. That?s the problem with Google TV: In theory it?s great. It sounds like a great service until you use it and find the hassle isn?t compensated by any real value.