Google reportedly working on wireless home entertainment system

Posted:
in General Discussion edited January 2014


Google's Android unit is rumored to be developing a wireless home entertainment system that is capable of streaming music throughout the home, and if launched would be the first consumer electronics product designed and marketed under the Google brand.



Citing sources familiar with the project, The Wall Street Journal reports that the internet search giant's Android mobile platform division has led a "multi-year effort" to develop the system, which is rumored to launch sometime this year.



Thus far, Google has concentrated on developing the software that powers partner Android device makers' hardware, like Samsung's Galaxy line of phones or Google TV products branded by Sony and Logitech.



The proposed wireless system could mark the start of a new era for the company where, much like Apple, it will develop an ecosystem of Google-designed and branded software and hardware.



According to the sources, the system will stream music from Google's online music store to Google-branded speakers or other WiFi-connected devices and can be controlled using a smartphone or tablet, akin to Google TV. However, the device or devices are meant to be a system solution and not just a set-box or integrated TV component made by an outside vendor.



The product described smacks of Apple's AirPlay wireless system, which connects iOS devices and computers running iTunes to Apple TVs, third-party stereos and other enabled devices to stream music and video. Non-AirPlay capable products can also stream audio via output from the company's AirPort Express base station.



While Apple relies on iOS, iTunes and other proprietary software and third-party hardware to power AirPlay, Google will reportedly use a version of its Android platform to do the same.





Apple AirPlay featuring an enabled B&W Zeppelin Air speaker dock. | Source: Apple







Some app developers have bemoaned the Android operating system's fragmentation as many OEMs make tweaks to the software, and was at one point such an issue that Google had to implement stricter "non-fragmentation clauses" to remedy the situation.



The problem of fragmentation is essentially a non-factor for companies that are in control of both the software and hardware facets of product creation. Google could possibly be looking for that level of consistency with the rumored product line.



With its new system, Google hopes to undercut competitors like Sonos, a wireless entertainment system pioneer that focuses solely on streaming music.



Sonos cofounder Tom Cullen notes that from a financial perspective, the idea of relying only on music streaming services would be a misstep for Google.



"I'd be stunned if they actually thought it was worth it, because it's peanuts for them," Cullen said of possible revenue from the venture. Cullen's company managed $200 million in sales last year, compared to Google's $38 billion.



However, the rumored product could indeed support more than just basic audio by leveraging the Android-based Google TV to stream video as well.





Google TV products by Sony and Logitech. | Source: Google







Google's purchase of Motorola Mobility may also yield helpful patents such as "Televation," which allows users to rebroadcast live video content to other devices in the home.



It is unclear how Google intends to market the system, and no estimated was given as to a possible launch date.



[ View article on AppleInsider ]

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Comments

  • Reply 1 of 41
    cpsrocpsro Posts: 2,461member
    In true Google fashion, the home entertainment system will reportedly enhance the viewing experience by overlaying its own, targeted ads, along with existing ads in program material. Viewing habits will be integrated with other Google monitoring data to improve the relevance of these ads, with the ability to opt-out of pornography.

    A future update to the system is expected to monitor room occupancy and home occupancy, identify family members and guests, greet them upon their arrival, bid them adieu, and note their activities on their respective Google+ accounts.
  • Reply 2 of 41
    paxmanpaxman Posts: 4,595member
    Welcoming GoogleShare, GoogleMatch and GooglePlay. Revolutionary products based entirely on Apple's similarly named services except for some minor differences as outlined in the previous post. Next up Google Express an Google Extreme which will facilitate these services in a revolutionary and open manner.
  • Reply 3 of 41
    Quote:
    Originally Posted by Cpsro View Post


    In true Google fashion, the home entertainment system will reportedly enhance the viewing experience by overlaying its own, targeted ads, along with existing ads in program material. Viewing habits will be integrated with other Google monitoring data to improve the relevance of these ads, with the ability to opt-out of pornography.



    A future update to the system is expected to monitor room occupancy and home occupancy, identify family members and guests, greet them upon their arrival, bid them adieu, and note their activities on their respective Google+ accounts.



    I know you're being facetious, but you probably aren't far from the truth.



    The most information Google knows about you the better. Things like what you search for, listen to and watch on TV, the emails you write and your location and movements all add up to to allow Google to target ads at you more accurately.









    Quote:
    Originally Posted by paxman View Post


    Welcoming GoogleShare, GoogleMatch and GooglePlay. Revolutionary products based entirely on Apple's similarly named services except for some minor differences as outlined in the previous post. Next up Google Express an Google Extreme which will facilitate these services in a revolutionary and open manner.



    It's probably not fair to give Apple too much credit on this one. The guys at Sonos have been doing this for years.



    The wireless music system streaming from Google Music sounds a lot more like Sonos + Pandora/Rhapsody/Spotify than anything Apple do.
  • Reply 4 of 41
    just_mejust_me Posts: 590member
    Quote:
    Originally Posted by Firefly7475 View Post


    I know you're being facetious, but you probably aren't far from the truth.



    The most information Google knows about you the better. Things like what you search for, listen to and watch on TV, the emails you write and your location and movements all add up to to allow Google to target ads at you more accurately.









    It's probably not fair to give Apple too much credit on this one. The guys at Sonos have been doing this for years.



    The wireless music system streaming from Google Music sounds a lot more like Sonos + Pandora/Rhapsody/Spotify than anything Apple do.



    You are wrong. Apple innovated and popularized those
  • Reply 5 of 41
    MacProMacPro Posts: 18,254member
    Google is soooo original these days ... Not. What ever happened to Google Labs and innovation? They will be changing their name to Pomme next!
  • Reply 6 of 41
    gatorguygatorguy Posts: 20,616member
    Quote:
    Originally Posted by digitalclips View Post


    Google is soooo original these days ... Not. What ever happened to Google Labs and innovation?



