British network allegedly warns Apple again not to use 'iTV' name [u]

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Comments

  • Reply 81 of 127
    Quote:
    Originally Posted by Ireland View Post


    Yeah, they have a market cap of slightly under £5B, but a more important figure is their cash, which is likely around £150M. If Apple offered them 50+M they'd be stupid not to accept it. After all this a physical product, not a channel. Apple should just name it iTV and then challenge them in court. They don't make hardware after all.



    Surely what really matters is the value of the ITV brand to them.



    A 'Smart Television' and a 'Television Broadcaster' are confusingly similar, this isn't Computer vs Music Label in the 70s when computers beeped. I expect ITV would laugh £50m out of the door.



    However I think Apple will just have the product be called Apple TV.
  • Reply 82 of 127
    sdw2001sdw2001 Posts: 16,918member
    Quote:
    Originally Posted by Mystigo View Post


    Yea. iTV has a point on this one. They own that name fair and square and have spent decades marketing and building up that brand. Apple will have to come up with a lucrative arrangement for them, or just use another name.



    That may not be true. Apple's iTV is not the same product. It's (presumably) and actual TV set, not a channel. The point is Apple may be able to argue that its product will not be confused by the average person.



    By the way, what's with this point in the article about "not the first time iTV has reached out to Apple?" This hardly sounds like reaching out. If they were smart, they'd simply try to license or sell their name for a boatload of money.
  • Reply 83 of 127
    there is no such thing as an itv





    all these comments are a waste of time.
  • Reply 84 of 127
    tjwaltjwal Posts: 404member
    There is also an itv network in Canada. www.itv.ca They go by as global tv now but probably still have the rights to the itv name.
  • Reply 85 of 127
    Quote:
    Originally Posted by SDW2001 View Post


    That may not be true. Apple's iTV is not the same product. It's (presumably) and actual TV set, not a channel. The point is Apple may be able to argue that its product will not be confused by the average person.



    By the way, what's with this point in the article about "not the first time iTV has reached out to Apple?" This hardly sounds like reaching out. If they were smart, they'd simply try to license or sell their name for a boatload of money.



    Under your proposal, I could create a phone operating system and call it iPhone and Apple would have no say to stop me. I HIGHLY doubt that would fly, although by your statement one is hardware and the other is not.
  • Reply 86 of 127
    rogifanrogifan Posts: 10,669member
    Why in the world would ITV publicly warn Apple over something that doesn't exist? There is no iTV device, it's all speculation at this point. If/when Apple does come out with a new device my guess is they will continue to call it Apple TV. Not everything in their product line is named "i" whatever.
  • Reply 87 of 127
    Quote:
    Originally Posted by Pendergast View Post


    iCanSeeYou



    ...oh wait, the last one is the name of Google's soon-to-be-announced competing offering, complete with a new "privacy" statement



    would not surprise me! lol
  • Reply 88 of 127
    Quote:
    Originally Posted by Rogifan View Post


    Why in the world would ITV publicly warn Apple over something that doesn't exist?



    Because Apple has a history of infringing on trademarks.
  • Reply 89 of 127
    nkhmnkhm Posts: 928member
    Quote:
    Originally Posted by Conrail View Post


    The simple and obvious solution is for ITV to change it's name.



    lol, yes of course. A television corporation with more than sixty years history and owner of four channels with over 20 million regular views and various associated production companies, news outlets and web presence should change it's name to accommodate apple's new product?
  • Reply 90 of 127
    Quote:
    Originally Posted by Inkling View Post


    Using Apple's own thesaurus comes up with these terms for entertainment:



    amusement, pleasure, leisure, recreation, relaxation, fun, enjoyment, interest, diversion.



    along with:



    show, performance, presentation, production, extravaganza, spectacle, pageant.



    Taking suggestions from that list:
    • iAmusement is too long. iMuse would be great and even sounds cultural/intellectual. But it's too high-brow.

    • iPleasure sounds like porn. iPlease is too vague and general.

    • iRecreation is too vague and long.

    • iRelaxation is too long and iRelax sounds like something to put us to sleep.

    • iFun sounds like something Steve Jobs would like, but it's vague. Making a double by using iPun, pronounced like iFun, it'd also continue the tradition of using "P" words. But it's even vaguer than iPod.

    • iEnjoy is too vague. iJoy promises too much.

    • iInterest is too general and too cold.

    • iDiversion is too cold and too broad.

    • iShow is perhaps the best of all. It's short, specific and clear. It's only failing is that it isn't a 'p' word.

    • iPerformance shorten to iPerform gives the wrong impression. This is for watching.

    • iPresent sounds like a business tool.

    • iProduction or iProduce sound like the production