Ferrari chair learns management tips in meeting with Apple's Tim Cook

Posted:
in General Discussion edited January 2014
The chairman and president of Italian sports car manufacturer Ferrari recently had a two-hour meeting with Apple Chief Executive Tim Cook to talk about corporate strategy and management styles.

Luca di Montezemolo shared the details of his meeting with Cook to students of Stanford University in a lecture this week, according to Wired. In his talk, Di Montezemolo revealed that he gained insight from Cook on Apple's focus on simplicity, design, and "a passion for product."

The Ferrari chairman praised Apple's management style and leadership. He noted that employees at the company continue to carry on the legacy of Apple's late co-founder, Steve Jobs.

"Vision is something crucial for your people," di Montezemolo told the students. "Give them clear goals, clear priorities, and give everyone the possibility to grow up."

No indication was given by di Montezemolo that he and Cook spoke about any future products or partnerships between the two companies. An official account of the meeting direct from Ferrari quoted its chairman as saying he was "impressed" by the "availability and openness" of Cook.

"We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

Ferrari
Ferrari President and Chairman Luca di Montezemolo, via Wired.


In March, it was reported that Apple was looking to hire automotive engineers in China for an undisclosed product. According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection."

Apple was also rumored to have shown interest in dabbling in the automotive space in 2007, when it was claimed that the company was in talks with Volkswagen over building an Apple-integrated concept car.
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Comments

  • Reply 1 of 22
    tallest skiltallest skil Posts: 43,399member


    Okay, I actually have to call bull on this title. That's reaching. Reaching looks at that and says, "Whoa, now, get me a Han-D-Arm; I can't get to that."

  • Reply 2 of 22
    stelligentstelligent Posts: 2,680member


    Has di Montezemolo heard of Starck and Valve?


     


    Next thing we know, Apple will deny this meeting ever took place.

  • Reply 3 of 22
    moxommoxom Posts: 325member
    iFerrari

  • Reply 4 of 22
    dualiedualie Posts: 331member


    I'm betting he's a fast learner.

  • Reply 5 of 22
    LOL...Just another brand trying to ride Apple's coattails.
    </sarcastic>
  • Reply 6 of 22
    mstonemstone Posts: 11,510member


    In the same spirit as no cup holders, he is working with Apple to develop a safety feature which will automatically disable iPhone while Ferrari is in motion.

  • Reply 7 of 22
    z3r0z3r0 Posts: 229member


    New Ferrari color available: Apple Red ;)

  • Reply 8 of 22
    sflocalsflocal Posts: 4,386member


     


    Quote:

    Originally Posted by Suddenly Newton View Post



    LOL...Just another brand trying to ride Apple's coattails.

    </sarcastic>


     


    Perhaps Ferrari wants to include a red iPhone with their stallion logo on the back with every car?  You read it here first!!! ;)

  • Reply 9 of 22
    z3r0z3r0 Posts: 229member


     


    Quote:



    In March, it was reported that Apple was looking to hire automotive engineers in China for an undisclosed product. According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection."

    Apple was also rumored to have shown interest in dabbling in the automotive space in 2007, when it was claimed that the company was in talks with Volkswagen over building an Apple-integrated concept car.


     


    Probably something to do with bonding metal and plastic. http://www.iclarified.com/entry/index.php?enid=20686

  • Reply 10 of 22
    jnjnjnjnjnjn Posts: 588member
    ... According to a job listing, Apple was looking for a supervisor "with experience in CNC/die casting/stamping/plastic injection." ....

    Aha, clear proof of liquidmetal in future products.

    J.
  • Reply 11 of 22
    quinneyquinney Posts: 2,521member


     


    Quote:

    Originally Posted by sflocal View Post


     


    Quote:

    Originally Posted by Suddenly Newton View Post



    LOL...Just another brand trying to ride Apple's coattails.

    </sarcastic>


     


    Perhaps Ferrari wants to include a red iPhone with their stallion logo on the back with every car?  You read it here first!!! ;)



    If this guy thinks Apple allows other companies' logos on the iPhone, he needs a few more sessions with Cook.


     

  • Reply 12 of 22
    porchlandporchland Posts: 478member


    I'm gonna go out on a limb and say they probably discussed audio/dashboard UI.


     


    I would guess that Apple is doing R&D in all sorts of areas that are unrelated to their present core products -- TV, auto, appliances, utilities, etc. -- where a better approach to UI could make huge improvement in the user experience.

  • Reply 13 of 22
    melgrossmelgross Posts: 31,335member
    He also met with Google, so I suppose he "learned" something there as well.
  • Reply 14 of 22
    tundraboytundraboy Posts: 1,597member


     


    Quote:

    Originally Posted by AppleInsider View Post



    "We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."


     


     


    A passion for design?  As in the Ferrari Enzo?


     


    ferrari-enzo-thumbnail.jpg


     

  • Reply 15 of 22


     


    Quote:

    Originally Posted by tundraboy View Post


     


    Quote:

    Originally Posted by AppleInsider View Post



    "We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."


     


     


    A passion for design?  As in the Ferrari Enzo?


     


    ferrari-enzo-thumbnail.jpg


     



     


    Or the 458


     


    fer1_1452403i.jpg

  • Reply 16 of 22
    malaxmalax Posts: 1,598member


    I thought this new forum software had an anti-porn filter.  How did it let those through ;-)

  • Reply 17 of 22
    waybacmacwaybacmac Posts: 309member


    If you haven't been following the Formula 1 season this year, it seems Ferrari needs all the help they can get. image


     


    http://www.planet-f1.com/driver/18227/7700723/Domenicali-We-must-step-up-a-gear

  • Reply 18 of 22
    enzosenzos Posts: 344member


    Obscenely great! 

  • Reply 19 of 22


    I had the pleasure to attend a lecture by Montezemolo too, when he came last october in my university in Milan, Italy (I'm studying business too).


     


    What did impress me most (after his *huge* ego O.o) was a sentence he said, and repeated this time in Stanford:


    "You could buy a German car, like Porsche. They are great, perfect in every detail, they never break down. But they're cold. We [Ferrari] build cars that are not just fast, but also pleasant to drive, give emotions."


    Basically: it's not just technology, and it's not just some mechanical parts put together. It's HOW you put everything together!


     


    Other things he said were about company organization, employees motivation, etc...


     


    PS: The 458 Italia is an amazing car. But have a look at the F12 Berlinetta just launched :)

  • Reply 20 of 22
    kibitzerkibitzer Posts: 1,113member
    Maybe they discussed some sort of tie-in marketing promotion. It would be nice if Apple tossed in a Ferrari with the next generation iPhone that I buy.
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