    They've been busy with finishing touches on the the HUD glasses?
  • Reply 7 of 41
    solipsismxsolipsismx Posts: 19,566member
    Quote:
    Originally Posted by digitalclips View Post


    Google is soooo original these days ... Not. What ever happened to Google Labs and innovation? They will be changing their name to Pomme next!



    There was a Lab explosion. Now Google looks like this...
  • Reply 8 of 41
    MacProMacPro Posts: 18,254member
    Quote:
    Originally Posted by SolipsismX View Post


    There was a Lab explosion. Now Google looks like this...



    That is too funny, nearly spilled my Sam Adams.
  • Reply 9 of 41
    Quote:
    Originally Posted by Cpsro View Post


    In true Google fashion, the home entertainment system will reportedly enhance the viewing experience by overlaying its own, targeted ads, along with existing ads in program material. Viewing habits will be integrated with other Google monitoring data to improve the relevance of these ads, with the ability to opt-out of pornography.

    A future update to the system is expected to monitor room occupancy and home occupancy, identify family members and guests, greet them upon their arrival, bid them adieu, and note their activities on their respective Google+ accounts.



    True... and with the front facing camera, Google will know what kinds of activity is going on in the room and offer up various program options... like say, porn, for instance.





    Personally, I see the undoing of Google as they get further and further away from their core business. Larry Page must have a right arm like a gorilla from all the note-taking he did during the board meetings at Apple.
  • Reply 10 of 41
    paxmanpaxman Posts: 4,595member
    Quote:
    Originally Posted by Macky the Macky View Post


    Personally, I see the undoing of Google as they get further and further away from their core business. Larry Page must have a right arm like a gorilla from all the note-taking he did during the board meetings at Apple.



    I wonder if that is true. That they are moving away from their core business. I mean, it is centered around advertising and search, but what they are doing now will allow them to keep search and advertising. If they never moved into the mobile space and now the home entertainment space, both driven by apps, their search and advertising business might suffer in the future.
  • Reply 11 of 41
    gtrgtr Posts: 3,231member
    Quote:
    Originally Posted by SolipsismX View Post


    There was a Lab explosion. Now Google looks like this...



  • Reply 12 of 41
    I would refer readers to this website link to get a much better picture of where Google is headed....

    http://www.slashgear.com/slashgear-1...home-09212910/



  • Reply 13 of 41
    matrix07matrix07 Posts: 1,993member
    Quote:
    Originally Posted by Macky the Macky View Post


    True... and with the front facing camera, Google will know what kinds of activity is going on in the room and offer up various program options... like say, porn, for instance.



    With front facing camera, forget about Google Street. Welcome the new overlord, Google Home.



    On topic: Can you opt out from data mining?
  • Reply 14 of 41
    matrix07matrix07 Posts: 1,993member
    Quote:
    Originally Posted by jjthomas2012 View Post


    I would refer readers to this website link to get a much better picture of where Google is headed....

    http://www.slashgear.com/slashgear-1...home-09212910/







    I thought everybody knew that. Still not a single innovative thing in that link, or something you simply say "Wow!".
  • Reply 15 of 41
    cpsrocpsro Posts: 2,461member
    Quote:
    Originally Posted by Firefly7475 View Post


    I know you're being facetious, but you probably aren't far from the truth.



    Yes, and far from being innovative, if one merely thinks about the different ways one could spy on--and exploit--others if given the technical ability (never mind the ethics or legality, which Google ignores anyway), well, you're in tune with Google's business plan. Government regulators are way behind the curve on this. We have lots of regulations concerning human subjects research, but virtually nothing governing electronic surveillance of human subjects.
  • Reply 16 of 41
    cpsrocpsro Posts: 2,461member
    Quote:
    Originally Posted by matrix07 View Post


    On topic: Can you opt out from data mining?



    If it falls under the simplified "privacy" umbrella Google is rolling out next month? NO.



    N.B. privacy does not equal anonymity.
  • Reply 17 of 41
    Quote:
    Originally Posted by Macky the Macky View Post


    True... and with the front facing camera, Google will know what kinds of activity is going on in the room and offer up various program options... like say, porn, for instance.





    Personally, I see the undoing of Google as they get further and further away from their core business. Larry Page must have a right arm like a gorilla from all the note-taking he did during the board meetings at Apple.



    You have no idea what you're talking about.
  • Reply 18 of 41
    alfiejralfiejr Posts: 1,524member
    Quote:
    Originally Posted by jjthomas2012 View Post


    I would refer readers to this website link to get a much better picture of where Google is headed....

    http://www.slashgear.com/slashgear-1...home-09212910/







    fine. and is there a single new idea there? every company with "smart home" products - there are more every month - is already coming out with iOS/Android control apps for them now. media, security, utilities, appliances, you name it. via wifi, bluetooth, or wall circuit ethernet connection to your LAN. to the extent the UI"s are improved for each, it's a big plus. but how will Google add any more value to this - for consumers, not advertisers?



    Google is starting to look more like MS of old - chase every digital fad with your own copy cat product.
  • Reply 19 of 41
    asciiascii Posts: 5,941member
    I don't know about others, but I just don't associate Google with home entertainment.
  • Reply 20 of 41
    gatorguygatorguy Posts: 20,616member
    Quote:
    Originally Posted by matrix07 View Post


    I thought everybody knew that. Still not a single innovative thing in that link, or something you simply say "Wow!".



    IMO, this one in a "Wow", unless you're not easily impressed. In that case a new iPad or iPhone must be downright boring to you.



    http://www.pcmag.com/article2/0,2817,2399910,00.asp
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